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# 1963 Dalto

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Melzo,—Dec 15, 2016

Arcadia Chooses LUX Laser to Offer High Quality Projections on its Premium Large Format Energy Screen

The ARCADIA Cinema in Melzo has chosen to install in the Energy screen the Cinemeccanica Lux laser to offer its patrons an even higher quality for 2D and 3D shows and to ensure a unique viewing experience, constant over time, not reachable by digital projectors equipped with Xenon lamps.

Cinemeccanica laser lighting system LUX 50K, capable of emitting a light source of 50,000 lumens, has been installed on Christie 4230 4K projectors in order to increase the available light on the screen and to make image viewing more brilliant and uniform. 

The joint use of the LUX laser light on one of the biggest screen in Europe (30 mt x 16 mt) – ensures an amazing and exciting projection in the 2D shows and even more in 3D ones, to which this laser light source finally restores a new life. The three-dimensional scenes, with more vivid and realistic colors, have a higher yield on the screen that the audience will feel as part of the show. 

The first great opportunity to enjoy this new cinematic viewing experience, jointly with the DOLBY ATMOS™ sound system, will be the projection of the film Rogue One: Star Wars Story programming from December 15th, 2016. 

ARCADIA, with this technology investment of absolute relevance, enters in the selected number of Premium Large Format worldwide screens equipped with RGB laser lighting solutions, pointing to the excellence of the projection in terms of image and sound quality, and wants to keep promoting the Cinema as a place to live unique emotions and where the film can be appreciated with the highest quality as really defined by the director. 

"I am truly convinced that nothing exceeds the social experience of watching movies on the Giant Screen," commented Piero Fumagalli, owner of Arcadia Cinemas. "The scenario of movie theaters around the world is changing quickly due to continuous innovations in digital development and the growing number of solutions to further enhance the cinematic experience. These innovations include - but are not limited to - Immersive Sound, Laser Projection and High Dynamic Range. ARCADIA, since its foundation, has been embracing these new opportunities and continues with significant investments in order to remain among the best Grand Premium Large Format screens in the world". 

"Install our RGB laser light source in one of the most important cinema in Italy and with the largest screen in Europe makes us particularly proud of the product and of the work done so far," added Pier Carlo Ottoni, Sales and Marketing Director in Cinemeccanica "I'm sure viewers will get excited thanks to a visual quality available only in a few sites in the world, returning to appreciate also 3D projections. Premium Large Format screens, such as Energy, are unique entertainment places in which the movies become again the protagonists of the scene and where viewers live a full sensory experience, unattainable elsewhere." 

About ARCADIA 
ARCADIA Cinema Melzo (MI) - First opened in 1997, Sala Energia is acclaimed as the first choice for Italian film enthusiasts who seek an exceptional movie-going experience. Sala Energia regularly posts impressive per-cinema ticket sales across a variety of genres, including both recent blockbuster digital releases and 70MM roadshow versions of new features and/or classic re-releases. Arcadia Cinemas operates movie multiplexes at four locations across northern Italy. 

About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
Cinemeccanica Directory page About Arcadia: ARCADIA Cinema Melzo (MI) - First opened in 1997, Sala Energia is acclaimed as the first choice for Italian film enthusiasts who seek an exceptional movie-going experience. Sala Energia regularly posts impressive per-cinema ticket sales across a variety of genres, including both recent blockbuster digital releases and 70MM roadshow versions of new features and/or classic re-releases. Arcadia Cinemas operates movie multiplexes at four locations across northern Italy. Arcadia Directory page

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