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Milano—Dec 11, 2013

Cinemeccanica Introduces “Immersive Cinema”: Laser Driven Projection and Multidimensional Sound in A Unique Auditorium

Cinemeccanica is glad to announce the cooperation with IMG Cinemas Multiplex, to introduce the most extraordinary and innovative urban center of Italy. The Multiplex, besides  modern and futuristic design, will be endowed of the most advanced digital technologies for film screening and sound reproduction, it will become the first cinema in the world where people, seeing a movie, will make a unique emotional experience never made before.

Cinemeccanica, worldwide leading company for consulting and realization of cinemas, will provide equipment to realize the first Immersive Cinema in Italy. “Immersive Cinema” identifies a type of cinema of next generation  in which the spectator is totally surrounded and caught by images and sounds and receives sight and sound incitements in a completely new modality different from usual cinemas.
 
Cinecloud™ Lux, the laser driven projector, allows to get such a brightness and screen range of colors never seen before, making images more vivid and clear, with also the possibility to see 3D films with a higher quality than any other cinema.
 
Dolby® Atmos™, the innovative audio system and the speakers hanging on ceiling and on walls allow you to listen to the film as if you were in the scene, with sounds and voices that move from one part to the other of the cinema, from the top to the bottom, to recreate the multidimensional sound experience that director lives in making the movie.
 
Pier Carlo Ottoni, Sales & Marketing Director of Cinemeccanica says: “ To be the firsts to start the Immersive Cinema age, introducing laser driven projection and multidimensional sound in a unique auditorium, make us proud for the constant capacity to innovate and also because the first cinema of this type will be exactly in Italy”.
 
Cinemeccanica and IMG Cinemas open the “Immersive Cinema” on 11th December, 2013 in Venezia Mestre, Italy.

About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
Cinemeccanica Directory page

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More Cinemeccanica News:
Dec 15, 2016 Arcadia Chooses LUX Laser to Offer High Quality Projections on its Premium Large Format Energy Screen
Jul 14, 2016 Cinemeccanica France Will Supply A LUX Laser Projector at the Prestigious Museum Le Louvre
Jun 21, 2016 Jinyi Cinemas Signed to Retrofit 100 Digital Projectors with LUX, the RGB 6P Cinema Laser
Mar 24, 2016 Cinemeccanica Debuts ESPARENA, the First Cinema Gaming Platform
Jan 25, 2016 New Cinema Park in Saratov Opened with Lux, the Smart Cinema Laser
Sep 2, 2015 Amazing 3D Laser Projection “EVEREST (3D) by Baltasar Kormákur”
Jun 11, 2015 Strategic Partners Cinemeccanica and XPAND bring LUX live demo to CineEurope
May 12, 2015 Digital 3D Laser Projection Demo and European Film Premieres Confirmed by Cinemeccanica and La Geode for Euromax 2015
Apr 15, 2015 Cinemeccanica and XpanD Announce Strategic Partnership to Advance Market Laser Projection Technologies
Feb 11, 2015 Cinemeccanica Partners with Arts Alliance Media to Offer AAM’s Screenwriter TMS with Cinecloud Server
Jun 19, 2014 Cinemeccanica Launched Officially to the Market Cinecloud™ Lux the Smart Cinema Laser

Sep 13, 2013 Cinecould Server: Success at Venice Cinema Exhibition
Apr 15, 2013 Cinecloud: the Fastest Server in the Market with Solid State Discs
Nov 23, 2012 Cinemeccanica Cinecloud Server Solution is DCI compliant
Oct 3, 2007 Barco and Cinemeccanica further strengthening their cooperation with a Value Added Partnership.
Oct 25, 2004 Barco and Cinemeccanica announce worldwide agreement
Mar 30, 2004 Barco and Cinemeccanica sign letter of intent
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