Kortrijk, Belgium—Oct 3, 2007
Barco and Cinemeccanica further strengthening their cooperation with a Value Added Partnership.
Barco, a global leader in digital cinema, and Cinemeccanica, the historical Italian projectors manufacturer, are delighted to strengthen their existing collaboration with a Value Added Partnership. With this agreement Cinemeccanica will have access to the new range of 0.98", 2K digital DLP Cinema® projectors from Barco which will allow them to promote and develop the world of digital cinema together.
After two and half successful years of joint digital cinema market development, Barco and Cinemeccanica will further strengthen their partnership by establishing Cinemeccanica as a value added partner. Under the terms of the agreement, Cinemeccanica will have the prime responsibility to promote, sell and support the new range of Barco’s 2K digital cinema projectors for much of the southern part of Europe including France, Spain, Portugal and of course Italy.
With its headquarters in Milan, Italy, and a well established, extensive sales and service network, Cinemeccanica is one of the world’s leading suppliers of cinema equipment. Along with the current product line up, Cinemeccanica will now also sell and support the new DP-2000 and DP-1500 digital cinema projectors both of which incorporate Texas Instrument’s 0.98 inch DLP Cinema® chip. This remarkable new 0.98 inch DMD (Digital Micro-mirror Device) offers the same pixel resolution (2048x1080) as its larger 1.2 inch counterpart, but its smaller size offers significant advantages. For the projector and the digital cinema facility itself, this new technology translates directly into a smaller, more compact package, lower power consumption, lower operating costs and longer lamp run-times — without sacrificing Barco’s renowned image quality, modularity or system flexibility.
The DP-2000 is Barco’s new platform for large and mid-market venues, and is designed for screens up to 20m (65') wide. The DP-1500 is Barco’s new mid and small-venue projector, designed for screens up to 15m (49') wide. In particular, the DP-1500 is ideal for applications that could not previously accommodate (or afford) a full 2K system.
Vittore Nicelli and Massimo Riva, both Directors of the company declared that with this new agreement signed with Barco, Cinemeccanica can serve the needs of the customers in a much stronger and wider way.
Vittore Nicelli and Massimo Riva said they are very proud of having entered this partnership with Barco, a world leader in the digital Cinema projector Industry.
Glenn Wastyn, Market Director Digital Cinema at Barco’s Media and Entertainment division states: "Cinemeccanica are a highly respected supplier of cinema equipment and we are delighted to have the opportunity to continue our close cooperation to meet the expected upsurge in demand for digital cinema solutions. With this agreement we strengthen our existing partnership and look forward to further developing this exciting market together"
As part of the agreement, Barco and Cinemeccanica may also - in the future - investigate other areas of cooperation such as co-development of value added functionality.
The pioneering DLP Cinema® technology from Texas Instruments, which is used in all of Barco’s 2K digital cinema projectors, guarantees perfect re-production of film, time and time again, and ensures movie goers enjoy the highest quality film experience with consistent picture brightness, contrast and vibrant colors. Barco holds one of only three exclusive licenses of TI’s DLP Cinema® technology.