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Cinemacon 2015 Las Vegas.—Apr 22, 2015
4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.
Boston Area Install Set For Late Summer 2015 Premiere At Showcase Cinema de Lux Revere
Leading 4D Cinema innovator
MediaMation, Inc. (MMI) of Torrance, CA, inks deal with major
theatre chain National Amusements, Inc. of Norwood, MA to install a 70-seat
MediaMation MX4D™ Motion EFX Theatre in the chain’s newly refurbished,
20-screen Showcase Cinema de Lux Revere location just outside Boston, MA. Plans call for the new U.S. MX4D™ theatre --
the first full 4D Motion EFX theatre on the U.S. East Coast -- to open summer
According to MediaMation President/CEO Alison Jamele, the
Boston-area installation for National Amusements’ Showcase Cinemas brand
represents a key initiative by MMI to expand its presence in the U.S. cinema
market. MediaMation currently has 25
plus MX4D™ Motion EFX cinemas in diverse international locales ranging from
Mexico and Colombia -- to the Middle East -- to the newly announced theatres
for major cinema chains in China (Wanda, Jinyi) and Japan (Toho.) MMI’s sole domestic MX4D™ theatre, prior to
this announcement, is housed in Santa Rosa Entertainment Group’s Plaza Stadium Cinemas 14 in Oxnard, CA,
outside Los Angeles.
Duncan Short, Vice President of Operations of National
Amusements states, “We are looking forward to bringing the MX4D™ experience to Revere
to compliment the luxury seating and XPlus premium large format offerings in our
newly remodeled theatre. We really see
the future in this technology to revolutionize the cinema industry and provide
a sought after new option for our most avid moviegoers.”
MX4D™ is MediaMation’s uniquely branded
“4D” pneumatically driven motion EFX system.
In general, 4D refers to an emerging
“immersive” technology which allows movie-goers to experience big
Hollywood “blockbusters,” as well as locally produced major films, in a new way
via the addition of moving seats, air/water blasts, leg ticklers, fog scents
and other special effects that emanate from specially designed theatre seats or
from inside the theatre itself. These
multiple special effects are programmed to both sync with and enhance the
action on the screen for a more exciting and realistic movie-going experience.
About MediaMation, Inc.:
For more than 24 years, MediaMation has provided innovative and
visionary technological solutions to the entertainment market. MediaMation is an interactive technology
company and a worldwide, leading supplier and manufacturer of patented
technology for 4D/5D motion EFX theatres and seats. Besides its MX4D™
Motion EFX technology and seats, MMI designs and implements creative solutions
for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos,
aquariums, museums, cinemas and FECs. From concept to design to
installation, MediaMation provides turnkey solutions to creating
state-of-the-art 4D theatres and
themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: firstname.lastname@example.org.
About National Amusements:
National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 925 movie screens in the U.S., U.K. and Latin America.
National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.
National Amusements Directory page
About MediaMation, Inc.:
For 25 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company, a worldwide leading supplier, and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments.
MediaMation, Inc. Directory page
More National Amusements Press Releases:
Sep 21, 2016
National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Apr 8, 2016
National Amusements Announces USHIO as Their Exclusive Worldwide Provider of Xenon Bulbs
Mar 1, 2016
Christie Expands Experiential Media Network as Company Inks Exclusive Deal with National Amusements in U.S.
Oct 7, 2010
National Amusements Moves to a Digital Future with Sony 4K Digital Cinema Projectors
Jan 13, 2009
National Amusements' Rising Star Media Expands IMAX Network in Russia
Mar 18, 2008
“Celtics Gamenight” Coming to Select National Amusements Theaters
Nov 29, 2007
National Amusements to Feature Hannah Montana & Miley Cyrus: Best of Both
Worlds Concert Tour in Disney Digital 3D™ in Local Theaters
Jul 24, 2007
National CineMedia and National Amusements Enter into Affiliate Agreement to Present Alternative Events in U.S. Movie Theatres
Mar 29, 2007
National Amusements Deploys over 50 Percent of Its Locations for the Digital
3D Opening of Disney’s MEET THE ROBINSONS in REAL D
More MediaMation, Inc. Press Releases:
Nov 15, 2016
MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group
Apr 13, 2016
4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China
Feb 23, 2016
4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation
In the Philippines.
Jan 27, 2016
Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D®
Dec 17, 2015
New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market
Dec 9, 2015
UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Feb 3, 2015
Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA
Oct 27, 2014
Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales
Mar 26, 2014
US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.
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