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Cinemacon 2015 Las Vegas.—Apr 22, 2015

4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.

Boston Area Install Set For Late Summer 2015 Premiere At Showcase Cinema de Lux Revere
Leading 4D Cinema innovator MediaMation, Inc. (MMI) of Torrance, CA, inks deal with major theatre chain National Amusements, Inc. of Norwood, MA to install a 70-seat MediaMation MX4D™ Motion EFX Theatre in the chain’s newly refurbished, 20-screen Showcase Cinema de Lux Revere location just outside Boston, MA.  Plans call for the new U.S. MX4D™ theatre -- the first full 4D Motion EFX theatre on the U.S. East Coast -- to open summer of 2015.
 
According to MediaMation President/CEO Alison Jamele, the Boston-area installation for National Amusements’ Showcase Cinemas brand represents a key initiative by MMI to expand its presence in the U.S. cinema market.  MediaMation currently has 25 plus MX4D™ Motion EFX cinemas in diverse international locales ranging from Mexico and Colombia -- to the Middle East -- to the newly announced theatres for major cinema chains in China (Wanda, Jinyi) and Japan (Toho.)   MMI’s sole domestic MX4D™ theatre, prior to this announcement, is housed in Santa Rosa Entertainment Group’s  Plaza Stadium Cinemas 14 in Oxnard, CA, outside Los Angeles.
 
Duncan Short, Vice President of Operations of National Amusements states, “We are looking forward to bringing the MX4D™ experience to Revere to compliment the luxury seating and XPlus premium large format offerings in our newly remodeled theatre.  We really see the future in this technology to revolutionize the cinema industry and provide a sought after new option for our most avid moviegoers.”
 
MX4D™ is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX system.  In general, 4D refers to an emerging  “immersive” technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog scents and other special effects that emanate from specially designed theatre seats or from inside the theatre itself.  These multiple special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience. 
 
About MediaMation, Inc.:
For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market.  MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats.  Besides its MX4D™ Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.  From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.
 



About MediaMation, Inc.: For over 30 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment and Amusements market and expanded to the esports and VR industry in recent years. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D Motion EFX theatres and seats, including its MX4D® Motion EFX technology, with over 360 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECsFor more information, visit www.MediaMation.com, or www.MX-4D.com follow us @MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn.

MediaMation, Inc. Directory page
About National Amusements: National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 925 movie screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Cinema de Lux, Multiplex, SuperLux and UCI brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. National Amusements Directory page

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More MediaMation News:
Dec 4, 2023 Arts Alliance Media and MediaMation Announce the First Romanian MX4D Installation at Inspire Cinema
Oct 3, 2021 Arts Alliance Media Announce Partnership with MediaMation to Become Sole MX4D® Reseller
Feb 24, 2020 Funimation Films Teams with Mediamation’s MX4D to Offer “My Hero Academia: Heroes Rising” in Immersive, Motion Format
Dec 12, 2019 B&B and MX4D Open First 4D Theatre in Dallas-Ft. Worth
Oct 8, 2019 Kinepolis' Jaarbeurs Theatre, Utrecht, Netherlands Launches this Week with MX4D EFX Auditorium
Sep 17, 2019 MX4D and B&B Theatres Announce a New Ten Theatre Deal
Jun 17, 2019 Diesel Kino to Bring the Future Of Cinema To Moviegoers With New MX4D Theatre
Apr 30, 2019 Bollywood Star Richa Chadha Kicks Off India's First MX4D Opening
Apr 23, 2019 B&B Opens MX4D Theatre in Overland Park, KS to Coincide With Release of Avengers: Endgame
Apr 16, 2019 Hollywood Esports Plans To Provide Gamers A Bigger Experience With Dolby Atmos In Their Hollywood Esports MX4D Theatres
More National Amusements News:
Apr 23, 2018 Vista Cinema Adds Exhibitor National Amusements’ USA Sites to its Global Customer Base
Mar 25, 2017 National Amusements to Roll Out Cinergy™
Mar 23, 2017 National Amusements, Inc. to Implement Moving Image Technologies’ Cine-QC Circuit Wide to Further Ensure Movie-Screening Quality
Sep 21, 2016 National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Apr 8, 2016 National Amusements Announces USHIO as Their Exclusive Worldwide Provider of Xenon Bulbs
Mar 1, 2016 Christie Expands Experiential Media Network as Company Inks Exclusive Deal with National Amusements in U.S.

Oct 7, 2010 National Amusements Moves to a Digital Future with Sony 4K Digital Cinema Projectors
Jan 13, 2009 National Amusements' Rising Star Media Expands IMAX Network in Russia
Mar 18, 2008 “Celtics Gamenight” Coming to Select National Amusements Theaters
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