Cinema Technology Mar. 20, 2018
Register & Log in

# Baird 1930

RSS News
RSS Info About RSS

Skip Navigation LinksStart/Menu > Find News > Refresh this page
Sacramento, Calif. USA—Sep 21, 2016

National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection

National Amusements, Inc. and Barco bring immersive cinema concept to the next level
Barco, the worldwide market share leader in digital cinema projection, is the laser projector partner of choice for global movie exhibition company National Amusements, Inc. (NAI). As part of this strategic partnership, NAI will install Barco’s Flagship Laser projectors in all of its premium large format Showcase XPlus auditoriums beginning with 6 of its top theater sites in the Massachusetts, New York and New Jersey areas. In the future, all XPlus auditoriums will feature Barco’s Flagship Laser projection technology. 
A game-changer for premium cinema
In the past, NAI selected Barco xenon digital cinema projectors for the digital conversion of select theaters and all XPlus auditoriums in South America. When considering laser projection options for its U.S. XPlus locations, NAI sought a partner that would allow it to offer patrons the best movie presentation possible. This led the company to Barco’s Flagship Laser technology, a game-changer for Showcase XPlus. In addition to new laser projection, Showcase XPlus features high gain floating screens, immersive sound and power-operated fully reclining reserved seats, all of which contribute to a superior moviegoing experience.

“We always have our eye on the latest and greatest technologies in cinema and work to be first in the market to deliver the most excellent and unique experiences to our patrons,” comments Duncan Short, Senior Vice President, U.S.A. & International Operations for NAI. “National Amusements is proud to partner with Barco in this new launch. Barco is a dedicated partner who has mastered the laser projection technology.”

Acknowledged by audiences 
Recent surveys have indicated that audiences experience a significant ’wow’ factor between lamp-based digital cinema projection and Barco’s Flagship laser-illuminated projection technology. Moviegoers are acknowledging the premium image quality Barco’s Flagship Laser projectors bring. When asked to rate the image quality, more than half of the respondents gave the top score of 5/5. This premium experience also has a positive effect on patrons’ cinema visit frequency; 2 out of 3 moviegoers stated that laser projection would make them go to the movies more often. 

High operational efficiency
The Barco Flagship Laser projector eliminates all lamp-related costs and maintenance, and thanks to the single projector setup, it can be seamlessly integrated it into current systems for worry-free operations with less downtime. Thanks to its superior optical efficiency level, it allows exhibitors to drive down operational costs. The top-of-the-line model, DP4K-60L, consumes 40 percent less power than xenon projectors with the same brightness. And its reliable laser light source offers a lifetime of 30,000 hours or more.

A one-of-a-kind movie experience
“We are honored to grow our relationship with an exhibitor as prestigious and well-respected as National Amusements,” comments Stijn Henderickx, Vice President Cinema for Barco. “Together we will take National Amusements’ XPlus immersive cinema concept to the next level. Our Flagship Laser projector family drives image quality to new heights for a one-of-a-kind moviegoing experience, while helping them to reduce their maintenance and operating costs.”

Leading in laser
With close to 150 units deployed internationally, Barco’s Flagship Laser projectors are the #1 choice for movie theaters across the globe. Representing the pinnacle in engineering, Barco’sFlagship Laser projector offers moviegoers the ultimate visual cinema experience. Their cutting-edge image quality is realized through a brightness level 2X greater than any xenon projector, increased contrast ratio and vivid colors for a radically improved 3D movie experience.

Barco Contacts:

Camille Burch Camille Burch
Press and PR contact Americas
Barco n.v.
Telephone +1 678 584 2379

Stephanie Vlegels Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Vickie Yueh Vickie Yueh
Press and PR contact APAC & GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About National Amusements: National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 925 movie screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Cinema de Lux, Multiplex, SuperLux and UCI brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service and is the parent company of both Viacom and CBS Corporation. National Amusements Directory page

Share this page:
©Copyright 2003 - 2018 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement