Arts
Alliance Media (AAM), the global leader in digital cinema software and
support services, have announced a new partnership with MediaMation (MMI), a worldwide, leading
supplier and manufacturer of patented 4D technology, to become the sole cinema reseller
of MX4D products across all global territories.
Having deployed award-winning technologies
worldwide for 30 years, MMI continues to provide interactive solutions for
attractions, cinemas, exhibits, theatres, and real-time physics engines for VR
and eSports, with their renowned immersive MX4D Motion EFX seats leading an impressive
solution portfolio.
“We
are looking forward to AAM’s expanded role with MMI as our exclusive reseller
to the cinema industry”, said Dan Jamele, CEO of MediaMation. “With their vast
experience and relationships in this industry, as well as with the MX4D
products, the worldwide AAM team offers a huge benefit to our clients as we
expand the MX4D network of high quality and 4D theatres.”
AAM will enter this new chapter well versed
in all MX4D solutions having already played a central role over the past three
years in growing the product’s global market share.
By championing MX4D’s pioneering
functionality, including 10 in-seat special effects, a patented EFX armrest,
and a robust award-winning control system, while promoting ground-breaking
in-house theatre transformations, from MX4D Kids to MX4D eSports, exhibitors
can look to build a new form of cinematic experience as a long and successful
partnership with MMI beckons.
Alan Bowen, GM and CFO at Arts Alliance
Media, added, “as the cinema industry re-emerges from the long-term impact of
the pandemic, it’s essential for exhibitors to add a point of difference to
their theatres. By adding MX4D’s award-winning, patented technologies within
our extensive portfolio, theatres around the globe can implement a more
immersive movie-going experience for their customers.”
For
more information, please contact:
Gregory
Davies – gregory.davies@artsalliancemedia.com
