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New York—May 1, 2015

IMAX® Continues Roll-Out of its Next-Generation Laser Projection System at the Smithsonian and Pacific Science Center

Iconic Institutions to Launch Ground-breaking Technology with Marvel's Avengers: Age of Ultron; Sequel Marks First Film to Receive New IMAX 12-Channel Sound Mix
IMAX Corporation (NYSE: IMAX) today announced it is launching its new laser projection system in the Airbus IMAX Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., and in the Boeing IMAX Theater at Pacific Science Center in Seattle, Washington on May 1 - just in time for the release of Marvel's highly anticipated film, Avengers: Age of Ultron. The ground-breaking technology will provide audiences at the theatres with unparalleled brightness, contrast, color and sound.
 
Today's announcement brings IMAX's laser network to four - including Cineplex's Scotiabank theatre in Toronto and The TCL Chinese Theatre in Los Angeles. In collaboration with the filmmakers and Marvel, Avengers: Age of Ultron will mark the first film to be re-mixed for IMAX's new 12 channel sound system at these IMAX with laser locations.
 
"We are pleased that two of our longtime partners - the Smithsonian and Pacific Science Center - will be bringing this cutting-edge laser technology to their prestigious venues," said IMAX CEO Richard L. Gelfond. "We couldn't think of a better film to launch these locations, as well as our first 12-channel sound mix, than Marvel's highly-anticipated Avengers sequel. The feedback and support we have been receiving on the new system from filmmakers, exhibitors and moviegoers have been extremely encouraging and we look forward to continuing our mission to blend art with science to create a unique experience audiences can't find anywhere else."
 
Zarth Bertsch, Smithsonian's Director of Theaters, added: "IMAX with laser will deliver our visitors at the Airbus IMAX Theater a more immersive and visceral experience, including 3D for the first time, enabling us to show more documentary films and Hollywood blockbusters. We're excited to be the first museum in the world to receive this new technology - continuing our decades-long partnership with IMAX to provide the best educational and entertainment experiences."
 
Diane Carlson, Pacific Science Center's Vice President Guest Services & Theaters, commented: "Pacific Science Center has partnered with IMAX since 1979 to provide the best presentation in cinema.  They keep innovating and we keep upgrading. IMAX with laser immerses our audiences in the action like never before with brighter, crisper images and the ultimate immersive sound system. The IMAX with laser experience has set the new cinematic standard for excitement and education and we are proud to present it to our community."
 
Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded color gamut that will allow filmmakers to present more vivid and exotic colors than ever before.
 
The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house.
 
IMAX has signed more than 71 laser system deals to date with iconic venues such as AMC Theatres' Lincoln Square 13 (New York City), Universal Citywalk Stadium 19 (Los Angeles) and Metreon 16 (San Francisco) IMAX locations, the Empire Leicester Square IMAX (London), the Darling Harbor IMAX (Sydney), as well as several upcoming Wanda IMAX locations in China.
 
The IMAX release of Marvel's Avengers: Age of Ultron will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
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More IMAX Press Releases: Aug 2, 2016 Wanda to Add 150 IMAX® Theatres in Landmark Deal; Largest Agreement in IMAX History Jul 12, 2016 Ster-Kinekor Expands Imax Footprint with Three-Theatre Agreement in South Africa Jun 22, 2016 IMAX and AMC Theatres® Sign 25-Theatre Deal Jun 22, 2016 IMAX and Cineworld Group Plc Sign Five-Theatre Agreement Jun 13, 2016 IMAX and Sichuan Lumière Pavilions Company Ltd. Sign 10-Theatre Full Revenue Share Agreement in China May 19, 2016 Google and IMAX Partner to Develop Groundbreaking Virtual Reality Camera May 12, 2016 IMAX Signs 40-Theatre Full Revenue Share Agreement with Guangzhou Jinyi Media Corporation in China Apr 13, 2016 IMAX Signs 10-Theatre Deal in China with Shanghai Aurora Movie Co., Ltd. Apr 5, 2016 IMAX Signs Largest Deal in India: Five-Theatre Agreement with Inox Leisure Ltd. Feb 22, 2016 Pathé and IMAX® Sign Five-Theatre Agreement in France and Switzerland Feb 11, 2016 T-Joy Co. Ltd. Enters IMAX Business in Japan with Two-Theatre Agreement Feb 4, 2016 IMAX's Middle East Signings Momentum Continues with Two-Theatre Agreement in UAE Dec 10, 2015 IMAX Launches Private Theatre Business with More Than 80 Initial Signings Nov 30, 2015 IMAX Signs 10-Theatre Agreement with Toho Cinemas Ltd.; Marks its Largest Deal in Japan Nov 24, 2015 Hengdian Entertainment Co. Ltd. Enters IMAX Business with 5-Theatre Agreement in China Oct 8, 2015 IMAX and Omnijoi Cinemas Expand Revenue Share Partnership in China with 15-Theatre Agreement Sep 22, 2015 Stellar Cinemas Builds on IMAX Success with Five-Theatre Revenue Share Deal in China Sep 22, 2015 IMAX and Better Life Sign Two-Theatre Sales Deal in China Aug 20, 2015 IMAX and Shanghai Film Corp. Expand Partnership with Five-Theatre Deal in China Jul 7, 2015 Carmike Cinemas Inc. and IMAX Expand Partnership with Three-Theatre Agreement More
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