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New York—May 1, 2015

IMAX® Continues Roll-Out of its Next-Generation Laser Projection System at the Smithsonian and Pacific Science Center

Iconic Institutions to Launch Ground-breaking Technology with Marvel's Avengers: Age of Ultron; Sequel Marks First Film to Receive New IMAX 12-Channel Sound Mix
IMAX Corporation (NYSE: IMAX) today announced it is launching its new laser projection system in the Airbus IMAX Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., and in the Boeing IMAX Theater at Pacific Science Center in Seattle, Washington on May 1 - just in time for the release of Marvel's highly anticipated film, Avengers: Age of Ultron. The ground-breaking technology will provide audiences at the theatres with unparalleled brightness, contrast, color and sound.
 
Today's announcement brings IMAX's laser network to four - including Cineplex's Scotiabank theatre in Toronto and The TCL Chinese Theatre in Los Angeles. In collaboration with the filmmakers and Marvel, Avengers: Age of Ultron will mark the first film to be re-mixed for IMAX's new 12 channel sound system at these IMAX with laser locations.
 
"We are pleased that two of our longtime partners - the Smithsonian and Pacific Science Center - will be bringing this cutting-edge laser technology to their prestigious venues," said IMAX CEO Richard L. Gelfond. "We couldn't think of a better film to launch these locations, as well as our first 12-channel sound mix, than Marvel's highly-anticipated Avengers sequel. The feedback and support we have been receiving on the new system from filmmakers, exhibitors and moviegoers have been extremely encouraging and we look forward to continuing our mission to blend art with science to create a unique experience audiences can't find anywhere else."
 
Zarth Bertsch, Smithsonian's Director of Theaters, added: "IMAX with laser will deliver our visitors at the Airbus IMAX Theater a more immersive and visceral experience, including 3D for the first time, enabling us to show more documentary films and Hollywood blockbusters. We're excited to be the first museum in the world to receive this new technology - continuing our decades-long partnership with IMAX to provide the best educational and entertainment experiences."
 
Diane Carlson, Pacific Science Center's Vice President Guest Services & Theaters, commented: "Pacific Science Center has partnered with IMAX since 1979 to provide the best presentation in cinema.  They keep innovating and we keep upgrading. IMAX with laser immerses our audiences in the action like never before with brighter, crisper images and the ultimate immersive sound system. The IMAX with laser experience has set the new cinematic standard for excitement and education and we are proud to present it to our community."
 
Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a 1.43:1 aspect ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded color gamut that will allow filmmakers to present more vivid and exotic colors than ever before.
 
The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house.
 
IMAX has signed more than 71 laser system deals to date with iconic venues such as AMC Theatres' Lincoln Square 13 (New York City), Universal Citywalk Stadium 19 (Los Angeles) and Metreon 16 (San Francisco) IMAX locations, the Empire Leicester Square IMAX (London), the Darling Harbor IMAX (Sydney), as well as several upcoming Wanda IMAX locations in China.
 
The IMAX release of Marvel's Avengers: Age of Ultron will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX Corporation Directory page

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More IMAX News:
May 15, 2018 IMAX Eyes Expansion in Saudi Arabia; Signs Multi-Theatre Deal with Vox Cinemas
Apr 30, 2018 Marvel Studios’ Avengers: Infinity War Makes Hollywood History as First Film Shot Entirely with IMAX ® Cameras
Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 24, 2018 IMAX and Cineworld Group Sign Agreement to Install New IMAX ® with Laser Experience in 55 Cineworld and Regal IMAX Locations
Apr 19, 2018 IMAX and Cinépolis Sign New Four-Theatre Agreement as Demand for IMAX in India Builds
Apr 19, 2018 Record IMAX Signings in India Continue as Inox Leisure Ltd. Adds Five New IMAX ® Theatres to Circuit
Apr 3, 2018 IMAX Signs 30-Theatre Agreement with Guangzhou Jinyi Media Corporation in China
Feb 26, 2018 IMAX Builds on Signing Momentum in India; Announces New Five-Theatre Agreement with PVR Cinemas
Feb 6, 2018 IMAX Signs Five-Theatre Agreement with Supercines in Ecuador
Jan 9, 2018 CJ CGV Signs Four-Theatre Agreement with IMAX in Turkey
Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China
Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S.
Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada
Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China
May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland
Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
Dec 1, 2016 Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China
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