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New Delhi—Feb 26, 2018

IMAX Builds on Signing Momentum in India; Announces New Five-Theatre Agreement with PVR Cinemas

India’s Largest Exhibitor Commits to 10 New IMAX® Theatres in Less Than One Year
IMAX Corporation (NYSE: IMAX) and PVR Ltd. (PVR), the largest exhibition chain in India, announced an agreement for five new IMAX® theatres in India. The new IMAX theatres will be located in major metropolitan markets in a combination of new and existing flagship PVR Multiplex cinemas.

The exhibitor currently operates a total of seven IMAX theatres across India that include sites that are among India’s top-performing IMAX theatres of 2017. Since the parties’ last theatre deal in April 2017, PVR Cinemas has tripled its IMAX commitment from five to a total of 15 theatres – strengthening the exhibitor’s position as IMAX’s largest partner in India. Today’s agreement brings IMAX’s theatre footprint in India to 31, with 14 currently open and 17 contracted to open.

“Our agreement is a direct result of the success of our IMAX box office which, since 2016, has increased by 50% as the demand for IMAX among moviegoers in India continues to build,” said Mr. Ajay Bijli, Chairman & Managing Director, PVR Limited. “We are delighted to strengthen our longstanding successful partnership with IMAX, which we view as a competitive advantage to help solidify our leading position in India’s exhibition market.”

“We are very encouraged by our recent success and growth in India – where our IMAX theatres are performing extremely well at the box office and where we have doubled our network in the last two years. This momentum would not be possible without the support of PVR, a tremendous IMAX advocate and world-class exhibitor,” said Mr. Richard L. Gelfond, CEO, IMAX. “India is the fourth-largest market by box office and one we view as a long-term growth opportunity. We also continue to re-master more and more Indian movies, and had record-breaking success with Padmaavat earlier this year. We believe these factors, combined with expanding our partnership with India’s top exhibitor PVR, will help set the stage for continued expansion in this important emerging market.”

In January, IMAX released Viacom18 Motion Pictures’ film Padmaavat, which marked the fourth local-language IMAX Indian film release and the first to be presented in the IMAX® 3D format. Padmaavat is now the Company’s highest-grossing local Indian release and third highest-grossing IMAX film overall in the country. The Company expects to announce more Indian IMAX movies for this year. The Company expects to announce more local-language Indian IMAX releases for this year.

About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 625 screens at 134 properties in 51 cities (19 states & UTs), serving 85 million patrons annually. While PVR’s total screen count has reached to 625 screens at 134 properties in 51 cities across India; the premium screen category count stands at 36 screens of Gold Class, 07 of IMAX, 06 of 4DX, 04 of PXL and 04 of Playhouse across the country.

For further information, please refer to the PVR website: https://www.pvrcinemas.com/aboutus
Share your feedback at: feedback@pvrcinemas.com

About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX theatres (1,203 commercial multiplexes, 11 commercial destinations and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX Corporation Directory page
Countries:
India

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More IMAX News:
May 15, 2018 IMAX Eyes Expansion in Saudi Arabia; Signs Multi-Theatre Deal with Vox Cinemas
Apr 30, 2018 Marvel Studios’ Avengers: Infinity War Makes Hollywood History as First Film Shot Entirely with IMAX ® Cameras
Apr 24, 2018 IMAX Launches Next-Generation IMAX ® with Laser Experience to Enhance Blockbuster Moviegoing at AMC Theatres®
Apr 24, 2018 IMAX and Cineworld Group Sign Agreement to Install New IMAX ® with Laser Experience in 55 Cineworld and Regal IMAX Locations
Apr 19, 2018 IMAX and Cinépolis Sign New Four-Theatre Agreement as Demand for IMAX in India Builds
Apr 19, 2018 Record IMAX Signings in India Continue as Inox Leisure Ltd. Adds Five New IMAX ® Theatres to Circuit
Apr 3, 2018 IMAX Signs 30-Theatre Agreement with Guangzhou Jinyi Media Corporation in China

Feb 6, 2018 IMAX Signs Five-Theatre Agreement with Supercines in Ecuador
Jan 9, 2018 CJ CGV Signs Four-Theatre Agreement with IMAX in Turkey
Sep 26, 2017 Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China
Sep 12, 2017 Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the U.S.
Aug 24, 2017 IMAX and Cineplex Expand Partnership, Adding Two Auditoriums and IMAX VR Centre in Canada
Jul 18, 2017 IMAX Signs Seven-Theatre Agreement with Shanghai Bestar Cinemas in China
May 24, 2017 IMAX Continues Rapid Expansion with Les Cinémas Gaumont Pathé in Europe; Signs an Additional Six-Theatre Agreement for the Group’s Top-Performing Locations in France and Holland
Apr 26, 2017 PVR Cinemas Doubles its IMAX Footprint with Five-Theatre Agreement in India
Apr 18, 2017 IMAX and Omnijoi Cinemas Expand Partnership in China with 40-Theatre Agreement
Apr 11, 2017 IMAX Signs Agreement with AMC Entertainment for 25 New IMAX® Theatres at Odeon Cinemas Group and Nordic Cinema Group Locations; Marking Largest European Agreement in IMAX History
Feb 27, 2017 Bona Film Group Makes Significant IMAX Commitment with 30-Theatre Agreement in China
Dec 1, 2016 Shanghai Film Corporation Adds Three New IMAX® Theatres to Circuit in China
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