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Los Angeles and Seoul—Sep 1, 2015
4DX Cinema to Make Chicago Premiere This Fall
Through Partnership with Marcus Theatres, Immersive Movie Experience Debuting in Third U.S. Market; Gurnee Cinema Installation to Open by End of the Year
CJ 4DPLEX, the world’s first 4D cinema company, announced today that it has entered into an agreement with Marcus Theatres®, the fifth-largest theatre chain in the United States, to bring 4DX technology to the Chicago market for the first time. After having its U.S. debut in Los Angeles last year, and announcing plans to be available in two New York theatres later this year, this new relationship paves the way for the immersive five-sense cinematic experience to its third U.S. market.
The first 4DX location in the Chicago DMA will be Marcus Gurnee Cinema. It is expected to begin construction shortly, to open in November.
“We have seen incredible success in the U.S. thus far, beginning with the premiere of 4DX in Los Angeles just over a year ago. With this agreement, our immersive cinema technology will be in three of the top four U.S. cinema markets by the end of the year, and we see this momentum continuing into 2016,” said Mark W. Shaw, CEO of CJ 4DPLEX America. “Marcus Theatres is an ideal partner as we look to expand into new locations, and we can’t wait for fans in the Windy City to experience movies in a unique, new way later this year.”
The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents, to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
“It is important that we continue to bring options to guests that help create the ultimate movie-going experience,” said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. “We have invested in a wide variety of amenities across many of our theatres, including seating, food and beverage options and premium large format screens. Now we are excited to bring another unique, experiential offering to guests at Gurnee Cinema through 4DX.”
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium has generated $1.7 million in revenue, which is triple the total from the previous year, and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings. As previously announced, two Manhattan locations are slated to open in the fourth quarter of this year: Regal Union Square Stadium 14 and Regal E-Walk 13.
Since debuting with a 4D screening of Avatar in 2010, there are now more than 26,000 4DX seats operating in 187 theatres in 34 countries – opening approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Brazil, Bulgaria, Chile, China, Colombia,Croatia, Czech Republic, Guatemala, Hungary, Hong Kong, Israel, Japan, Korea, Mexico, Peru, Poland, Russia, Switzerland, Taiwan, Ukraine, the United Arab Emirates, the United Kingdom and Venezuela, among others.
A sampling of blockbuster movies that have recently screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World, Dawn of the Planet of the Apes and San Andreas.
About CJ 4DPLEX:
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of October 2016, 4DX reaches over 36,000 seats in operation at 286 auditoriums in 41 countries.
CJ 4DPLEX Directory page
About Marcus Theatres:
Celebrating its 80th anniversary in 2015, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres®, currently owns or manages 675 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. The company’s lodging division, Marcus® Hotels & Resorts, owns and/or manages 19 hotels, resorts and other properties in 10 states. The company is headquartered in Milwaukee, Wisconsin.
Marcus Theatres Directory page
More CJ 4DPLEX Press Releases:
Oct 20, 2016
Cinépolis to Bring 4DX to 12 Additional Sites in United States, India, Spain and Across Latin America, Reaching a Total of 61 Sites by End of 2017
Sep 14, 2016
"Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX
Aug 25, 2016
4DX Expanding Deeper into the Colombian Market Through the New Strategic Alliance with Royal Films
Aug 5, 2016
4DX Now Available on 45 Movie Screens Throughout Japan, from Kyushu to Hokkaido
Aug 1, 2016
4DX Coming to 17 Additional Regal Screens in Key U.S. Markets
Jul 28, 2016
4DX Expands Deeper into East China and Europe’s Balkan Region
May 18, 2016
4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia
May 4, 2016
4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success
Apr 28, 2016
Four More 4DX Screens Open in Japan with AEON Cinemas and 109 Cinemas
Apr 20, 2016
CJ CGV Wraps Successful CinemaCon as Cultureplex Comes to the Global Cinema Industry
More Marcus Theatres Press Releases:
Nov 24, 2015
4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema
Nov 4, 2015
HARMAN Professional Solutions’ Technologies Help Marcus Theatres Cast Immersive Audio in a Starring Role at Flagship Cineplex
Oct 13, 2015
Hollywood Software Inks Deal with Marcus Theatres To Utilize its Enterprise Web Product
Dec 13, 2013
Marcus Theatres Debuts Dolby Atmos in UltraScreen DLX Auditoriums
Apr 15, 2013
Marcus Theatres Selects Barco’s Cinema Sound Solution for Ultrascreen Cinema
Oct 10, 2011
Ballantyne Strong Successfully Completes Marcus Theatres® Full-Scale Digital Cinema Deployment in Only 45 Days
Oct 10, 2011
Marcus Theatres® Completes Digital Cinema Installations, Branded MDX
Aug 17, 2011
Doremi Cinema Secures Large-Scale Digital Cinema Rollout for Marcus Theatres®
Aug 17, 2011
Marcus Theatres® Selects NEC Digital Cinema Projectors and Displays for Full-Scale Rollout at its 47 Locations
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