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Los Angeles and Seoul—Sep 1, 2015

4DX Cinema to Make Chicago Premiere This Fall

Through Partnership with Marcus Theatres, Immersive Movie Experience Debuting in Third U.S. Market; Gurnee Cinema Installation to Open by End of the Year
CJ 4DPLEX, the world’s first 4D cinema company, announced today that it has entered into an agreement with Marcus Theatres®, the fifth-largest theatre chain in the United States, to bring 4DX technology to the Chicago market for the first time. After having its U.S. debut in Los Angeles last year, and announcing plans to be available in two New York theatres later this year, this new relationship paves the way for the immersive five-sense cinematic experience to its third U.S. market.
 
The first 4DX location in the Chicago DMA will be Marcus Gurnee Cinema. It is expected to begin construction shortly, to open in November. 
 
“We have seen incredible success in the U.S. thus far, beginning with the premiere of 4DX in Los Angeles just over a year ago. With this agreement, our immersive cinema technology will be in three of the top four U.S. cinema markets by the end of the year, and we see this momentum continuing into 2016,” said Mark W. Shaw, CEO of CJ 4DPLEX America.  “Marcus Theatres is an ideal partner as we look to expand into new locations, and we can’t wait for fans in the Windy City to experience movies in a unique, new way later this year.”
 
The 4DX technology from CJ 4DPLEX enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents, to enable a completely immersive event that transcends the traditional cinema experience. The result is that 4DX, going far beyond 3D, offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
 
“It is important that we continue to bring options to guests that help create the ultimate movie-going experience,” said Rolando Rodriguez, president and chief executive officer of Marcus Theatres. “We have invested in a wide variety of amenities across many of our theatres, including seating, food and beverage options and premium large format screens. Now we are excited to bring another unique, experiential offering to guests at Gurnee Cinema through 4DX.”
 
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014. During its first year, the 104-seat Regal LA Live’s 4DX Auditorium has generated $1.7 million in revenue, which is triple the total from the previous year, and attendance has doubled during the same period since the conversion. Also, the theatre moved up nearly 40 spots in overall U.S. box office rankings. As previously announced, two Manhattan locations are slated to open in the fourth quarter of this year: Regal Union Square Stadium 14 and Regal E-Walk 13
 
Since debuting with a 4D screening of Avatar in 2010, there are now more than 26,000 4DX seats operating in 187 theatres in 34 countries – opening approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. To date 4DX has been introduced around the world in such countries as Brazil, Bulgaria, Chile, China, Colombia,Croatia, Czech Republic, Guatemala, Hungary, Hong Kong, Israel, Japan, Korea, Mexico, Peru, Poland, Russia, Switzerland, Taiwan, Ukraine, the United Arab Emirates, the United Kingdom and Venezuela, among others.
 
A sampling of blockbuster movies that have recently screened in 4DX theatres range from Transformers: Age of Extinction, Furious 7 and Avengers: Age of Ultron, to Jurassic World, Dawn of the Planet of the Apes and San Andreas.
 


About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Marcus Theatres: Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 895 screens at 69 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. Marcus Theatres Directory page

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