CJ 4DPLEX
, a worldwide leading producer of premium film formats and cinema technologies, and Cinépolis, the leading film exhibition company in Mexico and Latin America and the third largest exhibitor in the world, announced today they will expand their partnership, opening and upgrading a total of 50 cinemas across Cinépolis’ vast global network of 18 countries.
The new agreement includes 30 new SCREENX auditoriums in key Cinépolis locations across Mexico, Central & South America, and Spain, as well as upgrading 20 existing 4DX locations in Mexico. CJ 4DPLEX and Cinépolis have been partners for over a decade, launching the first 4DX cinemas in 2011 in Mexico.
Cinépolis currently operates six SCREENX auditoriums, 55 4DX locations and the only Ultra 4DX theater in the Americas.
“Ever since Cinépolis launched the first 4DX cinema at Cinépolis Acoxpa, we knew the future of cinema had arrived. Now, this new chapter alongside CJ 4DPLEX reflects our commitment to continuously enhancing the cinematic experience through innovation. With SCREENX and 4DX, we are offering formats that place audiences at the center of the story, reinforcing our mission to deliver extraordinary moviegoing moments across every region we serve.” — Miguel Mier, COO, Cinépolis
“Cinépolis was our first strategic partner outside of CGV as they rolled out 4DX auditoriums to the marketplace in early 2010's,” said Jun Bang, CEO, CJ 4DPLEX. “We are pleased to be expanding our partnership with a Global Cinema Leader and accelerating our SCREENX footprint across Latin America and updating our 4DX network in Mexico.”
“Cinépolis has consistently led the way in exhibitor innovation, introducing bold and exciting concepts which cannot be replicated at home, including the only Ultra 4DX in the Americas,” said Don Savant, CEO, CJ 4DPLEX Americas. “Our theatres in partnership with Cinépolis have performed extremely well and we’re looking forward to offer moviegoers the chance to experience the super-premium 4DX and SCREENX cinematic formats.”
This deal continues to add to CJ 4DPLEX’s global expansion bring the total premium screen count for CJ 4DPLEX to nearly 1,300 locations around the world.
SCREENX is the world’s first multi-projection cinema technology with an immersive 270-degree panoramic viewing experience. By extending select scenes onto the left and right walls of the auditorium, SCREENX surrounds the audience with story-enhancing visuals that cannot be replicated at home. The innovative screen format places everyone in the auditorium directly at the center of the motion picture. The new SCREENX theatres will feature luxury recliner seating, Barco Laser, and Immersive Audio for an enhanced viewing experience. To date, there are over 430 SCREENX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multisensory cinematic presentation, allowing audiences to connect with films through motion, vibration, wind, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 780 4DX auditoriums around the world, spanning over 70 countries.
Upcoming titles in SCREENX and 4DX include Warner Bros.’ F1, Universal Pictures’ Jurassic World Rebirth, Warner Bros.’ Superman, and Marvel Studio’s The Fantastic Four: First Steps.
