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London—Sep 9, 2015

Unique Digital Production Goes Global

Unique Digital Production has released the first copies of the SAWA inspired Global Goals Cinema 20 second teaser DCP to SAWA (Global Cinema Advertising Association) members across the planet. 
The release of the 20’ teaser campaign to be screened globally is the fore runner to the full 60 Second campaign which is due to be released on screens on September 25. The 60 second release is to coincide with the launch of the Global Goals by the United Nations on September 25th in New York. 
“We have taken the first step in our ambition to create and distribute the world’s most widely seen DCP Cinema Advert” commented Nick Johnson, Production Manager of Unique Digital. “The enthusiasm and dedication of all party’s involved in this effort has been quite staggering and we are thrilled to be playing our part. Now having completed Step 1 and begun to get the message out to cinema goers across the planet, it is very satisfying” .
With the 20 second teaser campaign in the hands of Cinemas worldwide, the concentration now turns to distribution of the full 60 second ad to support the wider Project Everyone and Global Goals Initiative.
“There is some complexity in DCP creation and distribution, with all the versions required - be that for differing languages, differing end frames, differing formats; I am very happy with the way the team has stepped up to the task in front of them and with the way they have worked with all those who are contributing to the effort of realising this ambitious goal” said Chris Hagan, Chairman of Unique Digital. 
Cheryl Wannell, General Manager of SAWA said: “It’s a monumental task to distribute the First Ever Global Cinema Ad. The 20 second ident / teaser, has allowed us to work through the complexity so that we are ready to then distribute and screen the full 60 Second Ad through our Cinema Advertising Network from September 25th. Unique digital are pivotal SAWA members in this process. Essentially we are creating a blue print for future global campaigns. We are so very pleased to be a founding partner of the initiative and support such a worthwhile cause.”    
The Global Goals campaign, created by Project Everyone in partnership with the action/2015 movement and Global Citizen, is the biggest ever collaboration of NGOs, global brands, public figures, educators, sports clubs, faith leaders, TV and Radio broadcasters, Cinema Advertising companies, telecoms operators, digital and social media platforms, creative and media agencies, publishers, artists and grassroots organisations.  Project Everyone is the brainchild of Richard Curtis with the ambition to tell everyone in the world about the Global Goals so they are best achieved. Alongside the founding partners Aviva, Cineme, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered and Unilever, Project Everyone is supported by action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia. For information about the Global Goals follow #globalgoals @theglobalgoals and visit  
For media requests for Project Everyone and the Global Goals please contact: Carina McKeown, Project Everyone Press Manager +44 (0)7483 913614
Logo: Unique Digital Ltd. About Unique Digital Ltd.: Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord). 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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