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Digital Cinema Technology Dec. 07, 2016
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Seoul and Los Angeles—Nov 30, 2015

With Openings in Turkey and Switzerland, and Continuous Expansion in the UK, 4DX Strengthens its Grip in European Market

4DX Comes to First Theatre in Turkey and Second in Switzerland with Strong Showings of The Hunger Games: Mockingjay – Part 2
CJ 4DPLEX, creator of 4DX – an immersive theatre technology featuring motion seats and environmental effects – has strengthened its standing in the European market. This includes openings of 4DX auditoriums with Mars Cinema Group in Turkey and an expansion of its deal with Arena Cinemas in Switzerland and Cineworld in the UK.
 
CJ 4DPLEX brought the first 4DX theatre to Turkey on November 20, as part of a partnership with Mars Cinema Group announced earlier this year. Mars Cinema Group, the No.1 multiplex chain in Turkey, operates 77 cinemas and 686 screens in 30 cities.Cinemaximum Marmara Forum, with the first 4DX theatre in the country, is located in Marmara Forum Shopping Mall, a densely populated area with easy access from any point in Istanbul.
 
“We are very pleased with the initial customer responses for the opening title, The Hunger Games: Mockingjay - Part 2.,” said Kurt Rieder, CEO of Mars Cinema Group. “With this opening, Mars Cinema Group will solidify its position as a pioneer in the cinema exhibition business, delivering this unprecedentedly immersive experience to the Turkish moviegoers. We have already started our discussion on roll-out locations considering not only the European side but also the Asian side of Istanbul."
 
That same weekend, Switzerland opened its second 4DX auditorium at Arena Cinemas Zurich on November 19, after the country’s first 4DX cinema opened in Geneva in early March 2015. Arena Cinemas Geneva has been showing a remarkable performance, with over 50% average occupancy rate from its first opening till now. Even more, Jurassic World was a big hit in 4DX with almost 70% and Furious 7 recorded nearly 80% occupancy rate throughout 5 weeks of screening.
 
In the UK – which saw the successful opening of its first 4DX theatre, Cineworld Milton Keynes, in January this year, demonstrating more than 60% average occupancy rate in the first half of 2015 – Cineworld has recently rolled out additional 4DX theatres.Cineworld Sheffield opened last month and, more recently, Cineworld Crawley on November 19.

The Hunger Games: Mockingjay - Part 2
, the Hollywood action blockbuster film, is the most recent success story for 4DX. It recorded almost 70% occupancy rate in CineworldSheffield and 75% of occupancy rate in Cineworld Crawley in the first screening weekend; and nearly 100% occupancy rate in Arena Cinemas Zurich.
 
As of November, 4DX has been operating in over 10 countries across Europe – from Hungary and Poland to the UK, Switzerland and Turkey. As an advocate of the movie industry, 4DX aims to spur gradual expansion throughout the Europe, building solid relationships with European Theatre exhibitors.
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of November 2016, 4DX reaches over 38,000 seats in operation at more than 309 auditoriums in 42 countries. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Dec 1, 2016 CJ 4DPLEX, the Provider of 4DX to Merge with SIMULINE, Attraction Technology Experts Nov 28, 2016 First 4DX Theatre Comes to France Through Partnership with Les Cinémas Gaumont Pathé Nov 7, 2016 CJ 4DPlex Continues to Dominate 4D Cinema Marketplace as Number of 4DX Screens in Operation Passes 300 in 42 Countries Nov 1, 2016 Canada’s First 4DX Auditorium Opens This Friday at Cineplex Cinemas Yonge-Dundas and VIP Oct 20, 2016 Cinépolis to Bring 4DX to 12 Additional Sites in United States, India, Spain and Across Latin America, Reaching a Total of 61 Sites by End of 2017 Sep 14, 2016 "Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX Aug 25, 2016 4DX Expanding Deeper into the Colombian Market Through the New Strategic Alliance with Royal Films Aug 5, 2016 4DX Now Available on 45 Movie Screens Throughout Japan, from Kyushu to Hokkaido Aug 1, 2016 4DX Coming to 17 Additional Regal Screens in Key U.S. Markets Jul 28, 2016 4DX Expands Deeper into East China and Europe’s Balkan Region May 18, 2016 4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia May 4, 2016 4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success Apr 28, 2016 Four More 4DX Screens Open in Japan with AEON Cinemas and 109 Cinemas Apr 20, 2016 CJ CGV Wraps Successful CinemaCon as Cultureplex Comes to the Global Cinema Industry Apr 13, 2016 First 4DX Auditorium Coming to Kuwait Apr 12, 2016 Cineplex Entertainment is First to Bring 4DX to Canada Apr 5, 2016 CJ CGV Makes its CinemaCon Debut, as Leader in Immersive Cinema, Adds “4DX VR” Virtual Reality and more to its 4DX and ScreenX Offerings Mar 18, 2016 4DX Continues Expansion in Latin America with Openings in the Caribbean Islands Mar 7, 2016 First 4DX Theater in New York Opens with “Batman V.Superman” In Union Square March 25 Feb 18, 2016 Number of 4DX Seats in Operation Passes 30,000 More
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