Cinema Technology Feb. 24, 2018
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Seoul and Los Angeles—Nov 30, 2015

With Openings in Turkey and Switzerland, and Continuous Expansion in the UK, 4DX Strengthens its Grip in European Market

4DX Comes to First Theatre in Turkey and Second in Switzerland with Strong Showings of The Hunger Games: Mockingjay – Part 2
CJ 4DPLEX, creator of 4DX – an immersive theatre technology featuring motion seats and environmental effects – has strengthened its standing in the European market. This includes openings of 4DX auditoriums with Mars Cinema Group in Turkey and an expansion of its deal with Arena Cinemas in Switzerland and Cineworld in the UK.
 
CJ 4DPLEX brought the first 4DX theatre to Turkey on November 20, as part of a partnership with Mars Cinema Group announced earlier this year. Mars Cinema Group, the No.1 multiplex chain in Turkey, operates 77 cinemas and 686 screens in 30 cities.Cinemaximum Marmara Forum, with the first 4DX theatre in the country, is located in Marmara Forum Shopping Mall, a densely populated area with easy access from any point in Istanbul.
 
“We are very pleased with the initial customer responses for the opening title, The Hunger Games: Mockingjay - Part 2.,” said Kurt Rieder, CEO of Mars Cinema Group. “With this opening, Mars Cinema Group will solidify its position as a pioneer in the cinema exhibition business, delivering this unprecedentedly immersive experience to the Turkish moviegoers. We have already started our discussion on roll-out locations considering not only the European side but also the Asian side of Istanbul."
 
That same weekend, Switzerland opened its second 4DX auditorium at Arena Cinemas Zurich on November 19, after the country’s first 4DX cinema opened in Geneva in early March 2015. Arena Cinemas Geneva has been showing a remarkable performance, with over 50% average occupancy rate from its first opening till now. Even more, Jurassic World was a big hit in 4DX with almost 70% and Furious 7 recorded nearly 80% occupancy rate throughout 5 weeks of screening.
 
In the UK – which saw the successful opening of its first 4DX theatre, Cineworld Milton Keynes, in January this year, demonstrating more than 60% average occupancy rate in the first half of 2015 – Cineworld has recently rolled out additional 4DX theatres.Cineworld Sheffield opened last month and, more recently, Cineworld Crawley on November 19.

The Hunger Games: Mockingjay - Part 2
, the Hollywood action blockbuster film, is the most recent success story for 4DX. It recorded almost 70% occupancy rate in CineworldSheffield and 75% of occupancy rate in Cineworld Crawley in the first screening weekend; and nearly 100% occupancy rate in Arena Cinemas Zurich.
 
As of November, 4DX has been operating in over 10 countries across Europe – from Hungary and Poland to the UK, Switzerland and Turkey. As an advocate of the movie industry, 4DX aims to spur gradual expansion throughout the Europe, building solid relationships with European Theatre exhibitors.
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 480 Hollywood titles have been screened in 4DX. As of December 2017, more than 57,000 4DX seats operate in 475 auditoriums spanning 57 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. CJ 4DPLEX Directory page

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More CJ 4DPLEX News:
Feb 15, 2018 “4DX with ScreenX” Announced as Edison Award Finalist
Feb 12, 2018 “Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format
Jan 10, 2018 Following Strong Box Office Results Coast-to-Coast, CJ 4DPLEX and Regal Expand 4DX U.S. Roll-Out Plan with Washington, D.C. as Newest Opening
Jan 4, 2018 4DX Closes Out 2017 Reaching $230 Million at the Box Office and 19 Million in Admissions
Jan 3, 2018 CJ 4DPLEX and Cinépolis Reveal Seven Locations of Next 4DX Theatres to Open in 2018
Dec 22, 2017 Les Cinemas Gaumont Pathe Increases 4Dx Roll Out Commitment to 50 Theatres Via Expanded Partnership
Dec 14, 2017 4DX Forms New Partnership with Malaysia’s Golden Screen Cinemas And Signs Strategic Deal with PVR Cinemas to Launch Another Sixteen 4DX Screens in India
Nov 20, 2017 4DX Lands in Switzerland through Partnership with KITAG CINEMAS Continuing Rapid European Expansion
Nov 13, 2017 CJ 4DPLEX to Debut New 4DX VR Product at IAAPA Attractions Expo 2017
Oct 26, 2017 4DX Opens in 50th Country with First Theatre in Australia
Oct 16, 2017 Four New 4DX Theaters to Open in Belgium, France and Spain in Partnership with Kinepolis
Sep 8, 2017 4DX Becomes Fastest Premium Cinema Format to Reach 400 Screens
Aug 24, 2017 “Kingsman: The Golden Circle” Set to Debut in ScreenX Format
Aug 3, 2017 CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer
Aug 1, 2017 Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $ 110 Million in First Half of 2017
Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia
Jun 9, 2017 PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets
Jun 2, 2017 30 New 4DX Theatres to Open in Europe Via Partnership Between CJ 4Dplex And Les Cinemas Gaumont Pathe
May 22, 2017 “Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format
May 18, 2017 CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year
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