Seoul and Los Angeles—Nov 30, 2015
With Openings in Turkey and Switzerland, and Continuous Expansion in the UK, 4DX Strengthens its Grip in European Market
4DX Comes to First Theatre in Turkey and Second in Switzerland with Strong Showings of The Hunger Games: Mockingjay – Part 2
CJ 4DPLEX, creator of 4DX – an immersive theatre technology featuring motion seats and environmental effects – has strengthened its standing in the European market. This includes openings of 4DX auditoriums with Mars Cinema Group in Turkey and an expansion of its deal with Arena Cinemas in Switzerland and Cineworld in the UK.
CJ 4DPLEX brought the first 4DX theatre to Turkey on November 20, as part of a partnership with Mars Cinema Group announced earlier this year. Mars Cinema Group, the No.1 multiplex chain in Turkey, operates 77 cinemas and 686 screens in 30 cities.Cinemaximum Marmara Forum, with the first 4DX theatre in the country, is located in Marmara Forum Shopping Mall, a densely populated area with easy access from any point in Istanbul.
“We are very pleased with the initial customer responses for the opening title, The Hunger Games: Mockingjay - Part 2.,” said Kurt Rieder, CEO of Mars Cinema Group. “With this opening, Mars Cinema Group will solidify its position as a pioneer in the cinema exhibition business, delivering this unprecedentedly immersive experience to the Turkish moviegoers. We have already started our discussion on roll-out locations considering not only the European side but also the Asian side of Istanbul."
That same weekend, Switzerland opened its second 4DX auditorium at Arena Cinemas Zurich on November 19, after the country’s first 4DX cinema opened in Geneva in early March 2015. Arena Cinemas Geneva has been showing a remarkable performance, with over 50% average occupancy rate from its first opening till now. Even more, Jurassic World was a big hit in 4DX with almost 70% and Furious 7 recorded nearly 80% occupancy rate throughout 5 weeks of screening.
In the UK – which saw the successful opening of its first 4DX theatre, Cineworld Milton Keynes, in January this year, demonstrating more than 60% average occupancy rate in the first half of 2015 – Cineworld has recently rolled out additional 4DX theatres.Cineworld Sheffield opened last month and, more recently, Cineworld Crawley on November 19.
The Hunger Games: Mockingjay - Part 2, the Hollywood action blockbuster film, is the most recent success story for 4DX. It recorded almost 70% occupancy rate in CineworldSheffield and 75% of occupancy rate in Cineworld Crawley in the first screening weekend; and nearly 100% occupancy rate in Arena Cinemas Zurich.
As of November, 4DX has been operating in over 10 countries across Europe – from Hungary and Poland to the UK, Switzerland and Turkey. As an advocate of the movie industry, 4DX aims to spur gradual expansion throughout the Europe, building solid relationships with European Theatre exhibitors.
