CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and B&B Theatres, the fifth largest theatre chain in America, announced today two new premium auditorium openings at the new Red Oak 12 multiplex in Red Oak, Texas. They include the largest 270-degree panoramic ScreenX auditorium in North America and the region’s first effects-enhancing 4DX auditorium. Renowned as the world's first multi-projection cinema, ScreenX revolutionizes the movie-going experience by transporting audiences into the heart of the action by extending scenes from the film onto the left and right walls of the auditorium. The latest ScreenX auditorium at B&B Theatres’ Red Oak 12 is the chain’s thirteenth ScreenX location, and the nation’s largest, with 250 heated luxury recliner seats and a massive screen that’s 7 stories wide and 4 stories tall.
Don Savant, CEO & President, CJ 4DPLEX Americas, stated, “We are excited to partner with our long-time partner, B&B Theatres to open the largest ScreenX in North America and the very first 4DX auditorium in the Dallas-Fort Worth area. With the groundbreaking and differentiated technologies of ScreenX and 4DX, CJ 4Dplex is transforming the way consumers watch movies in theaters in the U.S. and around the globe.”
Along with being the first 4DX auditorium in the Dallas-Fort Worth area, Red Oak’s 4DX theater is also B&B Theatres’ first-ever auditorium debuting the state-of-the-art technology. The multi-sensory format transcends the traditional moviegoing experience by incorporating over 21 synchronized and unique motion and environmental effects like vibration, water, wind, snow, lightning, and scents, among others.
“Innovation is one of our core values and we can’t think of anything else in this industry that is more innovative than ScreenX and 4DX. These cutting-edge technologies offer an amazing moviegoing experience you can’t replicate at home. We want to offer a unique experience for our guests and North America’s Largest ScreenX and the first 4DX theatre in Dallas does just that.” Said Brock Bagby, President & Chief Content, Programming & Development Officer for B&B Theatres.
The largest ScreenX auditorium in North America and B&B Theatres’ first 4DX theater are located at the Red Oak 12 multiplex at 615 N Interstate 35 E Rd, Red Oak, TX 75154. Tickets can be purchased
here.
