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Digital Cinema Technology Dec. 05, 2016
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Torrance, CA—Dec 17, 2015

New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market

TOHO Cinemas, Nation’s Largest Theatre Chain, Orders Eight MX4D® Theatres
Building on the success of its initial MX4D® installations in TOHO Cinemas LaLaport Fujimi, TOHO Cinemas Roppongi Hills, and TOHO Cinemas Shinjuku in early 2015,  Sony Business Solutions Corporation and U.S. 4D cinema innovator MediaMation, Inc. (MMI) announce eight upcoming MediaMation MX4D® motion EFX theatre installations for TOHO Cinemas, Japan’s largest theatre chain.  All eight installations, ranging from 72-seat to 112-seat configurations, are scheduled to start opening. 
 
Sony Business Solutions became the exclusive distributor of MediaMation MX4D® Motion EFX cinema theatres in Q1 2015. Japanese movie-goers have enthusiastically embraced the MX4D® format, with two of the three initial TOHO Cinemas theatres shooting to the top of the box office stats of 4D in Japan shortly after opening their MX4D® screens in April 2015.
 
The eight new TOHO  Cinemas venues scheduled to debut include: Nishinomiya OS, LaLaport Funabashi, Namba, LaLaport Yokohama, Utsunomiya, Konan,  Kawasaki and Nijo.
 
Remarking on the rapid expansion of MX4D® in the Japanese cinema market, MMI VP/CTO Dan Jamele observed: “­­­­­­­­­­­We are encouraged by the early and continuing success of MX4D® in the Japanese market.  Sony Business Solutions has been great to work with and has the connections and expertise to deliver exceptional service to the Japanese Cinema market and in particular, to TOHO Cinemas.  We look forward to working with other cinema chains in that nation to include MX4D® theatres  in their operations in the not-too-distant future.” 
 
MX4D® is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX seating system. In general, 4D refers to an emerging “immersive” cinema technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. Unlike amusement park rides, where non-stop action is expected, 4D cinema technology is more nuanced.  It is active during an average 25 to 30 percent of any given movie. MX4D® is designed to enhance the action on-screen in the theatre for a more realistic and exciting movie-going experience.


About MediaMation, Inc.: For 25 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company, a worldwide leading supplier, and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.  From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments. MediaMation, Inc. Directory page
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