Start / Menu > Find Press Releases > Full Press Release
Torrance, CA—Dec 17, 2015
New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market
TOHO Cinemas, Nation’s Largest Theatre Chain, Orders Eight MX4D® Theatres
the success of its initial MX4D® installations in TOHO Cinemas LaLaport Fujimi,
TOHO Cinemas Roppongi Hills, and TOHO Cinemas Shinjuku in early 2015, Sony Business Solutions Corporation and U.S. 4D
cinema innovator MediaMation, Inc. (MMI) announce eight upcoming MediaMation
MX4D® motion EFX theatre installations for TOHO Cinemas, Japan’s largest
theatre chain. All eight installations,
ranging from 72-seat to 112-seat configurations, are scheduled to start opening.
Business Solutions became the exclusive distributor of MediaMation MX4D® Motion
EFX cinema theatres in Q1 2015. Japanese movie-goers have enthusiastically
embraced the MX4D® format, with two of the three initial TOHO Cinemas theatres
shooting to the top of the box office stats of 4D in Japan shortly after opening their MX4D®
screens in April 2015.
The eight new
TOHO Cinemas venues scheduled to debut include:
Nishinomiya OS, LaLaport
Funabashi, Namba, LaLaport Yokohama,
Utsunomiya, Konan, Kawasaki and Nijo.
the rapid expansion of MX4D® in the Japanese cinema market, MMI VP/CTO Dan
Jamele observed: “We are encouraged by the early and continuing
success of MX4D® in the Japanese market.
Sony Business Solutions has been great to work with and has the
connections and expertise to deliver exceptional service to the Japanese Cinema
market and in particular, to TOHO Cinemas.
We look forward to working with other cinema chains in that nation to
include MX4D® theatres in their
operations in the not-too-distant future.”
MediaMation’s uniquely branded “4D” pneumatically driven motion EFX seating
system. In general, 4D refers to an emerging “immersive” cinema technology
which allows movie-goers to experience big Hollywood “blockbusters,” as well as
locally produced major films, in a new way via the addition of moving seats,
air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and
other special effects that emanate from specially designed theatre seats, or
from inside the theatre itself. Unlike amusement park rides, where non-stop
action is expected, 4D cinema technology is more nuanced. It is active during an average 25 to 30
percent of any given movie. MX4D® is designed to enhance the action on-screen
in the theatre for a more realistic and exciting movie-going experience.
About MediaMation, Inc.:
For more than 24 years, MediaMation has provided innovative and visionary technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theatres and seats. Besides its MX4D® Motion EFX technology and seats, MMI designs and implements creative solutions for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. From concept to design to installation, MediaMation provides turnkey solutions to creating state-of-the-art 4D theatres and themed environments
MediaMation, Inc. Directory page
More MediaMation, Inc. Press Releases:
Apr 13, 2016
4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China
Feb 23, 2016
4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation
In the Philippines.
Jan 27, 2016
Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D®
Dec 9, 2015
UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Apr 22, 2015
4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.
Feb 3, 2015
Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA
Oct 27, 2014
Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales
Mar 26, 2014
US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.
Mar 19, 2014
MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects
Theaters Powered by MediaMation’s X4D® Motion Technology
©Copyright 2003 - 2016
. All rights reserved.