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# 1938 Baird

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Torrance, CA—Dec 17, 2015

New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market

TOHO Cinemas, Nation’s Largest Theatre Chain, Orders Eight MX4D® Theatres
Building on the success of its initial MX4D® installations in TOHO Cinemas LaLaport Fujimi, TOHO Cinemas Roppongi Hills, and TOHO Cinemas Shinjuku in early 2015,  Sony Business Solutions Corporation and U.S. 4D cinema innovator MediaMation, Inc. (MMI) announce eight upcoming MediaMation MX4D® motion EFX theatre installations for TOHO Cinemas, Japan’s largest theatre chain.  All eight installations, ranging from 72-seat to 112-seat configurations, are scheduled to start opening. 
 
Sony Business Solutions became the exclusive distributor of MediaMation MX4D® Motion EFX cinema theatres in Q1 2015. Japanese movie-goers have enthusiastically embraced the MX4D® format, with two of the three initial TOHO Cinemas theatres shooting to the top of the box office stats of 4D in Japan shortly after opening their MX4D® screens in April 2015.
 
The eight new TOHO  Cinemas venues scheduled to debut include: Nishinomiya OS, LaLaport Funabashi, Namba, LaLaport Yokohama, Utsunomiya, Konan,  Kawasaki and Nijo.
 
Remarking on the rapid expansion of MX4D® in the Japanese cinema market, MMI VP/CTO Dan Jamele observed: “­­­­­­­­­­­We are encouraged by the early and continuing success of MX4D® in the Japanese market.  Sony Business Solutions has been great to work with and has the connections and expertise to deliver exceptional service to the Japanese Cinema market and in particular, to TOHO Cinemas.  We look forward to working with other cinema chains in that nation to include MX4D® theatres  in their operations in the not-too-distant future.” 
 
MX4D® is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX seating system. In general, 4D refers to an emerging “immersive” cinema technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. Unlike amusement park rides, where non-stop action is expected, 4D cinema technology is more nuanced.  It is active during an average 25 to 30 percent of any given movie. MX4D® is designed to enhance the action on-screen in the theatre for a more realistic and exciting movie-going experience.



Media Gallery
About MediaMation, Inc.: For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. MediaMation, Inc. Directory page
Mentioned:
Toho (Tokyo)
Countries:
Japan

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More MediaMation News:
Apr 24, 2018 MediaMation, Inc. Expands MX4D Esports Theatre Network To Chicago
Apr 23, 2018 MediaMation, Inc. (MMI) Announces New CEO and Partnership For Rapid Global Growth
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Dec 12, 2017 Volfoni and MediaMation Join Forces to Showcase Best-in-class Cinema Technology at CineAsia 2017
Oct 26, 2017 Movers and Shakers: Latin American (LATAM) Cinema Chain MUVIX To Add First MX4D® Motion EFX Theatre in Chile
Aug 28, 2017 Cine Colombia Announces Two New Dinamix 4D Theatres to be Launched in 2017, featuring MediaMation’s MX4D Motion EFX Seating
Mar 27, 2017 TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater
Feb 22, 2017 Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China
Feb 22, 2017 MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains
Nov 15, 2016 MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group
Apr 13, 2016 4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China
Feb 23, 2016 4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines.
Jan 27, 2016 Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D®

Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Apr 22, 2015 4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.
Feb 3, 2015 Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA
Oct 27, 2014 Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales
Mar 26, 2014 US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.
Mar 19, 2014 MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects Theaters Powered by MediaMation’s X4D® Motion Technology
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