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Sacramento, Calif. USA—Mar 2, 2016
Barco Drives Customer Engagement with Latest Interactive Retail and Cinema Lobby Digital Signage Innovations on Display at DSE 2016
Barco, a global leader in visualization technology, is showcasing its turnkey digital signage solutions designed to maximize sales and drive brand loyalty in the retail and movie exhibition industries. Barco will also demonstrate new solutions for the connected enterprise enabled by the powerful X2O platform.
Embracing a new paradigm in retail merchandising
Barco is collaborating with digital retail experts at MaxMedia to provide retailers with an integrated solution designed to deliver a connected customer experience to today’s media-savvy shoppers. This scalable, cloud-based solution leverages MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s Intelligent Display Network™ to connect content and people, anywhere any time. The result: customers are engaged in a more entertaining, emotionally satisfying shopping experience that entices them to spend more and shop often.
“With the help of MaxMedia’s shopper psychology model called CENTER , Barco’s goal is to make positive, emotionally-targeted connections with customers,” comments Bas Van Heek, Strategic Marketing Manager Retail & Advertising for Barco. “With bi-directional digital signage, we can activate customers’ triggers, engaging them in their own personalized story to predispose them to purchase a product or feel a sense of brand loyalty.”
Barco’s solution is the only global closed-loop system connecting content, audiences and everything in between, with sensors that provide valuable data allowing retailers to predict and measure content effectiveness to improve retail and advertising messaging and prove positive ROI.
Bringing the cinema lobby to life for greater engagement and profits
Barco is also bringing its interactive digital signage technology to movie theaters, turning lobbies into revenue-generating entertainment centers. The team has developed the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.
“Our Lobby Experience solutions create an entertaining pre-show experience for patrons, while monetizing this valuable real estate in the form of additional ticket sales and concessions promotions,” comments Shawn Medlin, Director of Sales & Business Development Digital Cinema–Lobby Experience for Barco.
By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.
Barco X2O – cloud-based platform delivers real-time visual communications
Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.
Empowering the Digital Workplace
Innovative applications built to support today’s digital workplace, powered by the X2O platform, will also be on display. Barco solutions for the “new way to work” include dynamic dashboards, company news channels and more delivered to digital signage displays, video walls, and mobile devices. X2O will highlight the most recent addition to the X2O platform: the X2O.Join Connected Desktop app. X2O.Join lets users view channels on their desktops in addition to seeing them on digital displays and video walls. These channels can be displayed on the desktop for continuous real-time updates, as well as broadcast over the network as targeted pop-up notifications or critical alerts.
See Barco at DSE 2016!
Visit Barco in Booth #917 at DSE 2016 to witness the digital signage revolution taking place in retail stores, movie theaters and corporations across the globe! The show occurs March 16-17 at the Las Vegas Convention Center.
Barco is also participating in several events at DSE:
Boost the Passenger Experience
Bas van Heek - Strategic Marketing Manager, Barco
Wednesday, March 16, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040
Immersive Cinema: Create an Unforgettable Movie Theater Experience
Shawn Medlin - Director of Sales, Barco - The Americas
Thursday, March 17, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040
Leveraging Digital Signage Innovations in Healthcare
Jay Martin - Director of U.S. Sales – X2O Media
Wednesday, March 16, 2016: 2:00 PM - 3:00 PM
Room: Booth 3040
The Digital Workplace – Optimizing Employee Engagement by Exploiting all Screens
Speaking engagement at the Ragan Breakfast Session “Best Practices for Employee Communications in a Digital Workplace”
David Wilkins, President – X2O
Wednesday, March 16, 2016: 7:45 AM – 8:15 AM
Quantifying Emotional Response to In-Store Digital
Ed King, Vice President of Strategy, MaxMedia
Laura Davis-Taylor, EVP of Customer Experience, MaxMedia
Wednesday, March 16, 2016: 4:00 PM - 5:00 PM
Session Number: S16
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Oct 20, 2016
Cinesystem Cinemas in Brazil Becomes First “All-Laser” Theater in Latin America, Powered By Barco
Oct 17, 2016
Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience
Oct 13, 2016
Barco Presents Latest Laser Projection Innovations at ShowEast 2016
Sep 21, 2016
National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Sep 19, 2016
Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea
Aug 24, 2016
Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe
Aug 23, 2016
Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016
Jul 25, 2016
Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors
Jul 18, 2016
Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Jun 24, 2016
Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas
Jun 23, 2016
Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax
Jun 22, 2016
Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue
Jun 22, 2016
Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater
Jun 21, 2016
Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema
Jun 21, 2016
Barco Continues to Lead Global Conversion to Laser Cinema Projection
Jun 16, 2016
Barco Showcases the Future of Cinema at CineEurope 2016
Jun 10, 2016
Barco Acquires Canadian, MTT Innovation Inc.
May 27, 2016
Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk
Apr 13, 2016
Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience
Apr 12, 2016
Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format
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