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Sacramento, Calif. USA—Mar 2, 2016

Barco Drives Customer Engagement with Latest Interactive Retail and Cinema Lobby Digital Signage Innovations on Display at DSE 2016

Barco, a global leader in visualization technology, is showcasing its turnkey digital signage solutions designed to maximize sales and drive brand loyalty in the retail and movie exhibition industries. Barco will also demonstrate new solutions for the connected enterprise enabled by the powerful X2O platform.

Embracing a new paradigm in retail merchandising
Barco is collaborating with digital retail experts at MaxMedia to provide retailers with an integrated solution designed to deliver a connected customer experience to today’s media-savvy shoppers. This scalable, cloud-based solution leverages MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s Intelligent Display Network™ to connect content and people, anywhere any time. The result: customers are engaged in a more entertaining, emotionally satisfying shopping experience that entices them to spend more and shop often. 

“With the help of MaxMedia’s shopper psychology model called CENTER , Barco’s goal is to make positive, emotionally-targeted connections with customers,” comments Bas Van Heek, Strategic Marketing Manager Retail & Advertising for Barco. “With bi-directional digital signage, we can activate customers’ triggers, engaging them in their own personalized story to predispose them to purchase a product or feel a sense of brand loyalty.” 

Barco’s solution is the only global closed-loop system connecting content, audiences and everything in between, with sensors that provide valuable data allowing retailers to predict and measure content effectiveness to improve retail and advertising messaging and prove positive ROI.

Bringing the cinema lobby to life for greater engagement and profits
Barco is also bringing its interactive digital signage technology to movie theaters, turning lobbies into revenue-generating entertainment centers. The team has developed the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.

“Our Lobby Experience solutions create an entertaining pre-show experience for patrons, while monetizing this valuable real estate in the form of additional ticket sales and concessions promotions,” comments Shawn Medlin, Director of Sales & Business Development Digital Cinema–Lobby Experience for Barco.

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.

Barco X2O – cloud-based platform delivers real-time visual communications
Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.

Empowering the Digital Workplace
Innovative applications built to support today’s digital workplace, powered by the X2O platform, will also be on display. Barco solutions for the “new way to work” include dynamic dashboards, company news channels and more delivered to digital signage displays, video walls, and mobile devices. X2O will highlight the most recent addition to the X2O platform: the X2O.Join Connected Desktop app. X2O.Join lets users view channels on their desktops in addition to seeing them on digital displays and video walls. These channels can be displayed on the desktop for continuous real-time updates, as well as broadcast over the network as targeted pop-up notifications or critical alerts. 

See Barco at DSE 2016!
Visit Barco in Booth #917 at DSE 2016 to witness the digital signage revolution taking place in retail stores, movie theaters and corporations across the globe! The show occurs March 16-17 at the Las Vegas Convention Center.

Barco is also participating in several events at DSE:

Boost the Passenger Experience

Bas van Heek - Strategic Marketing Manager, Barco
Wednesday, March 16, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Immersive Cinema: Create an Unforgettable Movie Theater Experience
Shawn Medlin - Director of Sales, Barco - The Americas
Thursday, March 17, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Leveraging Digital Signage Innovations in Healthcare
Jay Martin - Director of U.S. Sales – X2O Media
Wednesday, March 16, 2016: 2:00 PM - 3:00 PM
Room: Booth 3040

The Digital Workplace – Optimizing Employee Engagement by Exploiting all Screens
Speaking engagement at the Ragan Breakfast Session “Best Practices for Employee Communications in a Digital Workplace”
David Wilkins, President – X2O
Wednesday, March 16, 2016: 7:45 AM – 8:15 AM

Quantifying Emotional Response to In-Store Digital
Ed King, Vice President of Strategy, MaxMedia
Laura Davis-Taylor, EVP of Customer Experience, MaxMedia
Wednesday, March 16, 2016: 4:00 PM - 5:00 PM
Room: N257
Session Number: S16
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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