Barco Drives Customer Engagement with Latest Interactive Retail and Cinema Lobby Digital Signage Innovations on Display at DSE 2016

Barco, a global leader in visualization technology, is showcasing its turnkey digital signage solutions designed to maximize sales and drive brand loyalty in the retail and movie exhibition industries. Barco will also demonstrate new solutions for the connected enterprise enabled by the powerful X2O platform.

Embracing a new paradigm in retail merchandising
Barco is collaborating with digital retail experts at MaxMedia to provide retailers with an integrated solution designed to deliver a connected customer experience to today’s media-savvy shoppers. This scalable, cloud-based solution leverages MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s Intelligent Display Network™ to connect content and people, anywhere any time. The result: customers are engaged in a more entertaining, emotionally satisfying shopping experience that entices them to spend more and shop often.

“With the help of MaxMedia’s shopper psychology model called CENTER , Barco’s goal is to make positive, emotionally-targeted connections with customers,” comments Bas Van Heek, Strategic Marketing Manager Retail & Advertising for Barco. “With bi-directional digital signage, we can activate customers’ triggers, engaging them in their own personalized story to predispose them to purchase a product or feel a sense of brand loyalty.”

Barco’s solution is the only global closed-loop system connecting content, audiences and everything in between, with sensors that provide valuable data allowing retailers to predict and measure content effectiveness to improve retail and advertising messaging and prove positive ROI.

Bringing the cinema lobby to life for greater engagement and profits
Barco is also bringing its interactive digital signage technology to movie theaters, turning lobbies into revenue-generating entertainment centers. The team has developed the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.

“Our Lobby Experience solutions create an entertaining pre-show experience for patrons, while monetizing this valuable real estate in the form of additional ticket sales and concessions promotions,” comments Shawn Medlin, Director of Sales & Business Development Digital Cinema–Lobby Experience for Barco.

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.

Barco X2O – cloud-based platform delivers real-time visual communications
Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.

Empowering the Digital Workplace
Innovative applications built to support today’s digital workplace, powered by the X2O platform, will also be on display. Barco solutions for the “new way to work” include dynamic dashboards, company news channels and more delivered to digital signage displays, video walls, and mobile devices. X2O will highlight the most recent addition to the X2O platform: the X2O.Join Connected Desktop app. X2O.Join lets users view channels on their desktops in addition to seeing them on digital displays and video walls. These channels can be displayed on the desktop for continuous real-time updates, as well as broadcast over the network as targeted pop-up notifications or critical alerts.

See Barco at DSE 2016!
Visit Barco in Booth #917 at DSE 2016 to witness the digital signage revolution taking place in retail stores, movie theaters and corporations across the globe! The show occurs March 16-17 at the Las Vegas Convention Center.

Barco is also participating in several events at DSE:

Boost the Passenger Experience
Bas van Heek - Strategic Marketing Manager, Barco
Wednesday, March 16, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Immersive Cinema: Create an Unforgettable Movie Theater Experience
Shawn Medlin - Director of Sales, Barco - The Americas
Thursday, March 17, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Leveraging Digital Signage Innovations in Healthcare
Jay Martin - Director of U.S. Sales – X2O Media
Wednesday, March 16, 2016: 2:00 PM - 3:00 PM
Room: Booth 3040

The Digital Workplace – Optimizing Employee Engagement by Exploiting all Screens
Speaking engagement at the Ragan Breakfast Session “Best Practices for Employee Communications in a Digital Workplace”
David Wilkins, President – X2O
Wednesday, March 16, 2016: 7:45 AM – 8:15 AM

Quantifying Emotional Response to In-Store Digital
Ed King, Vice President of Strategy, MaxMedia
Laura Davis-Taylor, EVP of Customer Experience, MaxMedia
Wednesday, March 16, 2016: 4:00 PM - 5:00 PM
Room: N257
Session Number: S16

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike. Barco Directory page

Tags:

Digital Lobby

Source:

Barco (Kuurne)

Countries:

United States

Share this page:

More Barco News:

Jun 13, 2018 Kinepolis Chooses Cinionic and Barco Laser Technology to Renew 300 Screens Through 2021

Jun 11, 2018 Cinionic and AMD Collaborate on Interactive, Augmented Reality Lobby Experiences

Jun 5, 2018 Cinionic Showcases Innovative Cinema Experiences at CineEurope

May 17, 2018 Guy Fieri’s Kitchen & Bar and Dine-In Cinema By Reel Cinemas Impresses Moviegoers with Barco Laser Projection

May 15, 2018 Cinionic Forges Partnership with Cine Project and Powers Launch of First All-Laser Cinema in Germany

Apr 25, 2018 Cinionic Introduces Family VR Experiences for Cinema Lobbies at Cinemacon

Apr 24, 2018 Cinionic Fuels Major Global Expansion of CJ CGV Cinemas with Barco Projection

Apr 24, 2018 Cineworld Group Signs Deal for 600 Movie Screens Worldwide with Barco Laser Projectors

Apr 24, 2018 Cinionic and Ultrahaptics Enhance Immersive Cinema Lobby Experiences with New Mid-Air Haptic Displays

Apr 23, 2018 Cacinesa Partners with Barco and Bardan to Become First All-Laser Cinema in El Salvador

Apr 23, 2018 Cinionic and Bardan Power First All-Laser Multiplex in Chile with Cineplanet

Apr 17, 2018 Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences

Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017

Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions

Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors

Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide

Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017

Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience

Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums

Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs