Cinema Technology Aug. 16, 2022
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GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.




Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  


welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.


QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.


USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.


SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.


Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.
Industry Partners


The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​


For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 


The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.


The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 
Shows & Events


CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at www.cineasia.com.


ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 


CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.
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Sacramento, Calif. USA—Mar 2, 2016

Barco Drives Customer Engagement with Latest Interactive Retail and Cinema Lobby Digital Signage Innovations on Display at DSE 2016

Barco, a global leader in visualization technology, is showcasing its turnkey digital signage solutions designed to maximize sales and drive brand loyalty in the retail and movie exhibition industries. Barco will also demonstrate new solutions for the connected enterprise enabled by the powerful X2O platform.

Embracing a new paradigm in retail merchandising
Barco is collaborating with digital retail experts at MaxMedia to provide retailers with an integrated solution designed to deliver a connected customer experience to today’s media-savvy shoppers. This scalable, cloud-based solution leverages MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s Intelligent Display Network™ to connect content and people, anywhere any time. The result: customers are engaged in a more entertaining, emotionally satisfying shopping experience that entices them to spend more and shop often. 

“With the help of MaxMedia’s shopper psychology model called CENTER , Barco’s goal is to make positive, emotionally-targeted connections with customers,” comments Bas Van Heek, Strategic Marketing Manager Retail & Advertising for Barco. “With bi-directional digital signage, we can activate customers’ triggers, engaging them in their own personalized story to predispose them to purchase a product or feel a sense of brand loyalty.” 

Barco’s solution is the only global closed-loop system connecting content, audiences and everything in between, with sensors that provide valuable data allowing retailers to predict and measure content effectiveness to improve retail and advertising messaging and prove positive ROI.

Bringing the cinema lobby to life for greater engagement and profits
Barco is also bringing its interactive digital signage technology to movie theaters, turning lobbies into revenue-generating entertainment centers. The team has developed the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.

“Our Lobby Experience solutions create an entertaining pre-show experience for patrons, while monetizing this valuable real estate in the form of additional ticket sales and concessions promotions,” comments Shawn Medlin, Director of Sales & Business Development Digital Cinema–Lobby Experience for Barco.

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.

Barco X2O – cloud-based platform delivers real-time visual communications
Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.

Empowering the Digital Workplace
Innovative applications built to support today’s digital workplace, powered by the X2O platform, will also be on display. Barco solutions for the “new way to work” include dynamic dashboards, company news channels and more delivered to digital signage displays, video walls, and mobile devices. X2O will highlight the most recent addition to the X2O platform: the X2O.Join Connected Desktop app. X2O.Join lets users view channels on their desktops in addition to seeing them on digital displays and video walls. These channels can be displayed on the desktop for continuous real-time updates, as well as broadcast over the network as targeted pop-up notifications or critical alerts. 

See Barco at DSE 2016!
Visit Barco in Booth #917 at DSE 2016 to witness the digital signage revolution taking place in retail stores, movie theaters and corporations across the globe! The show occurs March 16-17 at the Las Vegas Convention Center.

Barco is also participating in several events at DSE:

Boost the Passenger Experience
Bas van Heek - Strategic Marketing Manager, Barco
Wednesday, March 16, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Immersive Cinema: Create an Unforgettable Movie Theater Experience
Shawn Medlin - Director of Sales, Barco - The Americas
Thursday, March 17, 2016: 12:30 PM - 1:30 PM
Room: Booth 3040

Leveraging Digital Signage Innovations in Healthcare
Jay Martin - Director of U.S. Sales – X2O Media
Wednesday, March 16, 2016: 2:00 PM - 3:00 PM
Room: Booth 3040

The Digital Workplace – Optimizing Employee Engagement by Exploiting all Screens
Speaking engagement at the Ragan Breakfast Session “Best Practices for Employee Communications in a Digital Workplace”
David Wilkins, President – X2O
Wednesday, March 16, 2016: 7:45 AM – 8:15 AM

Quantifying Emotional Response to In-Store Digital
Ed King, Vice President of Strategy, MaxMedia
Laura Davis-Taylor, EVP of Customer Experience, MaxMedia
Wednesday, March 16, 2016: 4:00 PM - 5:00 PM
Room: N257
Session Number: S16
About Barco: Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.
Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents. Barco has been listed on the Brussels Stock Exchange since 1985 (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) .
For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco). Barco Directory page
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Apr 22, 2022 AMC Theatres® Teams Up with Cinionic to Introduce “Laser at AMC”
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AMC Theatres (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, today announced its first major broadscale projector upgrade since the transition to digital with the launch of Laser at AMC. The announcement is the result of an exclusive agreement between AMC and Cinionic, the Barco cinema joint venture and global leader in laser-powered cinema solutions, to significantly upgrade the on-screen presentation at 3,500 auditoriums throughout the United States, with cutting-edge laser projectors.
Sep 21, 2021 Barco Celebrates 100,000 Digital Cinema Projectors Production Milestone
Jun 9, 2021 Cinionic and Barco Celebrate Belgian Cinema Reopening
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Barco and Cinionic, the companies at the forefront of worldwide technology and solutions for cinema, join with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9, 2021.
Apr 12, 2021 New Agreement Between IMAX and Barco to Further Collaborate on Cutting-Edge Laser Light Source Technology Worldwide
Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
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Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.
Sep 12, 2019 Unilumin Collaborates with Barco to Expand its Global LED Display Business
Apr 1, 2019 Cinionic Takes Cinema into the Smart Projection Era at CinemaCon 2019, with All-New Barco Series 4 Laser Projectors
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Cinionic, the Barco, CGS, and ALPD cinema joint venture providing a new visual standard with enhanced services and technology solutions, today returns to CinemaCon with the launch of its brand-new Barco Series 4 projector line-up. This next generation of projectors will deliver an unmatched cinema experience for moviegoers today, future-proofed for tomorrow; leveraging 4K, RGB-laser, as well as being ready for 4K 120fps high frame rate, high-dynamic-range (HDR) and wide-color-gamut capabilities.
Dec 9, 2018 PVR Cinemas and Cinionic Form Long-Term Alliance to Elevate Cinema Experience in India with Barco Projection
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PVR Cinemas, one of the largest and most premium film exhibition companies in India, today inked a long-term alliance with Cinionic, the Barco cinema joint venture.
Sep 26, 2018 EclairColor HDR Solution for Cinemas to Be Showcased in Deauville at the Annual Convention of French Theater Owners with Support from Cinionic
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CinemaNext, the European specialist in cinema exhibitor services (Ymagis Group, ISIN: FR0011471291, TICKER: MAGIS, PME-PEA, TECH 40), today announced that it will be presenting its revolutionary EclairColor HDR cinema solution at this week’s Annual Convention of French Theater Owners (FNCF) in Deauville (France).
Aug 21, 2018 Theater Pole Pole Thrills Audiences with Barco Laser
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Japanese movie fans are in for a treat next time they visit the Pole Pole theater in Onahama: nine brand new Barco laser projectors will present movies in dazzling brightness and vibrant color.
Aug 13, 2018 Cineplex Renews with Barco Laser at Popular South Bank Brisbane Cinema
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Cinionic continues to lead the digital cinema renewal wave, deploying Barco projectors across the Australian continent. The latest is an exclusive deal with Cineplex, elevating movie showings with Barco Smart Laser projectors at the South Park Brisbane theater.
Aug 8, 2018 Reel Cinemas Launches First Hotel Cinema in UAE with Cinionic
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Guests of the new avant-garde Rove Downtown hotel in Dubai will enjoy the latest movies in a stylish, casual-chic theater: Reel Boutique by Reel Cinemas at Rove Downtown. The best news for visitors? Reel Cinemas has selected Barco Laser projection to ensure that every movie scene features the best image quality!
Jun 13, 2018 Kinepolis Chooses Cinionic and Barco Laser Technology to Renew 300 Screens Through 2021
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Cinionic, the Barco cinema joint venture, will be the exclusive laser projection partner for Kinepolis, launching the replacement wave by outfitting hundreds of existing and new screens with Barco laser over the next three years across Western Europe and Canada.
Jun 11, 2018 Cinionic and AMD Collaborate on Interactive, Augmented Reality Lobby Experiences
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At CineEurope 2018, Cinionic, the Barco cinema joint venture, and AMD, a high-performance chip designer and a leader in the discrete GPU market, will showcase the world’s first multiplayer, Augmented Reality (AR) cinema lobby gaming applications aimed at creating a new social adventure in theaters and other location-based entertainment venues.
Jun 5, 2018 Cinionic Showcases Innovative Cinema Experiences at CineEurope
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As the Official Technology Partner for CineEurope 2018, Cinionic is eager to present its exciting cinema experiences designed to delight a new generation of moviegoers. Representing a new cinema joint venture among Barco, ALPD and CGS, Cinionic combines innovative cinema technologies with unique and comprehensive service models to guarantee your peace of mind.
May 17, 2018 Guy Fieri’s Kitchen & Bar and Dine-In Cinema By Reel Cinemas Impresses Moviegoers with Barco Laser Projection
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Cinionic, the Barco cinema joint venture, has outfitted the Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club in Dubai, United Arab Emirates. A long-term partner with Barco, Reel Cinemas opened the first Barco all-Flagship Laser cineplex in the world with 22 auditoriums in The Dubai Mall in 2016. The following year, Reel Cinemas – Dubai Marina Mall was powered with the Barco projectors.
May 15, 2018 Cinionic Forges Partnership with Cine Project and Powers Launch of First All-Laser Cinema in Germany
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Building on a strong showing at CinemaCon and a series of new global cinema deployments, Cinionic now celebrates a new partnership with system integrator Cine Project and the first laser-illuminated theater in Germany!
Apr 25, 2018 Cinionic Introduces Family VR Experiences for Cinema Lobbies at Cinemacon
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At this year’s CinemaCon, Cinionic, the Barco cinema joint venture, will demonstrate an innovative all-in-one solution for virtual reality (VR) gaming for cinema lobbies and location-based entertainment venues. What’s new and different? It doesn’t require the use of a head-mounted display (HMD), which many users feel can be “isolating.”
Apr 24, 2018 Cinionic Fuels Major Global Expansion of CJ CGV Cinemas with Barco Projection
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Cinionic has signed an exclusive deal with CJ CGV Cinemas, which has a significant share of its current circuit already outfitted with Barco projectors, as the cinema chain aggressively expands its footprint in Korea, China, Southeast Asia and United States.
Apr 24, 2018 Cineworld Group Signs Deal for 600 Movie Screens Worldwide with Barco Laser Projectors
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With Cineworld Group acquiring movie chains at a breakneck pace, the exhibitor is now focused on partnering with a premier cinema solutions provider to deliver unforgettable movie experiences. Cinionic, the Barco cinema joint venture, is the company of choice, offering the industry’s best and brightest projectors.
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