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# 1935 Scophony

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Bangkok—Nov 18, 2003

Mukta Adlabs Digital Exhibition builds India's largest digital distribution and exhibition network based on GDC Technology's encoder and server technologies

In just 8 months, Mukta Adlabs Digital Exhibition Limited (Mukta Adlabs) has built India's largest digital distribution and exhibition network with more than 70 cinemas across the country retrofitted with GDC Technology's DSR™ Servers and DLP digital projectors. The number of digitally equipped cinemas is expected to go beyond 100 before end of the year. Mukta Adlabs' retrofitted cinemas have been showing first-run mega hits in digital format since April 2003 without going back to films. The rapid, economical and efficient digital distribution of the movies is made possible with the installations of GDC Technology's Digital Film Agile Encoder and the powerful Digital Content Distribution System.

"We are enjoying tremendous business success with the growing network of digitally equipped cinemas. We have been distributing on an average of one 1st-run movie per every ten days to our network of digitally equipped cinemas. This is a real treat to the cinema operators and movie audience as they would otherwise have to wait for months before these movies arrive in their cinemas," said Dr. Patil Sunil, Chief Executive Officer of Mukta Adlabs Digital Exhibition Limited.

"We are amazed with what technology could do these days. The highly efficient digital content distribution system installed at our processing laboratory allows the mass production of digital prints of feature films within hours. We have been distributing the movies using GDC Technology's Data Cartridges for more than 8 months of operation without a glitch. With such sleek operation and the multiple-fold growing of box-office, our target of 1,500 digital cinemas by the end of Year 2007 seems within reach" he added. To learn more about Indian Digital Cinema read the article: India taking lead in digital cinema.

To date, Mukta Adlabs have distributed more than thirty 1st-run movies in digital format using GDC Technology's Digital Film Agile Encoder and Digital Content Distribution System. The system is designed to encode, encrypt and package film-like quality digital content in data cartridges and deliver to the digital cinemas for downloading into the DSR™ Servers. Once programmed, the DSR™ Server will deliver the digital content to the projector and audio system with the image and sound that is always pristine, crisp and clear. The DSR™ Server, though a highly sophisticated equipment with many security features, is user-friendly and requires almost zero maintenance.

GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC Technology is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technology’s subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site About Adlabs Films Ltd: Adlabs Films Limited (www.adlabsfilms.com), a member of the Reliance Anil Dhirubhai Ambani Group, is India's fastest growing film and entertainment services company. Adlabs has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Mastering, Studios and Equipment rentals.

Adlabs Films also operates India's largest cinema chain with about 425 screens spread across India, US and Malaysia. It has a significant presence in the film distribution space with a nationwide presence across India as well as offices in London, New York, Los Angeles and Malaysia. Adlabs' television venture, Synergy Adlabs, is among the top players in the television programming industry.
Adlabs Films Ltd Directory page
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