In just 8 months, Mukta Adlabs Digital Exhibition Limited (Mukta Adlabs) has built
India's largest digital distribution and exhibition network with more than 70 cinemas
across the country retrofitted with GDC Technology's DSR™ Servers and DLP digital
projectors. The number of digitally equipped cinemas is expected to go beyond 100
before end of the year. Mukta Adlabs' retrofitted cinemas have been showing first-run
mega hits in digital format since April 2003 without going back to films. The rapid,
economical and efficient digital distribution of the movies is made possible with
the installations of GDC Technology's Digital Film Agile Encoder and the powerful
Digital Content Distribution System.
"We are enjoying tremendous business success with the growing network of digitally
equipped cinemas. We have been distributing on an average of one 1st-run movie per
every ten days to our network of digitally equipped cinemas. This is a real treat
to the cinema operators and movie audience as they would otherwise have to wait
for months before these movies arrive in their cinemas," said Dr. Patil Sunil, Chief
Executive Officer of Mukta Adlabs Digital Exhibition Limited.
"We are amazed with what technology could do these days. The highly efficient
digital content distribution system installed at our processing laboratory allows
the mass production of digital prints of feature films within hours. We have been
distributing the movies using GDC Technology's Data Cartridges for more than 8 months
of operation without a glitch. With such sleek operation and the multiple-fold growing
of box-office, our target of 1,500 digital cinemas by the end of Year 2007 seems
within reach" he added. To learn more about Indian Digital Cinema read the article:
India taking lead in digital cinema.
To date, Mukta Adlabs have distributed more than thirty 1st-run movies in digital
format using GDC Technology's Digital Film Agile Encoder and Digital Content Distribution
System. The system is designed to encode, encrypt and package film-like quality
digital content in data cartridges and deliver to the digital cinemas for downloading
into the DSR™ Servers. Once programmed, the DSR™ Server will deliver the digital
content to the projector and audio system with the image and sound that is always
pristine, crisp and clear. The DSR™ Server, though a highly sophisticated equipment
with many security features, is user-friendly and requires almost zero maintenance.