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# 1938 Baird.

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Los Angeles and Plano, Texas—Jul 17, 2006

Real D and Cinemark Announce Unprecedented Digital 3-D Cinema Initiative with 150 Screens

Deal Gives REAL D Cinema the Largest Digital 3-D Cinema Platform Worldwide
REAL D, the leader in the delivery of premium digital 3-D experiences, and Cinemark USA, Inc., a major theatrical exhibitor, today announced a landmark deal to equip up to 150 Cinemark Theatres with REAL D Cinema systems for the exhibition of digital 3-D content.

Once completed, this deal will enable Cinemark to offer its customers more REAL D Cinema screens than any other exhibitor, clearly positioning Cinemark as the undisputed leader in digital 3 D cinema. This announcement underscores exhibitors’ commitment to REAL D as the trusted digital 3-D format. This deployment brings the total number of committed REAL D Cinema screens to more than 350 worldwide and gives REAL D Cinema the world’s largest 3-D cinematic footprint.

“REAL D has rapidly emerged as the quality platform for the delivery of digital 3 D entertainment to cinemas,” said Alan Stock, President and Chief Operating Officer, Cinemark USA, Inc. “Cutting-edge technologies like REAL D’s are dramatically altering the cinematic landscape, and Cinemark is excited to work with REAL D to deliver compelling, new experiences to our audiences.”

“Cinemark, one of the largest and most progressive exhibitors, realizes the importance of bringing REAL D Cinema to audiences on a massive scale,” said Michael V. Lewis, Chairman, REAL D. “Upon completion of this deployment, at least one screen in every Cinemark market could be REAL D Cinema enabled, giving Cinemark a clear competitive edge in cinematic entertainment.”

The rollout will commence immediately, with 17 screens being installed in time for the REAL D Cinema presentation of Columbia Pictures’ MONSTER HOUSE, which opens domestically July 21.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 522 theatres with 5,865 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of September 30, 2016. Cinemark Holdings, Inc. Directory page
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