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Los Angeles and Plano, Texas—Jul 17, 2006

Real D and Cinemark Announce Unprecedented Digital 3-D Cinema Initiative with 150 Screens

Deal Gives REAL D Cinema the Largest Digital 3-D Cinema Platform Worldwide
REAL D, the leader in the delivery of premium digital 3-D experiences, and Cinemark USA, Inc., a major theatrical exhibitor, today announced a landmark deal to equip up to 150 Cinemark Theatres with REAL D Cinema systems for the exhibition of digital 3-D content.

Once completed, this deal will enable Cinemark to offer its customers more REAL D Cinema screens than any other exhibitor, clearly positioning Cinemark as the undisputed leader in digital 3 D cinema. This announcement underscores exhibitors’ commitment to REAL D as the trusted digital 3-D format. This deployment brings the total number of committed REAL D Cinema screens to more than 350 worldwide and gives REAL D Cinema the world’s largest 3-D cinematic footprint.

“REAL D has rapidly emerged as the quality platform for the delivery of digital 3 D entertainment to cinemas,” said Alan Stock, President and Chief Operating Officer, Cinemark USA, Inc. “Cutting-edge technologies like REAL D’s are dramatically altering the cinematic landscape, and Cinemark is excited to work with REAL D to deliver compelling, new experiences to our audiences.”

“Cinemark, one of the largest and most progressive exhibitors, realizes the importance of bringing REAL D Cinema to audiences on a massive scale,” said Michael V. Lewis, Chairman, REAL D. “Upon completion of this deployment, at least one screen in every Cinemark market could be REAL D Cinema enabled, giving Cinemark a clear competitive edge in cinematic entertainment.”

The rollout will commence immediately, with 17 screens being installed in time for the REAL D Cinema presentation of Columbia Pictures’ MONSTER HOUSE, which opens domestically July 21.


About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page
About RealD:
Named three times as “Most Innovative Company” by Fast Company, RealD’s mission is to perfect the visual experience on every screen and on every device. RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform with well over 2 billion people having experienced a movie in RealD 3D. RealD’s network of theaters includes more than 30,000 installed screens in 75 countries with over 1,200 exhibition partners. As the world’s premier visual technology innovator, RealD designs and licenses cutting-edge technologies that enable a premium viewing experience in the theater and on mobile and personal devices.

RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo. For more information, please visit our website at www.reald.com
RealD Directory page

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