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# 1958 GE

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Los Angeles and Plano, Texas—Jul 17, 2006

Real D and Cinemark Announce Unprecedented Digital 3-D Cinema Initiative with 150 Screens

Deal Gives REAL D Cinema the Largest Digital 3-D Cinema Platform Worldwide
REAL D, the leader in the delivery of premium digital 3-D experiences, and Cinemark USA, Inc., a major theatrical exhibitor, today announced a landmark deal to equip up to 150 Cinemark Theatres with REAL D Cinema systems for the exhibition of digital 3-D content.

Once completed, this deal will enable Cinemark to offer its customers more REAL D Cinema screens than any other exhibitor, clearly positioning Cinemark as the undisputed leader in digital 3 D cinema. This announcement underscores exhibitors’ commitment to REAL D as the trusted digital 3-D format. This deployment brings the total number of committed REAL D Cinema screens to more than 350 worldwide and gives REAL D Cinema the world’s largest 3-D cinematic footprint.

“REAL D has rapidly emerged as the quality platform for the delivery of digital 3 D entertainment to cinemas,” said Alan Stock, President and Chief Operating Officer, Cinemark USA, Inc. “Cutting-edge technologies like REAL D’s are dramatically altering the cinematic landscape, and Cinemark is excited to work with REAL D to deliver compelling, new experiences to our audiences.”

“Cinemark, one of the largest and most progressive exhibitors, realizes the importance of bringing REAL D Cinema to audiences on a massive scale,” said Michael V. Lewis, Chairman, REAL D. “Upon completion of this deployment, at least one screen in every Cinemark market could be REAL D Cinema enabled, giving Cinemark a clear competitive edge in cinematic entertainment.”

The rollout will commence immediately, with 17 screens being installed in time for the REAL D Cinema presentation of Columbia Pictures’ MONSTER HOUSE, which opens domestically July 21.

About RealD:
RealD is the world’s most widely used 3D cinema technology and our extensive intellectual property portfolio is used in applications and products that enable a premium viewing experience in the theatre, the home and elsewhere.  RealD was founded in 2003 and has offices in Beverly Hills; Boulder; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.
RealD Directory page About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 533 theatres with 5,959 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of December 31, 2017. Cinemark Holdings, Inc. Directory page

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