Cinema Technology Jul. 15, 2024
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco– who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.


Recent News:
Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada
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Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.

May 14, 2024 Barco Brings Global Film Festival Favorites to Cannes for Special Program in HDR
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Barco, the leader in laser-powered cinema solutions, today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16 – 22 in theater 8 at the Cinéum Cannes theater.

Apr 10, 2024 Barco Announces First Locations for HDR By Barco in the US
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Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US.

Apr 8, 2024 Barco Launches HDR by Barco at CinemaCon 2024
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Barco, the leader in laser-powered cinema solutions, launched HDR by Barco, its HDR solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas.

Featured Cinema Items:
Photo: HDR by Barco
HDR by Barco

HDR by Barco
Photo: HDR by Barco
HDR by Barco
Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence.
More Information:
https://www.barco.com/en/solutions/cinema/hdr-by-barco
Photo: Barco Series 4
Barco Series 4

Barco Series 4
Photo: Barco Series 4
Barco Series 4
We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...
Photo: Laser Light Upgrade
Laser Light Upgrade

Laser Light Upgrade
Photo: Laser Light Upgrade
Laser Light Upgrade
Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience.
More Information:
https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Dallas—Aug 24, 2021

Cinemark and Cinionic Debut Laser Campaign to Moviegoers

Continues 10-year exclusive technology agreement with new all-laser locations
Cinionic, the Barco cinema joint venture, and Cinemark (NYSE: CNK) today announce their campaign to educate audiences about laser as part of the renewed and exclusive 10-year partnership to power all of Cinemark’s screens, representing nearly 6,000 screens across the globe, with the leading laser projection solutions by Cinionic. Most recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-laser multiplexes marketed by the new laser campaign, offering audiences an elevated moviegoing experience in every auditorium.
 
The new moviegoer campaign harnesses the tagline “Laser. Like you’ve never seen” and comes at a time as the cinema industry seeks to drive audiences back to the movies. Focusing on the benefits for moviegoers, the laser campaign highlights how laser projection by Cinionic helps deliver consistently bright, colorful, and sharp images. Today’s announcement celebrates another milestone in the long-standing partnership between Cinemark and Cinionic to create memorable cinema moments powered by the leading cinema solutions.
 
“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue our relationship with them as we strategically convert our digital xenon projectors to laser over the course of the next ten years,” stated Damian Wardle, Cinemark’s EVP Theatre and Technology Operations.  “I’m incredibly proud of our team in defining and executing our laser conversion strategy, which provides a better overall consumer experience with vivid colors and on-screen imagery while providing meaningful cost savings for the company.”
 
In 2019, the two companies continued their journey, and upgraded Cinemark locations with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The release of the laser moviegoer campaign solidifies both companies’ ongoing commitment to transform Cinemark’s fleet in the United States and Latin America into laser-powered entertainment destinations.
 
“Our long-term ambition is to drive audiences to theaters with the leading solutions and consumer marketing that excites, inspires, and motivates. Through our long-standing partnership with Cinemark, and our ability to deliver a laser solution for every screen, we continue differentiate cinema for the next generation,” added Wim Buyens, Cinionic’s CEO. “Cinemark is renowned for its operational excellence, exceptional presentation, and commitment the moviegoer journey, now with laser projection by Cinionic.”
 
Cinemark audiences in the Dallas-Fort Worth metroplex will encounter the “Laser. Like You’ve Never Seen” campaign throughout their cinema journey, with placements online, on social media, in-theater, and on-screen with a new pre-show spot running in auditoriums featuring laser projection by Cinionic. The campaign is expected to roll out to additional markets as they are converted to all-laser as part of Cinemark and Cinionic’s latest 10-year partnership.
 
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About Cinemark
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres with 5,864 screens in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/
 
About Cinionic
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations. 
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.    
 
Cinionic has offices in Belgium, the United States, Mexico, Australia, and Hong Kong.   
Visit www.cinionic.com and follow us on TwitterLinkedInFacebook, or YouTube for more information.  
 


Barco Contacts:
Press and Industry Relations

Sarah Resnikoff 
Marketing & PR Director
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: [email protected]
W: www.barco.com

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Logo: Barco
About Barco:
Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.   Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook.  Barco. Visioneering a bright tomorrow. © 2024


Barco Directory page Barco Web Site
About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page

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More Barco News:
Jun 26, 2024 Barco, the Leader in Laser-Powered Cinema Solutions, Launches New Marketing Campaign in Movie Theatres Across the U.S. and Canada
Barco Logo
Barco, the leader in laser cinema solutions, today revealed the launch of its new “Laser by Barco” marketing campaign to help educate audiences about the unique benefits of experiencing movies in laser projection. With “Laser by Barco,” moviegoers are treated to more – more brightness, more color, and more contrast – bringing movies to life on the big screen like never before.

May 14, 2024 Barco Brings Global Film Festival Favorites to Cannes for Special Program in HDR
Barco Logo
Barco, the leader in laser-powered cinema solutions, today announced a special Cannes screening program showcasing critically acclaimed titles, prepared for and screened in the groundbreaking HDR by Barco format. The carefully curated slate highlights festival winners from Belgium, Italy, Germany, and the United States, making their global debut in breathtaking Barco HDR Lightsteering. Barco’s HDR film series will be held May 16 – 22 in theater 8 at the Cinéum Cannes theater.

Apr 10, 2024 Barco Announces First Locations for HDR By Barco in the US
Barco Logo
Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US.

Apr 8, 2024 Barco Launches HDR by Barco at CinemaCon 2024
Barco Logo
Barco, the leader in laser-powered cinema solutions, launched HDR by Barco, its HDR solution suite for the cinema industry, today at CinemaCon in Las Vegas. The highly anticipated projection ecosystem will be the first to make the company’s groundbreaking HDR lightsteering technology commercially available to cinemas.

Mar 6, 2024 Barco Heads to CinemaCon with Debut of A Breakthrough in Cinema Innovation
Barco Logo
Barco, the leader in laser-powered cinema solutions, announced today its plans to return to CinemaCon 2024 with the debut of a long-awaited breakthrough in movie presentation and an expanded cinema team.

Jan 12, 2024 Hollywood Recognizes Barco for Achievements in Cinema with Scientific and Engineering Academy Award
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The Academy of Motion Picture Arts and Sciences, known for the Oscars®, bestows the Barco team with the Scientific and Engineering Academy Award for their contribution to the design and development of laser projection in cinema. The Academy’s Scientific and Technical Awards honor individuals and companies whose discoveries and innovations have contributed in significant and lasting ways to motion pictures.

Dec 21, 2023 Elevate Entertainment Group Announces Move to Laser Projection by Cinionic
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Cinionic, a global leader in laser cinema technology, and Elevate Entertainment Group today announced a new strategic partnership to refresh the Texas-based cinema chain’s projection fleet with Laser Projection by Cinionic over the next three years. Elevate Entertainment Group (EEG), formerly EVO Entertainment Group, is the nation’s leading and largest operator of cinema-entertainment centers, with more than 200 screens across five states.

Dec 5, 2023 Sony Marketing Inc. Teams with Cinionic to Bring Barco Laser to Cinemas in Japan
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Cinionic, a Barco company and global leader in laser cinema,  announced today that has teamed up with Sony Marketing Inc. (hereinafter referred to as “Sony Marketing”) to bring laser projection to the cinema market in Japan.

Nov 14, 2023 Laser by Cinionic Illuminates CineAsia 2023 Convention
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Cinionic, the leader in laser cinema, today unveiled details about the 2023 Cinionic World exhibition at CineAsia, running December 4-7, 2023 at the Siam Mall Icon Cineconic Theatre in Bangkok, Thailand. Cinionic World invites attendees to feel the difference and features highlights from Cinionic's all-laser portfolio of cinema solutions, including the award-winning Barco Series 4 family, interactive displays, and live laser demos.

Oct 17, 2023 Cinionic Debuts new Barco Laser Projector for Post-Production
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Cinionic, a Barco company and global leader in laser cinema technology, debuted a new Barco laser projector designed specifically for post-production today in a special first-look demo at the SMPTE 2023 Media Technology Summit in Hollywood.
More Cinemark News:
Sep 20, 2022 CJ 4DPLEX and Cinemark Announce Launch of ScreenX Auditoriums in Select U.S. Theatres

Dec 3, 2020 Unique X launches new SmartTrailering for Cinemark
Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
Sep 10, 2020 New, Cloud-Based Content Platform Committed to Over 5,000 Cinema Screens Announces Partnerships with Major US & Canadian Cinema Chain
Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
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Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.

Mar 28, 2019 Cinemark Reaffirms IMAX Commitment By Extending Agreement Terms for All IMAX® Theatres
Oct 22, 2018 Movio’s Expanded Relationship with Cinemark Extends its Market Leadership Position in Latin America
Sep 6, 2018 Cinemark Selects Unique X for Deployment of RosettaBridge TMS Product Suite
May 2, 2018 THX® and Cinemark Announce Certification of Over 200 Cinemark XD Screens in the United States and Latin America
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