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Dublin—Dec 3, 2020

Unique X launches new SmartTrailering for Cinemark

Unique X is proud to announce that as Cinemark reopens its theatres across the United States, it does so with Unique X’s newly updated SmartTrailering software activated in every theatre. 

SmartTrailering is the only software solution in the market that delivers a sophisticated, centralised trailer scheduling system that fully automates Exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.

SmartTrailering has unmatched trailering capabilities. All major studios have been consulted and collaborated throughout the process of the software update and can now send trailer placement requests directly through the platform to exhibitors. Each individual trailer and trailer version can be programmed to target any combination of individual shows, be that based on date, time, location, feature, screen group, show percentage or a combination therein. Increased control and customization translate to the creation of a movie trailer playlist that is completed quickly, easily and accurately.

SmartTrailering works with all major TMS brands, including Unique X’s own RosettaBridge Theatre Management System, AAM Screenwriter, Sony TMS and Hollywood Software TCC. SmartTrailering supports a wide array of reporting capabilities: visualising inventory management, placement success, and distributor allocation. 

Cinemark EVP Global Theatre Technology and Presentation, Damian Wardle, said, “We are grateful for the Unique X team’s ongoing collaboration, as well as their vision to develop and adapt the software to meet our requirements. We greatly look forward to rolling out SmartTrailering and capitalizing on its enhanced functionality.’

Unique X CEO, Roger Harris said, "We are extremely proud of the work we have completed with Cinemark to launch this latest version of SmartTrailering. It's a large and ambitious update to the software solution and brings an unprecedented level of functionality to both exhibitors and film distributors. Throughout the COVID-19 lockdown, we continued this project with Cinemark, highlighting both the strength of our partnership and our unrivalled vision of the importance of trailering particularly given the strength of the slate in 2021."



About Unique X: Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in 100 countries across the globe and excels in delivering mission-critical cinema software. Every year Unique X delivers over 200,000 movies and 1.1 billion cinema advertising spots worldwide. Market-leading cinema solutions include RosettaBridge Eco TMS (Theater Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), BaseKey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services) SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform "Book The Cinema".  www.bookthecinema.com.
www.uniquex.com/
Unique X Directory page
About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page

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