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Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in over 80 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.

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Dublin—Dec 3, 2020

Unique X launches new SmartTrailering for Cinemark

Unique X is proud to announce that as Cinemark reopens its theatres across the United States, it does so with Unique X’s newly updated SmartTrailering software activated in every theatre. 

SmartTrailering is the only software solution in the market that delivers a sophisticated, centralised trailer scheduling system that fully automates Exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.

SmartTrailering has unmatched trailering capabilities. All major studios have been consulted and collaborated throughout the process of the software update and can now send trailer placement requests directly through the platform to exhibitors. Each individual trailer and trailer version can be programmed to target any combination of individual shows, be that based on date, time, location, feature, screen group, show percentage or a combination therein. Increased control and customization translate to the creation of a movie trailer playlist that is completed quickly, easily and accurately.

SmartTrailering works with all major TMS brands, including Unique X’s own RosettaBridge Theatre Management System, AAM Screenwriter, Sony TMS and Hollywood Software TCC. SmartTrailering supports a wide array of reporting capabilities: visualising inventory management, placement success, and distributor allocation. 

Cinemark EVP Global Theatre Technology and Presentation, Damian Wardle, said, “We are grateful for the Unique X team’s ongoing collaboration, as well as their vision to develop and adapt the software to meet our requirements. We greatly look forward to rolling out SmartTrailering and capitalizing on its enhanced functionality.’

Unique X CEO, Roger Harris said, "We are extremely proud of the work we have completed with Cinemark to launch this latest version of SmartTrailering. It's a large and ambitious update to the software solution and brings an unprecedented level of functionality to both exhibitors and film distributors. Throughout the COVID-19 lockdown, we continued this project with Cinemark, highlighting both the strength of our partnership and our unrivalled vision of the importance of trailering particularly given the strength of the slate in 2021."



Unique X Contacts:
sales@uniquex.com

Featured Cinema Products:
Photo: SmartTrailering
SmartTrailering

SmartTrailering
Photo: SmartTrailering
Intelligent Centralised Trailer Scheduling
Smart Trailering is an innovative solution that centralises and automates trailer scheduling. Empower your film booking department to schedule trailers from head office, then automatically deliver and update the playlists on your TMS.
More Information:
https://uniquex.com/smarttrailering/

Logo: Unique X
About Unique X: Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. Unique X operates in 80 countries globally and specialises in delivering innovative cinema software. To date, more than 200 million GB of data have been transferred, and over 300 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering. Unique X Directory page Unique X Web Site
About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 534 theatres with 5,977 screens globally (332 theatres and 4,522 screens across 41 states domestically; 202 theatres and 1455 screens in 15 countries throughout South and Central America). Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page

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More Unique X News:
Jul 15, 2021 Unique X And Flix Media Sign Deal For Advertising Accord Across Latin America
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Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with world leading cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in;  Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica, Curazao, Guatemala, Honduras, Nicaragua and Panama.

Apr 22, 2021 Unique X and Pathé Netherlands To Deploy Smart Trailering in Dutch Market
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Unique X, leading international cinema software company, is proud to announce the completion of a 3 year agreement with Pathé Netherlands for the deployment of Unique X's pre-show management solution, Smart Trailering; which will be deployed across all screens within Pathé's Dutch estate.

Mar 18, 2021 Unique X & Copine to deploy Advertising Accord in Switzerland
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Unique X, world leading cinema software provider, and Copine GmbH of Zurich, are delighted to announce a 5 year agreement for the provision of the Advertising Accord solution to the Swiss cinema advertising market.

Feb 17, 2021 National CineMedia (NCM) Launches New Upgraded Cinema Advertising Management System With Advertising Accord From Unique X
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National CineMedia (NCM), the largest cinema advertising network in the U.S., has made a new long-term agreement with Unique X, a world leading movie channel software technology company, with the launch of a new upgraded cinema advertising management software solution, Advertising Accord.


Nov 18, 2020 Unique X Launches RosettaBridge TMS Version 5
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Unique X is delighted to announce a major new software version release of RosettaBridge TMS, to maintain its market leading position as the most technologically advanced Theatre Management System worldwide.

Sep 25, 2020 Unique X Launches RosettaLive Online Booking Portal
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Unique X is pleased to announce the go live of the RosettaLive online booking portal. For those cinemas with a RosettaLive streaming device, the portal simplifies the process of booking a streamed event to any connected cinema without the need for additional cinema equipment.

Sep 3, 2020 Unique X Stream BT Sport UEFA Champions League on Rosettalive Big Screen Experience Streaming Service for Vue
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Unique X have quickly followed the launch of RosettaLive by adding support for BT Sport content for major UK circuit, Vue Entertainment. Working closely in collaboration with BT Sport and Vue, Unique X added support for BT Sport’s live content streamed over IP, on Vue’s 4K projection systems. RosettaLive successfully streamed both UEFA Champions League and UEFA Europa League matches to selected Vue sites throughout the UK.

Aug 6, 2020 Unique X Adds Zoom to its Rosettalive Cinema Streaming Service
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Following the launch of Unique X’s FREE RosettaLive streaming device offer to cinemas, Unique X are now excited to announce support for Zoom Video communications, Inc. on RosettaLive.

Jul 16, 2020 Unique X Delivers the Perfect Streaming Solution to a Post-Lockdown World of Cinema
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Unique X brings their passion for the cinema to help drive audiences back into cinema screens for exhibitor customers with their streaming device RosettaLive. Creating the option for alternative content to be shown on the big screen at a flat hourly rate, RosettaLive provides a whole host of new opportunities for cinemas everywhere.
More Cinemark News:

Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
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Strong/MDI Screen Systems, Inc. (“Strong/MDI”), a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screens and optical coating development for cinemas, commercial venues and amusement parks worldwide, announced today the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres (NYSE: CNK), the third largest exhibitor in the United States.

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Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
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Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.

Mar 28, 2019 Cinemark Reaffirms IMAX Commitment By Extending Agreement Terms for All IMAX® Theatres
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Sep 6, 2018 Cinemark Selects Unique X for Deployment of RosettaBridge TMS Product Suite
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Unique X, a global provider of intelligent autonomous solutions and content services, today announced an agreement with Cinemark, one of the world’s largest motion picture exhibitors, to deploy its market-leading digital cinema software solutions.  Beginning in September 2018, three of Unique X’s d-cinema solutions will be rolled out to Cinemark’s 4,566 screens across the United States, including RosettaBridge Theatre Management System (TMS), RosettaNet eTMS network management system and Smart Trailering, the centralized trailer scheduling and delivery system.

May 2, 2018 THX® and Cinemark Announce Certification of Over 200 Cinemark XD Screens in the United States and Latin America
Nov 15, 2017 D-Box Technologies, the Leader in Immersive Motion Seating, Continues its Rapid Global Expansion with the Addition of 16 Screens in Latin America
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
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