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# 1985 GE

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Toronto, Canada—Jan 17, 2007

Worldwide Premier of Guru on Qube Cinema and Christie Digital Systems

India's first film on DCI JPEG 2000
Photo: Qube XP-D Qube XP-D
Qube XP-D Photo: Qube XP-D Digital Cinema Server
For the first time a world premier of an Indian film was in digital format. Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, and Christie, a major provider of visual solutions for entertainment, business and industry, powered the worldwide premier of acclaimed writer-director Mani Ratnam’s latest venture Guru, at the Elgin Winter Garden Theatre in Toronto. The movie, screened on a Christie CP2000-X DLP Cinema® projector and an XP-D Cinema Server from Qube Cinema, was received with great enthusiasm and applause.

Guru is India's first film encoded on DCI specified JPEG2000 format for digital cinema - mastered and screened using Qube Cinema technology. Qube not only meets the demanding DCI international standard for playback but is also the only technology platform in the country that can encode a film in JPEG2000 today. Qube is also the only format independent server that can play JPEG2000, MPEG2, H.264 and VC1 out of the same box as a combination in the same show! This is one of the reasons why Qube Cinema is admired and accepted world over today, from North America to Europe to Asia.

With Guru, Qube initiated digital screening of Indian films in North America. Cinemas in Chicago and Detroit are screening for the first time, an Indian film digitally - adding another feather to Qube Cinema’s and Real Image's cap. Qube Cinema is already powering over 50 screens in North America and is soon poised to reach over 300 screens soon, opening up the huge potential for Indian cinema in this key market.
Qube Cinema Contacts: Eric Bergez
Qube Cinema, Inc.
+1 (818) 392-8155
eric.bergez@qubecinema.com

Qube Cinema, Inc.
4640 Lankershim Blvd Suite 601
N. Hollywood CA 91602
info@qubecinema.com
www.qubecinema.com
About Qube Cinema Inc.: Qube Cinema, Inc. is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology, along with vast experience in the film industry – a unique combination of expertise that has helped in the development of the company's digital cinema technology.

A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of domain expertise in the media and entertainment space as well as long-standing relationships with key technology leaders.

Real Image Media Technologies is a pioneer in the media technology industry in India and has spearheaded two significant film technology transformations in that country – digital non-linear editing with Avid and digital surround sound for cinema with DTS. As well, they currently operate a commercial 400-screen satellite-based digital cinema network in India.

Qube Cinema has installed over 600 digital cinema systems around the globe and is equipped with a dedicated and efficient team as well as world-class technology and software – a combination that will help realize the organization’s vision of being a global leader in digital cinema technology.
Qube Cinema Inc. Directory page Qube Cinema Inc. Web Site
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