Toronto, Canada—Jan 17, 2007
Worldwide Premier of Guru on Qube Cinema and Christie Digital Systems
India's first film on DCI JPEG 2000
For the first time a world premier of an Indian film was in digital format. Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, and Christie, a major provider of visual solutions for entertainment, business and industry, powered the worldwide premier of acclaimed writer-director Mani Ratnam’s latest venture Guru, at the Elgin Winter Garden Theatre in Toronto. The movie, screened on a Christie CP2000-X DLP Cinema® projector and an XP-D Cinema Server from Qube Cinema, was received with great enthusiasm and applause.
Guru is India's first film encoded on DCI specified JPEG2000 format for digital cinema - mastered and screened using Qube Cinema technology. Qube not only meets the demanding DCI international standard for playback but is also the only technology platform in the country that can encode a film in JPEG2000 today. Qube is also the only format independent server that can play JPEG2000, MPEG2, H.264 and VC1 out of the same box as a combination in the same show! This is one of the reasons why Qube Cinema is admired and accepted world over today, from North America to Europe to Asia.
With Guru, Qube initiated digital screening of Indian films in North America. Cinemas in Chicago and Detroit are screening for the first time, an Indian film digitally - adding another feather to Qube Cinema’s and Real Image's cap. Qube Cinema is already powering over 50 screens in North America and is soon poised to reach over 300 screens soon, opening up the huge potential for Indian cinema in this key market.