Start / Menu > Find Press Releases > Full Press Release
Las Vegas—Mar 12, 2007
Dolby Previews Dolby 3D Digital Cinema at ShoWest 2007
Sneak peek of technology to provide exhibitors, filmmakers, and studios a first look at Dolby’s latest digital cinema solution
At ShoWest today, Dolby Laboratories, Inc. (NYSE: DLB) unveiled details of its new Dolby® 3D Digital Cinema technology, designed to provide consumers with an impressive 3D experience.
“Dolby built its reputation on producing innovative cinema presentation technology like Dolby Digital Cinema. Dolby 3D Digital Cinema is an exciting addition to our digital cinema solution,” said Tim Partridge, Senior Vice President and General Manager, Dolby Laboratories. “Although we are in the early stages of testing Dolby 3D, we are very happy with the way it looks to date.”
Dolby 3D provides exhibitors and distributors an efficient and cost-effective 3D solution. The ability to utilize a white screen gives exhibitors a cost advantage, as no special equipment associated with a “silver screen” is required. The ease of shifting from 3D to 2D as well as moving the film between different size auditoriums provides compelling flexibility.
Dolby 3D uses a unique color filter technology that provides a very realistic color reproduction. Dolby 3D also provides extremely sharp images thus delivering a great 3D experience to the audience from every seat in the house.
The Dolby 3D solution uses the white screens installed in most theaters today as well as standard digital cinema projectors, eliminating the need for a dedicated 3D auditorium. The solution simply adds a retractable color filter wheel accessory to the digital projector. Furthermore, the filter wheel automatically moves away from the light path when switching from 3D to 2D digital cinema presentations. Leveraging Dolby Digital Cinema technology, exhibitors easily can transfer movies down to a smaller auditorium later in the movie’s run.
Dolby 3D Digital Cinema works with comfortable and lightweight passive viewing glasses that require no batteries or charging. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. In the future, Dolby expects to offer the option of disposable glasses that the moviegoer can keep as a souvenir.
Unique to the Dolby 3D solution, the technology also simplifies the process of creating and distributing 3D movies. There is no need for extra color correction or other compensation processes in postproduction, as all processing is performed in the server. This innovative approach not only saves time and money, but it simplifies the overall process as the color correction is the same for both 3D and 2D digital cinema presentations.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
More Dolby Press Releases:
Dec 5, 2016
Dolby Cinema Travels to a Galaxy Far, Far Away
Nov 1, 2016
GDC and Dolby Resolve Litigation
Oct 31, 2016
I Am Not Madame Bovary to Arrive in Dolby Cinema with Dolby Vision Imaging and Dolby Atmos Sound
Sep 29, 2016
This Fall’s Hottest Tickets Arrive in Dolby Cinema
Sep 26, 2016
L.O.R.D (Legend of Ravaging Dynasties) to be Released in Dolby Vision Imaging and Dolby Atmos Sound for Dolby Cinema
Aug 17, 2016
Wanda Cinema Line Selects Dolby Digital Cinema Servers for Cinemas in China
Aug 8, 2016
AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Jul 25, 2016
Disney’s Pete’s Dragon and Marvel’s Doctor Strange Among Seven New Disney Releases Announced for Dolby Cinema
Jul 8, 2016
For a Few Bullets Becomes First Chinese Local-Language Title for Dolby Cinema
Jun 29, 2016
Cineplexx Raises the Stakes By Bringing Dolby Cinema to Cineplexx Salzburg Airport
Jun 27, 2016
Dolby Laboratories and Amazon Announce Availability of Dolby Vision High Dynamic Range on Amazon Video
Jun 23, 2016
Dolby Cinema Now Available in Asia Through Wanda Cinema Line
Jun 22, 2016
Cineworld / Cinema City to Bring Dolby Atmos Immersive Soundscapes to Audiences Across Europe
Jun 20, 2016
Dolby to Demonstrate the Evolution of the Cinema Experience at CineEurope 2016
Jun 20, 2016
Dolby Surpasses Major Milestone of 600 Dolby Atmos Screens Installed Or Committed in EMEA
Jun 16, 2016
Dolby Laboratories and Lionsgate Announce Collaboration to Bring Dolby Vision and Dolby Atmos Content to the Home
May 12, 2016
Dolby Atmos Arrives in Cannes Celebrating Film Festivals
May 3, 2016
Television Academy Names Dolby Official Audio Video Technology Sponsor of its Dynamic State-Of-The-Art Theatre in Soon-To-Be-Unveiled New Saban Media Center
Apr 11, 2016
Dolby to Showcase the Complete Story of Innovation in Cinema at CinemaCon 2016
Apr 6, 2016
Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for New Cinema Screens in China in 2016
©Copyright 2003 - 2016
. All rights reserved.