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Las Vegas—Mar 12, 2007

Dolby Previews Dolby 3D Digital Cinema at ShoWest 2007

Sneak peek of technology to provide exhibitors, filmmakers, and studios a first look at Dolby’s latest digital cinema solution

At ShoWest today, Dolby Laboratories, Inc. (NYSE: DLB) unveiled details of its new Dolby® 3D Digital Cinema technology, designed to provide consumers with an impressive 3D experience.

“Dolby built its reputation on producing innovative cinema presentation technology like Dolby Digital Cinema. Dolby 3D Digital Cinema is an exciting addition to our digital cinema solution,” said Tim Partridge, Senior Vice President and General Manager, Dolby Laboratories. “Although we are in the early stages of testing Dolby 3D, we are very happy with the way it looks to date.”

Dolby 3D provides exhibitors and distributors an efficient and cost-effective 3D solution. The ability to utilize a white screen gives exhibitors a cost advantage, as no special equipment associated with a “silver screen” is required. The ease of shifting from 3D to 2D as well as moving the film between different size auditoriums provides compelling flexibility.

Dolby 3D uses a unique color filter technology that provides a very realistic color reproduction. Dolby 3D also provides extremely sharp images thus delivering a great 3D experience to the audience from every seat in the house.

The Dolby 3D solution uses the white screens installed in most theaters today as well as standard digital cinema projectors, eliminating the need for a dedicated 3D auditorium. The solution simply adds a retractable color filter wheel accessory to the digital projector. Furthermore, the filter wheel automatically moves away from the light path when switching from 3D to 2D digital cinema presentations. Leveraging Dolby Digital Cinema technology, exhibitors easily can transfer movies down to a smaller auditorium later in the movie’s run.

Dolby 3D Digital Cinema works with comfortable and lightweight passive viewing glasses that require no batteries or charging. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. In the future, Dolby expects to offer the option of disposable glasses that the moviegoer can keep as a souvenir.

Unique to the Dolby 3D solution, the technology also simplifies the process of creating and distributing 3D movies. There is no need for extra color correction or other compensation processes in postproduction, as all processing is performed in the server. This innovative approach not only saves time and money, but it simplifies the overall process as the color correction is the same for both 3D and 2D digital cinema presentations.

Dolby Contacts:

Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links and Information:

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.: Dolby revolutionizes the science of sight and sound into truly unique experiences. Through innovative research and engineering, we create transformative experiences for billions of people worldwide through a collaborative ecosystem spanning artists, business partners, and consumers. The experiences people have –with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice –revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

For the Cinema Industry, Dolby offers a full range of audio, imaging, accessibility, and content management solutions designed to give audiences the most spectacular, fully immersive cinema experience available to date. We collaborate with exhibitors, dealers, and the industry at large to deliver product solutions that are more innovative, flexible, cost-efficient, and scalable than ever before.

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe.

Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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ShoWest 2007 (Las Vegas)

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	Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide. Dolby Laboratories, Inc. Home Page Local Directory Page Recent News