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develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades
has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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Las Vegas—Mar 12, 2007
Dolby Previews Dolby 3D Digital Cinema at ShoWest 2007
Sneak peek of technology to provide exhibitors, filmmakers, and studios a first look at Dolby’s latest digital cinema solution
t ShoWest today, Dolby Laboratories, Inc. (NYSE: DLB) unveiled details of its new Dolby® 3D Digital Cinema technology, designed to provide consumers with an impressive 3D experience.
“Dolby built its reputation on producing innovative cinema presentation technology like Dolby Digital Cinema. Dolby 3D Digital Cinema is an exciting addition to our digital cinema solution,” said Tim Partridge, Senior Vice President and General Manager, Dolby Laboratories. “Although we are in the early stages of testing Dolby 3D, we are very happy with the way it looks to date.”
Dolby 3D provides exhibitors and distributors an efficient and cost-effective 3D solution. The ability to utilize a white screen gives exhibitors a cost advantage, as no special equipment associated with a “silver screen” is required. The ease of shifting from 3D to 2D as well as moving the film between different size auditoriums provides compelling flexibility.
Dolby 3D uses a unique color filter technology that provides a very realistic color reproduction. Dolby 3D also provides extremely sharp images thus delivering a great 3D experience to the audience from every seat in the house.
The Dolby 3D solution uses the white screens installed in most theaters today as well as standard digital cinema projectors, eliminating the need for a dedicated 3D auditorium. The solution simply adds a retractable color filter wheel accessory to the digital projector. Furthermore, the filter wheel automatically moves away from the light path when switching from 3D to 2D digital cinema presentations. Leveraging Dolby Digital Cinema technology, exhibitors easily can transfer movies down to a smaller auditorium later in the movie’s run.
Dolby 3D Digital Cinema works with comfortable and lightweight passive viewing glasses that require no batteries or charging. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. In the future, Dolby expects to offer the option of disposable glasses that the moviegoer can keep as a souvenir.
Unique to the Dolby 3D solution, the technology also simplifies the process of creating and distributing 3D movies. There is no need for extra color correction or other compensation processes in postproduction, as all processing is performed in the server. This innovative approach not only saves time and money, but it simplifies the overall process as the color correction is the same for both 3D and 2D digital cinema presentations.
Dolby Audio Solutions for Cinema
Dolby Imaging Solutions for Cinema
Dolby Content Management for Cinema
Dolby Accessibility Solutions
About Dolby Laboratories, Inc.:
(NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby
, and Dolby
– revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
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ShoWest 2007 (Las Vegas)
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