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Dolby Previews Dolby 3D Digital Cinema at ShoWest 2007

Sneak peek of technology to provide exhibitors, filmmakers, and studios a first look at Dolby’s latest digital cinema solution

At ShoWest today, Dolby Laboratories, Inc. (NYSE: DLB) unveiled details of its new Dolby® 3D Digital Cinema technology, designed to provide consumers with an impressive 3D experience.

“Dolby built its reputation on producing innovative cinema presentation technology like Dolby Digital Cinema. Dolby 3D Digital Cinema is an exciting addition to our digital cinema solution,” said Tim Partridge, Senior Vice President and General Manager, Dolby Laboratories. “Although we are in the early stages of testing Dolby 3D, we are very happy with the way it looks to date.”

Dolby 3D provides exhibitors and distributors an efficient and cost-effective 3D solution. The ability to utilize a white screen gives exhibitors a cost advantage, as no special equipment associated with a “silver screen” is required. The ease of shifting from 3D to 2D as well as moving the film between different size auditoriums provides compelling flexibility.

Dolby 3D uses a unique color filter technology that provides a very realistic color reproduction. Dolby 3D also provides extremely sharp images thus delivering a great 3D experience to the audience from every seat in the house.

The Dolby 3D solution uses the white screens installed in most theaters today as well as standard digital cinema projectors, eliminating the need for a dedicated 3D auditorium. The solution simply adds a retractable color filter wheel accessory to the digital projector. Furthermore, the filter wheel automatically moves away from the light path when switching from 3D to 2D digital cinema presentations. Leveraging Dolby Digital Cinema technology, exhibitors easily can transfer movies down to a smaller auditorium later in the movie’s run.

Dolby 3D Digital Cinema works with comfortable and lightweight passive viewing glasses that require no batteries or charging. Initially, 3D glasses will be reusable, eliminating the need to reorder glasses and minimizing environmental impact. In the future, Dolby expects to offer the option of disposable glasses that the moviegoer can keep as a souvenir.

Unique to the Dolby 3D solution, the technology also simplifies the process of creating and distributing 3D movies. There is no need for extra color correction or other compensation processes in postproduction, as all processing is performed in the server. This innovative approach not only saves time and money, but it simplifies the overall process as the color correction is the same for both 3D and 2D digital cinema presentations.

Dolby Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Dolby Links

Dolby Cinema

Dolby Atmos

Dolby Audio Solutions for Cinema

Dolby Imaging Solutions for Cinema

Dolby Content Management for Cinema

Dolby Accessibility Solutions

About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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Source:

Dolby Laboratories, Inc. (San Francisco)

Events:

ShoWest 2007 (Las Vegas)

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United States

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More Dolby News:

Oct 3, 2018 Dolby Surpasses Milestone of 4,000 Dolby Atmos Screens Worldwide

Aug 21, 2018 Dolby Laboratories Partners with Wanying Cinema Line to Extend the Spectacular Dolby Cinema Experience in China

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Jun 13, 2018 Dolby and Odeon Cinemas Group, an AMC Entertainment Company, to Bring First Dolby Cinema to the UK

Jun 13, 2018 Dolby Announces European Cinema Market Expansion at CineEurope 2018

May 24, 2018 Dolby Cinema at AMC Opens Its 100th Location

Apr 19, 2018 Dolby and Disney Announce Extended Theatrical Collaboration

Apr 18, 2018 Dolby and Shochiku Multiplex Theaters Bring First Dolby Cinema to Japan

Apr 17, 2018 Dolby Laboratories and Jinyi Partner to Extend Spectacular Dolby Experiences to More Moviegoers in China

Apr 16, 2018 Dolby Adds Enhanced Power Handling to Multichannel Amplifier at CinemaCon 2018

Mar 27, 2018 China Film Giant Screen at China Film Cinema Hangzhou East Station Xizi Site Becomes the 1200th Dolby Atmos Screen in China

Nov 3, 2017 Centerplex Announces Plans to Deploy 10 Dolby Atmos Screens in Brazil

Oct 25, 2017 CGV and Dolby Laboratories Committed to Significantly Expand Dolby Cinema Presence in China

Oct 24, 2017 Cinema West to Open First Complex in North America with Fully Integrated Dolby Technologies

Oct 19, 2017 Dolby and Les Cinémas Gaumont Pathé open France’s first Dolby Cinema at Pathé Massy

Jul 17, 2017 Dolby Celebrates 100th Dolby Cinema Opening

Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia

Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017

Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers

Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events



Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo. Dolby Laboratories, Inc. Home Page Local Directory Page Recent News