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# 1939 Baird

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Santa Clara, Calif.—Jul 30, 2007

NEC Digital Cinema Division Wins the 2007 American Business Award

NEC’s DLP Cinema® Projector, STARUS™ NC2500S, Awarded “Stevie" for “Best New Product or Service”
Photo: NEC  NC2000C NEC NC2000C
NEC NC2000C Photo: NEC  NC2000C 17,000-lumen Digital Cinema Projector
NEC Corporation of America, a premier provider of network, IT and digital cinema solutions, today announced that the its STARUS™ NC2500S digital cinema projector with DLP Cinema® technology from Texas Instruments® was awarded a “Stevie” at the 2007 American Business Awards.

Hailed as “the business world’s own Oscars” (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.

NEC’s digital cinema projector, the STARUS NC2500S was named 2007’s “Best New Product or Service” at the awards ceremony held in June in New York City. Stevies were presented in more than 70 categories, including “Best Overall Company,” “Best Executive,” and “Best Corporate Social Responsibility Program.” More than 2,000 entries from companies of all sizes and in virtually every industry were submitted for consideration.

Kurt Schwenk, general manager, and Peter Nicholas, director of projector sales, Digital Cinema Division of NEC Corporation of America, were presented the award before a packed ballroom. In accepting the Stevie, Kurt said, “We are honored to be recognized for our STARUS digital cinema projector. This is an exciting time for digital cinema, and it is a great accomplishment to have our product recognized by this important organization as an innovative and cutting-edge technology.”

The win marks a significant milestone for NEC’s digital cinema projector. The STARUS NC2500S is the world's brightest DLP Cinema® projector which enables theatres to deliver crystal clear images with precise 2K (2048 x 1080) resolution and high contrast images (>2000:1), ultimately providing the best possible movie-viewing experience for audiences.

The STARUS NC2500S digital cinema projector is also easy to operate, user friendly, and requires minimal maintenance. Managers are able to set memory functions for lens position and lamp output, perform lamp changes from the back of projector, control the projector from an optional touch screen, and utilize a built-in Web server to control the projector from any authorized Web browser.

Many world famous premier theatres have installed NEC’s NC2500S digital projector to deliver unparalleled images, including the Fox Theatre in Atlanta, Clearview Cinemas’ Ziegfeld Theatre in New York City, Mann's Grauman's Chinese Theatre in Hollywood, Mann's Village Theatre in Westwood, Mann’s Criterion Theatre in Santa Monica, Mann’s Bruin Theatre in Westwood, and ArcLight Cinema's Cinerama Dome in Hollywood.

“The Digital Cinema Division in NEC is in an exciting period of growth,” said Kurt Schwenk. “We offer a complete portfolio of digital cinema solutions and in-theatre advertising systems. Winning the “Stevie” award further demonstrates our industry leadership in developing and distributing innovative solutions to revolutionize cinematic experiences.”

NEC STARUS Digital Cinema Solution Utilizing best-of-class technology innovations, NEC Corporation of America’s Digital Cinema Division leverages NEC's world-class expertise in visual display products, infrastructure, and integration services to develop specialized, system-wide solutions for the delivery and management of digital content. By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division is creating all-encompassing, practical digital cinema solutions that meet the requirements of the cinema industry. NEC's STARUS Digital Cinema Solution combines the immaculate imagery of digital cinema projection with NEC's award-winning server technology, offering the most comprehensive digital cinema solution on the market today. NEC designed the STARUS Digital Cinema Solution to deliver simple multiplex and presentation management in addition to seamless integration at a competitive price.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. NEC Corporation Directory page
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