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# 1950 Theatre TV

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RANCHO CORDOVA, Calif. & BURBANK, Calif—Feb 17, 2004

NEC Solutions America Enters Digital Media Market with Industry Veterans, Leading-Edge Technology, Services

Schwenk and Mathias to Lead Media Solutions Division in New Initiative
NEC Solutions (America), Inc. today announced the formation of its Media Solutions Division, and the appointment of Kurt Schwenk as director of media solutions. The newly-formed division is dedicated to the creation and delivery of digital media solutions for advertising, alternative content and feature films in theaters and public spaces. To underscore NEC's commitment to this market, industry veteran Harry Mathias has also joined the Media Solutions Division as director of technology.

Utilizing enterprise computing innovations, the NEC Solutions America/Media Solutions Division leverages the world-class expertise of NEC visual display products, infrastructure, and integration services to develop specialized, turnkey solutions for the delivery and management of digital content.

"We are pleased to have the leadership of two such highly-regarded industry visionaries to the NEC Solutions America team, and we are excited about delivering our digital and electronic media competencies to the market," said Toshimitsu Iwanami, president and chief executive officer of NEC Solutions America. "Kurt and Harry bring to NEC an impressive background in entertainment business, technology and expertise. They represent a major enhancement to NEC and its vision for the future of digital presentations."

By leading the development of NEC Solutions America's integration services for digital cinema, Schwenk will focus on using digital media technology for the advertising and alternative programming displayed prior to feature presentations. He brings over 21 years in the entertainment industry to NEC, having worked for Warner Brothers, The Walt Disney Company, Lucasfilm Ltd., and Dolby Laboratories. His connection to digital cinema extends as far back as the first digital cinema feature film presentation, Star Wars, Episode I, where his division oversaw the digital cinema transfer and playback for Lucasfilm.

"NEC's extensive line of digital media hardware, software and networking initiatives within entertainment media, along with its history as a global technology innovator, represents an attractive opportunity," said Kurt Schwenk, director of Media Solutions Division, NEC Solutions America. "We're already on our way to creating new partnerships and forming strategic alliances that leverage NEC's existing expertise and offer new services and technology support to customers."

Mathias has over 22 years of experience in the television and motion picture industry. He was most recently director of digital cinema, America for BARCO, where he was responsible for guiding the strategic planning, marketing, and technical coordination of the BARCO Digital Cinema projector rollout in the USA. Mathias has held a number of high-profile positions during his career including director of motion picture technology for Schneider Optics, Inc.; senior consultant to the CEO of Panavision; consultant to DreamWorks Animation SKG; president and CEO of Data Engineering; as well as the only American consultant to the European Common Market on the subject of High Definition and Video Production Technology.
The Media Solutions Division will be hosting a launch event in its new Burbank facilities featuring state-of-the-art screening room on February 26, 2004.

NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site About NEC Corporation: NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. NEC Corporation Directory page
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