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Orlando, Fla.—Oct 15, 2007

NEC Adds Wide-Screen Pre-Show Projector to Digital Cinema Line

NEC ADVASuite NP4001’s WXGA Resolution, Higher Brightness Ideal for Pre-Show Advertising
NEC Corporation of America, a premier provider of network, IT and digital cinema solutions, today announced the addition of the ADVASuite™ NP4001 projector at ShowEast in Orlando, Florida. The new ADVASuite NP4001 projector with a WXGA (Wide eXtended Graphics Array) of 1280x768 native resolution and a UXGA (Ultra eXtended Graphics Array) of 1600x1200 is ideal for pre-show theatre advertisements, typically shown on screens that have a 16:9 aspect ratio. With 4500 ANSI lumens, the NP4001 offers the brightest projection of NEC’s ADVASuite projector line for clear images. In addition, the NC1600C, NEC’s STARUS™ Digital Cinema projector for medium-sized screens is now generally available in North America.

“By moving to wide-screen digital projection, theatres can differentiate their pre-show advertisement with dynamic, effective advertising to improve audience attention,” said Kurt Schwenk, general manager, Digital Cinema Division, NEC Corporation of America. “This can translate into better pre-show advertisement sales figures and improve the bottom line.”

Additional NEC NP4001 features include:
· Lamp-saver technologies with heat sensor and reserve power to keep cooling fan running even after disconnected from power;
· Dual lamp, as well as single lamp, operation and selectable settings for multiple light outputs to provide redundancy and extended lamp life;
· Vertical and manual lens shift and five optional bayonet style lenses allowing flexible projector placement;
· Advanced video processing with BrilliantColor™ technology from Texas Instrument to deliver exceptional picture management control for both progressive and interlaced sources, while making images more vibrant, colors more realistic, and blacks richer with detail;
· Complete control of the projector using RS-232/LAN from a control system; and
· Advanced networking technologies and asset management features to give theatres the flexibility to control and monitor projectors through local area networks.

NEC’s premium ADVASuite projectors deliver ultra-bright and vivid images, while offering flexibility, durability and integrated networking capabilities. The ADVASuite NP series of projectors provides an impressive, easy-to-use solution that delivers reliable performance and quality digital images.

The NEC ADVASuite NP4001, as well as the STARUS NC1600 announced in March 2007 at ShoWest, are available now. The ADVASuite NP4001 projector and STARUS NC1600C projector will be displayed at the Strong booth (#700) at ShowEast in Orlando, Fla. on October 15 - 18, 2007.

About Digital Cinema
The Digital Cinema Division of NEC Corporation of America leverages NEC’s world-class expertise in visual display products, IT infrastructure and integration services to develop specialized solutions for the delivery and management of digital content. By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division delivers all-encompassing digital cinema and in-theatre solutions that meet the requirements of the entertainment industry.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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