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# 1938 Baird

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Burbank, CA, USA—Oct 26, 2007

DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality

DTS Digital Cinema is proud to announce that it has encoded the highly anticipated release of the Mexican production La Leyenda de la Nahuala, utilizing its JPEG2000 variable bit rate encoder. The November 1 release date of La Leyenda de la Nahuala in Mexico will mark the first release of a Mexican production which meets the digital cinema specifications set by the major Hollywood studios. The release will be screened in select cinemas on the DTS FilmStore® Digital Cinema Player which meets DCI specification for 2K resolution JPEG2000 content and further marks the debut of the FilmStore in Mexico.

DTS Digital Cinema Director of Business Development, Gerald Hensley says, “This cooperation with the Nahuala team is just one example of how we are assisting the Mexican film industry in the transition toward the new digital world.” Hensley continues, “Our cooperation with the production company, Animex, allows DTS Digital Cinema to showcase all aspects of our digital cinema offering from JPEG2000 encoding through creation of the digital cinema packages (DCPs) and security keys, delivery of drives and KDMs to the theatres through to playout using the DTS FilmStore Digital Cinema Player.”

One of the film’s producers, Jean-Pierre Leleu, says, “Animex is thrilled to make Mexican cinema history by releasing the first digital picture in the country which meets the Hollywood studio specifications for D-Cinema playback. We are fully aware of what this step represents for our patrons -- to see and hear the best digital entertainment technology provided by DTS Digital Cinema. The digital presentation quality of La Leyenda de la Nahuala will no doubt contribute to its success. Our thanks to the DTS Digital Cinema team for helping us fulfill our dream.”

Hensley states, “La Leyenda de la Nahuala is a beautifully made animated film that will delight all the family. The high quality craftsmanship in the production of this feature is equaled by the formidable talent behind the characters’ voices – among the most popular names in Mexican entertainment today.” La Leyenda de la Nahuala releases country-wide on November 1 and will screen in 2K D-Cinema in select cinemas throughout Mexico.
About DTS, Inc.: Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. DTS, Inc. Directory page
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