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Rancho Cordova, CA—Oct 14, 2008

Premiere Cinema Is All Barco in Alabama

President and CEO of PREMIERE Cinema Gary Moore proudly states, “As far as I know, this is the first theatre that does not have a mezzanine and, since we’re all digital and there’s not a film projector in sight, we don’t need one!” 

PREMIERE bought a cinema structure that was underway when another company backed out.  The beginnings of a mezzanine were in place, but they didn’t finish off the second story.  PREMIERE analyzed what was needed to prevent noise and vibration in the auditoriums, so they suspended a platform to hold each projector about ten feet above the floor at the top row of each stadium. 

“We invested in a lot of cabling to hook up the power supplies to a central “command center” on the main floor.  We thought the public would like to see the inner workings of a digital complex, so we illuminated the single room with black light and positioned windows so moviegoers could look in as they passed by. The technology itself has become quite a draw for customers”, says Moore.

Todd Hoddick, VP of Digital Cinema for Barco, has been very close to Premiere’s full scale deployment: “Premiere has had our digital projectors in one of their Florida theatres for more than a year and has become very interested in pushing the envelope to design cinemas that capitalize on the benefits of digital. Their Tannehill multiplex is the first of many that Premiere plan to inaugurate with Barco and they promise that their Eastern Shore complex that opens next month will represent another, more advanced digital prototype. We commend Gary Moore and his team for their innovations and are very enthusiastic to continue supporting them.”

The all-new multiplex features several sizes of Barco projectors, depending upon the dimensions of the screen in each auditorium.  In addition, four of the fourteen theatres are 3D capable. “We went into digital cinema last year with Barco in our Orlando location and have had nothing but happiness from our management staff and our operators. Premiere is heavy into marketing the new technology and the digital shift has been warmly embraced by our patrons,” says Moore.

PREMIERE Cinema, based in Texas, plans to open another 14-plex in Alabama next month.  It will be all digital, all Barco, and without a mezzanine as well.

"We have been very satisfied with the Barco products and service and intend to stay with Barco as we move forward digitizing our theatres,” says Moore. 

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Premiere Cinema Corp.: Premiere is listed among the Top 20 largest theatre circuits in the U.S., and is one of the largest independently-owned circuits in North America.  Based in Big Spring, Texas, Premiere designs, constructs, equips and operates first-class stadium multiplex cinemas across Texas, New Mexico, Alabama and Florida.  Being privately-held and capitalized enables Premiere to continually invest in new technologies and amenities for its guests to optimize the movie-going experience at every level.  Premiere is one of a handful of circuits to have completed the conversion of all of its stadium auditoriums to 100% digital cinema. Premiere gained global notoriety for building the world's first mezzanine-less cinemas with 100% digital projection technology built as features directly into its architecture.  Currently Premiere is under construction of three new locations and its in-house general-contracting division, PDC is developing new state-of-the-art expanded-amenity facilities for malls and developers in several parts of the country. Premiere Cinema Corp. Directory page
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