Rancho Cordova, CA—Oct 14, 2008
Premiere Cinema Is All Barco in Alabama
President and CEO of PREMIERE Cinema Gary Moore proudly states, “As far as I know, this is the first theatre that does not have a mezzanine and, since we’re all digital and there’s not a film projector in sight, we don’t need one!”
PREMIERE bought a cinema structure that was underway when another company backed out. The beginnings of a mezzanine were in place, but they didn’t finish off the second story. PREMIERE analyzed what was needed to prevent noise and vibration in the auditoriums, so they suspended a platform to hold each projector about ten feet above the floor at the top row of each stadium.
“We invested in a lot of cabling to hook up the power supplies to a central “command center” on the main floor. We thought the public would like to see the inner workings of a digital complex, so we illuminated the single room with black light and positioned windows so moviegoers could look in as they passed by. The technology itself has become quite a draw for customers”, says Moore.
Todd Hoddick, VP of Digital Cinema for Barco, has been very close to Premiere’s full scale deployment: “Premiere has had our digital projectors in one of their Florida theatres for more than a year and has become very interested in pushing the envelope to design cinemas that capitalize on the benefits of digital. Their Tannehill multiplex is the first of many that Premiere plan to inaugurate with Barco and they promise that their Eastern Shore complex that opens next month will represent another, more advanced digital prototype. We commend Gary Moore and his team for their innovations and are very enthusiastic to continue supporting them.”
The all-new multiplex features several sizes of Barco projectors, depending upon the dimensions of the screen in each auditorium. In addition, four of the fourteen theatres are 3D capable. “We went into digital cinema last year with Barco in our Orlando location and have had nothing but happiness from our management staff and our operators. Premiere is heavy into marketing the new technology and the digital shift has been warmly embraced by our patrons,” says Moore.
PREMIERE Cinema, based in Texas, plans to open another 14-plex in Alabama next month. It will be all digital, all Barco, and without a mezzanine as well.
"We have been very satisfied with the Barco products and service and intend to stay with Barco as we move forward digitizing our theatres,” says Moore.