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# 1938 Baird

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Kortrijk—Dec 12, 2008

Barco digital projection exclusive choice for Premiere Cinema Corp.

Following closely on the signing of the Phase II Supply Agreement for Digital Cinema systems with Cinedigm (formerly AccessIT), Premiere Cinema Corp. exclusively selects Barco for its digital projectors and complete systems integration solution.

Digital Cinema pioneer Barco announced today the signing of an agreement with Premiere Cinema Corp. to be their sole provider of digital cinema projectors and full systems integration for the digital conversion of their circuit. The deployment includes the complete Barco family of projectors on the .98” platform (DP-1200, DP-1500 and DP-2000 digital cinema projectors) in both 2D and 3D configurations with screen servers from both Doremi and GDC.

Texas-based Premiere Cinema Corp is expanding digital cinema’s reach throughout the southeast, as they add 137 projectors to their digital deployment which currently has 42 Barco-enabled digital screens in three theatre locations.

Premiere currently operates 169 screens in Florida, Alabama and Texas, and in conjunction with Cinedigm’s technology and platforms, is scheduled to complete this phase of their deployment in the first half of 2009. Premiere will be installing many of the systems in their unique non-mezzanine theatres. In these innovative installations, Barco projectors are mounted on small pedestals above the last row of stadium seats, a configuration made possible by the projectors’ light weight and compact footprint.

As an innovator and early adopter of digital cinema technology, Premiere CEO Gary Moore extolled the virtues of his cinema conversions with Barco. “Our inauguration into the digital era occurred in the spring of 2007, with seven Barco DP-100 projectors at our theatre in Orlando’s Fashion Square Mall,” said Moore. “Our management staff and operators have had nothing but praise for the Barco systems, and have been clamoring for us to complete their theatre complexes immediately.”

Full conversion in conjunction with Barco and Cinedigm is beginning immediately. “We’re very satisfied with Barco’s digital projectors and service, and look forward to completing our circuit,” explained Moore.

“The entire Barco organization is pleased with every aspect of deploying a complete circuit for Premiere, a company with exceedingly high standards and creative ideas,” said Terri Westhafer, Director of Business Development for Barco’s digital cinema business. “The quality and dedication of each theatre’s management and technical staff within the Premiere family is exceptional. We have entered into a valued partnership with Gary Moore and his team, and look forward to supporting them as they continue their digital expedition.”

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Premiere Cinema Corp.: Premiere is listed among the Top 20 largest theatre circuits in the U.S., and is one of the largest independently-owned circuits in North America.  Based in Big Spring, Texas, Premiere designs, constructs, equips and operates first-class stadium multiplex cinemas across Texas, New Mexico, Alabama and Florida.  Being privately-held and capitalized enables Premiere to continually invest in new technologies and amenities for its guests to optimize the movie-going experience at every level.  Premiere is one of a handful of circuits to have completed the conversion of all of its stadium auditoriums to 100% digital cinema. Premiere gained global notoriety for building the world's first mezzanine-less cinemas with 100% digital projection technology built as features directly into its architecture.  Currently Premiere is under construction of three new locations and its in-house general-contracting division, PDC is developing new state-of-the-art expanded-amenity facilities for malls and developers in several parts of the country. Premiere Cinema Corp. Directory page

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