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Sacramento, CA—Oct 23, 2009

Barco and Cine Colombia S.A. Expand Digital Cinema's Reach in Latin America

Cine Colombia S.A., Colombia's largest exhibitor, and Barco, Latin America's largest digital cinema distributor, expand their solid partnership with an agreement that includes Barco DP-1500 projectors and ACS-2048 multi-format switchers.

Barco, a global leader in digital cinema technology, today announced an agreement with Cine Colombia S.A. to supply 20 Barco DP-1500 digital projection systems to multiple theatre sites throughout Colombia. Each projector will be 2D/3D capable, and each will be configured with Barco's ACS-2048 “alternate content” switcher. 

As a progressive exhibitor with over 200 screens in operation across Colombia, Cine Colombia is not new to the digital cinema domain — nor are they new to Barco. Throughout the remainder of 2009, the first new Barco deployments will be placed in Cine Colombia sites in the major population centers of Bogota, Cali and Medellin. Starting in 2010, Cine Colombia will deploy additional Barco projection systems in the country's secondary markets of Cartagena, Barranquilla, Pereira, Armenia and Manizales. 

The digital cinema package selected by Cine Colombia is ideal for the market. The DP-1500 is purpose-built for screens up to 15m (49') wide, and offers Barco quality and reliability in an affordable and compact package. The ACS-2048 is the perfect peripheral for all Barco digital cinema installations. This eight input “universal” switcher enables exhibitors to scale both analog and digital inputs up to the full digital cinema format. In this way, Cine Colombia can expand each theatre's revenue stream, as a versatile presentation facility for events, businesses, meetings and more. 

“Our mandate is quality and excellence, and Barco provides exactly what we are looking for,” said Munir Falah, President and CEO of Cine Colombia. “Because of their product performance, reliability and value, we're advancing our partnership with Barco. We have worked with other manufacturers, and we choose carefully. Barco's reputation of excellence is well-earned.” 

Cine Colombia's notable expansion comes just as ShowEast commences in Orlando, Florida. Because ShowEast draws a large contingent of exhibitors from all across Latin America, a significant portion of the exhibition's programming is specifically modeled for the attendees from South America, Central America, Mexico and the Caribbean. 

“We're honored to again be working closely with Colombia's largest exhibitor, and helping them expand the magic of digital cinema throughout the world's third largest Spanish-speaking country,” said Scott Freidberg, Barco's Vice President of Sales for Digital Cinema, NA. “Cine Colombia has truly recognized both the success and the investments that Barco has created in Latin America, and by their actions, it's evident that they choose only the finest partners. Their theatres are in the best locations, the equipment is superb, their staff is excellent, and each theatre provides customers with an unsurpassed environment in which to watch a movie.”

Barco Contacts:

Stephanie Vlegels

Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Tyler West Tyler West
Corporate Marketing Director, North America
Barco nv
Telephone +1 678-512-6107

Vickie Yueh Vickie Yueh
Press and PR contact APAC and GRC
Barco nv
Telephone +886 2 8771 0228

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cine Colombia S.A.: CINE COLOMBIA was founded in 1927 in Colombia. Since then, it has evolved into one of the largest and most important motion picture distribution and exhibition companies in Latin America. Cine Colombia represents Twentieth Century Fox, Warner Bros. and most Latin American consortiums in the country, with a 46% market share, and is the only film distributor that is also a leading exhibitor. With over 40 theaters and 260 movie screens and over 100 additional screens in development, the company today stands as the largest movie circuit in Colombia and serves over 20 million guests annually in 12 cities around the country. Cine Colombia S.A. Directory page
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