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# 1933 Sanabria

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Sacramento, CA—Oct 23, 2009

Barco and Cine Colombia S.A. Expand Digital Cinema's Reach in Latin America

Cine Colombia S.A., Colombia's largest exhibitor, and Barco, Latin America's largest digital cinema distributor, expand their solid partnership with an agreement that includes Barco DP-1500 projectors and ACS-2048 multi-format switchers.

Barco, a global leader in digital cinema technology, today announced an agreement with Cine Colombia S.A. to supply 20 Barco DP-1500 digital projection systems to multiple theatre sites throughout Colombia. Each projector will be 2D/3D capable, and each will be configured with Barco's ACS-2048 “alternate content” switcher. 

As a progressive exhibitor with over 200 screens in operation across Colombia, Cine Colombia is not new to the digital cinema domain — nor are they new to Barco. Throughout the remainder of 2009, the first new Barco deployments will be placed in Cine Colombia sites in the major population centers of Bogota, Cali and Medellin. Starting in 2010, Cine Colombia will deploy additional Barco projection systems in the country's secondary markets of Cartagena, Barranquilla, Pereira, Armenia and Manizales. 

The digital cinema package selected by Cine Colombia is ideal for the market. The DP-1500 is purpose-built for screens up to 15m (49') wide, and offers Barco quality and reliability in an affordable and compact package. The ACS-2048 is the perfect peripheral for all Barco digital cinema installations. This eight input “universal” switcher enables exhibitors to scale both analog and digital inputs up to the full digital cinema format. In this way, Cine Colombia can expand each theatre's revenue stream, as a versatile presentation facility for events, businesses, meetings and more. 

“Our mandate is quality and excellence, and Barco provides exactly what we are looking for,” said Munir Falah, President and CEO of Cine Colombia. “Because of their product performance, reliability and value, we're advancing our partnership with Barco. We have worked with other manufacturers, and we choose carefully. Barco's reputation of excellence is well-earned.” 

Cine Colombia's notable expansion comes just as ShowEast commences in Orlando, Florida. Because ShowEast draws a large contingent of exhibitors from all across Latin America, a significant portion of the exhibition's programming is specifically modeled for the attendees from South America, Central America, Mexico and the Caribbean. 

“We're honored to again be working closely with Colombia's largest exhibitor, and helping them expand the magic of digital cinema throughout the world's third largest Spanish-speaking country,” said Scott Freidberg, Barco's Vice President of Sales for Digital Cinema, NA. “Cine Colombia has truly recognized both the success and the investments that Barco has created in Latin America, and by their actions, it's evident that they choose only the finest partners. Their theatres are in the best locations, the equipment is superb, their staff is excellent, and each theatre provides customers with an unsurpassed environment in which to watch a movie.”

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Cine Colombia S.A.: Cine Colombia is a business exhibition and film distribution in Colombia based in Bogotá . It is a Colombian private capital company mostly belonging to the Santo Domingo Group .  It was founded in 1927 with the association of twenty entrepreneurs of the city of Medellín that gathered the necessary capital to open the first silent movie theater of the country. Then, the company already constituted went through several hands until reaching its current owners. As of March 2016 Cine Colombia has a presence in 12 Colombian cities and has 42 multiplexes, 280 screens and 54,321 chairs. Cine Colombia S.A. Directory page

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