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# 1999 Hughes JVC

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Rancho Cordova, Calif., USA—Apr 12, 2013

Cine Colombia Expands with Barco Digital Cinema Projectors and Auro 11.1 Immersive Sound

Colombia’s largest entertainment company to double number of Barco projectors in its cinemas this year
Barco, a global leader in digital cinema technology, is growing its relationship with Cine Colombia, deploying another phase of DLP Cinema® projectors bringing the total to 150 Barco projectors across the exhibitor’s circuit. Raising the entertainment bar in both its flagship locations in Bogotá and Bucaramanga, Cine Colombia is installing Auro 11.1 by Barco to enhance the immersive quality of premium movie showings.

“We have always been committed to technological development, which is obvious, because our goal is to be one step ahead of our competitors,” said Munir Falah, President of Cine Colombia. “We also understand that technology can make or break our customers’ movie experiences. That’s why we’ve been working with Barco for four years – we don’t want to settle for less than the best.”

A growing commitment to movie exhibition quality
Cine Colombia has rapidly grown its investment in Barco’s digital cinema technology, increasing the number of projectors from a single in 2007 to 150 projectors by the end of 2013. “We were the first Colombian movie company to use a digital cinema projector,” comments Falah.

Over the years, Cine Colombia has purchased a wide variety of Barco projectors, reflecting its desire to create the perfect match for every cinema screen, reaping both the aesthetic and economic benefits of this approach. The DP2K-15C and DP2K-23B projectors are ideal for screens up to 49 and 75 ft., respectively. The DP4K-32B, designed for the biggest screens (up to 105 ft.), is the brightest digital projector in its class, thanks to its highly efficient optical design and patented DMD cooling system.

Immersive sound enriches the moviegoing experience
Cine Colombia equipped both its “Mega Sala Cineco” theaters in Titan Plaza in Bogota – one of the biggest shopping malls in the country – and in Cacique Mall in Bucaramanga – one of the newest in the country – with Auro 11.1 by Barco. Designed along three spatial axes (width, depth and height), rather than the two axes found in traditional surround sound, the Auro 11.1 sound format provides an immersive cinema audio experience with lifelike sound coming from all directions.

Dedicated to local service and support
“The serviceability and ease-of-use of the projectors are remarkable, which our operators really appreciate,” confirmed Alexandra Villamizar, Projection and Sound Manager at Cine Colombia. “Because of Barco’s excellent training, we now understand the equipment in depth so we can quickly fix any issues ourselves. But when we need assistance from Barco, they quickly respond and always exceed our expectations.”

Barco provides dedicated, local support teams to service equipment in the region, and quickly supplies parts from eight parts depots located in Latin America.

“We are very pleased to grow our relationship with Cine Colombia who shares our passion for cinema excellence,” comments Ney Corsino, Vice President for Barco Latin America. “They represent a great success story in the region, and we wholeheartedly support their desire to deliver magical movie experiences of the highest quality.”

About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page About Cine Colombia S.A.: Cine Colombia is a business exhibition and film distribution in Colombia based in Bogotá . It is a Colombian private capital company mostly belonging to the Santo Domingo Group .  It was founded in 1927 with the association of twenty entrepreneurs of the city of Medellín that gathered the necessary capital to open the first silent movie theater of the country. Then, the company already constituted went through several hands until reaching its current owners. As of March 2016 Cine Colombia has a presence in 12 Colombian cities and has 42 multiplexes, 280 screens and 54,321 chairs. Cine Colombia S.A. Directory page

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