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London—Aug 11, 2010
Arts Alliance Media and Yelmo Cines Strike Deal for Spain’s First Large Scale Digital Cinema Deployment
is the largest digital cinema deal to date in Spain, Arts Alliance Media (AAM)
and Yelmo Cines have reached an agreement to digitise Yelmo’s 31-strong chain
of cinemas, in a move which is set to dramatically increase the number of
digital and 3D screens in the country. The arrangement includes all the
financing to procure the equipment, allowing the rollout to begin immediately.
Yelmo, Spain’s leading local exhibitor,
will install digital systems in 370 screens under this deal. In Phase One of
the rollout, at least half of Yelmo’s screens at each location will be
converted to digital, with the remainder to be installed over the following
months. Today’s announcement follows the deals struck between AAM and Yelmo
over the past two years under which several screens have already been
installed. AAM has recently announced the opening of an office in Barcelona to represent AAM’s
business in the Spanish and Portuguese markets.
The installation and maintenance will
be carried out by AAM in conjunction with local Spanish integrator Grupo Kelonik.
All screens will be 3D capable and will receive AAM’s Theatre Management System
software and library management server. Sites will also be equipped with satellite
receivers in cooperation with AAM’s partner Arqiva for the receipt of digital
prints and live events.
The rollout will be achieved with
financing provided by AAM through a €50m investment from funds advised by
Sankaty Advisors, LLC, the credit affiliate of Bain Capital, LLC, for digital
cinema conversion, announced earlier this year. The deployment with Yelmo in
Spain is AAM’s seventh announced territory following deals in the UK (Cineworld
and Reel), France (CGR), Italy (The Space), Holland (ABC), Denmark (Denmark
Digital) and in Norway via its JV Nordic Digital Alliance.
Fernando Evole, CEO of Yelmo Cines, said “The results we have had from digital
cinema over the last 2 years, particularly in terms of bringing 3D to customers
and also in the opportunities brought to us from alternative content, have
convinced us to digitise our entire circuit. Our experience with Arts Alliance
Media has also proven to us that they are the right long term partner.”
Howard Kiedaisch, CEO of Arts
Alliance Media, commented, “Yelmo has been a leader in digital not only in
Spain, but also in Europe and has always provided the best experience to their
customers. We have enjoyed a great working
relationship with Fernando and his team, and are thrilled to be selected to
work with them going forward.”
Spain currently has around 300
digital screens, approximately 80% of which are 3D-ready.
Arts Alliance Media Contacts:
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers. Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI. AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction.
Arts Alliance Media Directory page
Arts Alliance Media Web Site
About Yelmo Cineplex:
Yelmo Cines is one of the Leading Exhibition Companies in Spain, operating 370 screens in 31 sites. With more than 12 million patrons every year, Yelmo Cines is recognised for the quality of the Theatre Multiplexes, offering Stadium Style Seating Auditoriums, Digital Surround Sound Systems, Comfortable and Wide Seating, Spectacular foyers with Attractive Concession Stands, and multiple first class services like Print at Home Advance Selling Systems or CinExpress (Tickets and Popcorn in a non-queue VIP Service). Yelmo Cines Innovation within the Exhibition Industry, its enhanced Customer Service, and the development of Alternative Content Programs, among others has served to be recognised as “International Exhibitor of the Year 2006” at the CinemaExpo International Congress held in Amsterdam.
Yelmo Cineplex Directory page
More Arts Alliance Media Press Releases:
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Aug 11, 2016
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Aug 2, 2016
Jinyi GuangMei Selects AAM Software to Deliver First-Class Cinema Experiences Across China
May 17, 2016
Regal Entertainment Group selects AAM’s Theatre Management Software
Mar 21, 2016
AAM Brings New Digital Innovation to Exhibitors with Launch of the Thunderstorm Online Marketplace
Mar 15, 2016
Arts Alliance Media Solidifies North American Presence with Appointment of Two New Sales Managers
Sep 23, 2015
Arts Alliance Media Partners with San Sebastian International Film Festival for a Second Year
Aug 12, 2015
Fast-Growing Chinese Exhibitor Jackie Chan Cinema Selects Arts Alliance Media Software to Manage Cinema Operations
Jun 23, 2015
Dutch Exhibitor JT Cinema Centralises Operations with Arts Alliance Media’s Producer Software
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