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London—Aug 11, 2010

Arts Alliance Media and Yelmo Cines Strike Deal for Spain’s First Large Scale Digital Cinema Deployment

In what is the largest digital cinema deal to date in Spain, Arts Alliance Media (AAM) and Yelmo Cines have reached an agreement to digitise Yelmo’s 31-strong chain of cinemas, in a move which is set to dramatically increase the number of digital and 3D screens in the country. The arrangement includes all the financing to procure the equipment, allowing the rollout to begin immediately.
 
Yelmo, Spain’s leading local exhibitor, will install digital systems in 370 screens under this deal. In Phase One of the rollout, at least half of Yelmo’s screens at each location will be converted to digital, with the remainder to be installed over the following months. Today’s announcement follows the deals struck between AAM and Yelmo over the past two years under which several screens have already been installed. AAM has recently announced the opening of an office in Barcelona to represent AAM’s business in the Spanish and Portuguese markets.
 
The installation and maintenance will be carried out by AAM in conjunction with local Spanish integrator Grupo Kelonik. All screens will be 3D capable and will receive AAM’s Theatre Management System software and library management server. Sites will also be equipped with satellite receivers in cooperation with AAM’s partner Arqiva for the receipt of digital prints and live events.
 
The rollout will be achieved with financing provided by AAM through a €50m investment from funds advised by Sankaty Advisors, LLC, the credit affiliate of Bain Capital, LLC, for digital cinema conversion, announced earlier this year. The deployment with Yelmo in Spain is AAM’s seventh announced territory following deals in the UK (Cineworld and Reel), France (CGR), Italy (The Space), Holland (ABC), Denmark (Denmark Digital) and in Norway via its JV Nordic Digital Alliance.
 
Fernando Evole, CEO of Yelmo Cines, said “The results we have had from digital cinema over the last 2 years, particularly in terms of bringing 3D to customers and also in the opportunities brought to us from alternative content, have convinced us to digitise our entire circuit. Our experience with Arts Alliance Media has also proven to us that they are the right long term partner.”
 
Howard Kiedaisch, CEO of Arts Alliance Media, commented, “Yelmo has been a leader in digital not only in Spain, but also in Europe and has always provided the best experience to their customers.  We have enjoyed a great working relationship with Fernando and his team, and are thrilled to be selected to work with them going forward.”
 
Spain currently has around 300 digital screens, approximately 80% of which are 3D-ready.
Arts Alliance Media Contacts:
Media: 
Alessandra Skarlatos 
alessandra.skarlatos@artsalliancemedia.com 
 +44 (0)20 7751 7543 
Arts Alliance Media Links
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site About Yelmo Cineplex: Yelmo Cines is one of the Leading Exhibition Companies in Spain, operating 370 screens in 31 sites.  With more than 12 million patrons every year, Yelmo Cines is recognised for the quality of the Theatre Multiplexes, offering Stadium Style Seating Auditoriums, Digital Surround Sound Systems, Comfortable and Wide Seating, Spectacular foyers with Attractive Concession Stands, and multiple first class services like Print at Home Advance Selling Systems or CinExpress (Tickets and Popcorn in a non-queue VIP Service).  Yelmo Cines Innovation within the Exhibition Industry, its enhanced Customer Service, and the development of Alternative Content Programs, among others has served to be recognised as “International Exhibitor of the Year 2006” at the CinemaExpo International Congress held in Amsterdam. Yelmo Cineplex Directory page

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