Start/Menu > Find News >
Refresh this page
London—Aug 11, 2010
Arts Alliance Media and Yelmo Cines Strike Deal for Spain’s First Large Scale Digital Cinema Deployment
In what
is the largest digital cinema deal to date in Spain, Arts Alliance Media (AAM)
and Yelmo Cines have reached an agreement to digitise Yelmo’s 31-strong chain
of cinemas, in a move which is set to dramatically increase the number of
digital and 3D screens in the country. The arrangement includes all the
financing to procure the equipment, allowing the rollout to begin immediately.
Yelmo, Spain’s leading local exhibitor,
will install digital systems in 370 screens under this deal. In Phase One of
the rollout, at least half of Yelmo’s screens at each location will be
converted to digital, with the remainder to be installed over the following
months. Today’s announcement follows the deals struck between AAM and Yelmo
over the past two years under which several screens have already been
installed. AAM has recently announced the opening of an office in Barcelona to represent AAM’s
business in the Spanish and Portuguese markets.
The installation and maintenance will
be carried out by AAM in conjunction with local Spanish integrator Grupo Kelonik.
All screens will be 3D capable and will receive AAM’s Theatre Management System
software and library management server. Sites will also be equipped with satellite
receivers in cooperation with AAM’s partner Arqiva for the receipt of digital
prints and live events.
The rollout will be achieved with
financing provided by AAM through a €50m investment from funds advised by
Sankaty Advisors, LLC, the credit affiliate of Bain Capital, LLC, for digital
cinema conversion, announced earlier this year. The deployment with Yelmo in
Spain is AAM’s seventh announced territory following deals in the UK (Cineworld
and Reel), France (CGR), Italy (The Space), Holland (ABC), Denmark (Denmark
Digital) and in Norway via its JV Nordic Digital Alliance.
Fernando Evole, CEO of Yelmo Cines, said “The results we have had from digital
cinema over the last 2 years, particularly in terms of bringing 3D to customers
and also in the opportunities brought to us from alternative content, have
convinced us to digitise our entire circuit. Our experience with Arts Alliance
Media has also proven to us that they are the right long term partner.”
Howard Kiedaisch, CEO of Arts
Alliance Media, commented, “Yelmo has been a leader in digital not only in
Spain, but also in Europe and has always provided the best experience to their
customers. We have enjoyed a great working
relationship with Fernando and his team, and are thrilled to be selected to
work with them going forward.”
Spain currently has around 300
digital screens, approximately 80% of which are 3D-ready.
Arts Alliance Media Links
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers. Our software touches over 40,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. AAM’s latest offering is Thunderstorm- a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction.
Arts Alliance Media Directory page
Arts Alliance Media Web Site
About Yelmo Cineplex:
Yelmo Cines is one of the Leading Exhibition Companies in Spain, operating 370 screens in 31 sites. With more than 12 million patrons every year, Yelmo Cines is recognised for the quality of the Theatre Multiplexes, offering Stadium Style Seating Auditoriums, Digital Surround Sound Systems, Comfortable and Wide Seating, Spectacular foyers with Attractive Concession Stands, and multiple first class services like Print at Home Advance Selling Systems or CinExpress (Tickets and Popcorn in a non-queue VIP Service). Yelmo Cines Innovation within the Exhibition Industry, its enhanced Customer Service, and the development of Alternative Content Programs, among others has served to be recognised as “International Exhibitor of the Year 2006” at the CinemaExpo International Congress held in Amsterdam.
Yelmo Cineplex Directory page
Share this page:
More Arts Alliance Media News:
Jan 24, 2019
AAM Provides Sundance Film Festival with Content Management and Scheduling Software Solution for Third Year
Dec 3, 2018
AAM Headquarters Relocates to State-Of-The-Art Office in New West London Media Village
Sep 21, 2018
Shin Kong Cinemas, A Member of Taiwan’s Top Retail Group, Selects AAM Software to Achieve Their Goals of Rapid Growth
Jul 16, 2018
AAM Launches Industry’s First Fully Automated Theatrical KDM Management Solution with Deluxe Technicolor
Apr 18, 2018
Arts Alliance Media Open Operations in China
Apr 16, 2018
Cinepolis Selects AAM Software Solutions to Manage Content and Centralise Operations Across India
Jan 23, 2018
Sundance Institute Extends Software Agreement with Arts Alliance Media
Dec 20, 2017
Jackie Chan Cinemas Automates and Centralises with Arts Alliance Media to Continue Expanding
Nov 6, 2017
Arts Alliance Media Acquired By Cinema Technology Solutions Company, Luxin-Rio
Oct 10, 2017
World’s Largest Exhibitor, AMC Theatres® , Selects Arts Alliance Media for TMS Refresh
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
