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Santa Monica, CA—Oct 29, 2001
Digital Cinema Manufacturers Demonstrate Server Interoperability, Announce Interoperability Initiative
Avica Technology Corporation, EVS,
and the Grass Valley Group today announced that they have achieved compatibility
for the playback of MPEG2 encoded content on their respective systems. In
related news, the companies also announced the formation of the MPEG
Interoperability Initiative, which is chartered to facilitate interoperability
between multiple manufacturers.
The results of the Interoperability engineering effort were verified at the
Hollywood Digital Cinema Lab in a technology demonstration that marks
substantial progress made toward deployment of interoperable Digital Cinema
playback systems. Each manufacturer provided encoded content to the others and
tests were conducted to verify that regardless of the source, content could be
loaded, recognized and played back on all three systems.
"By joining forces in this Interoperability Initiative, Avica, EVS and the Grass
Valley Group have demonstrated a willingness, as competitors to work on
facilitating the success of Digital Cinema," says Don Bird, Vice President of
Sales and Marketing for Avica Technology.
"The international makeup of the Interoperability Initiative guarantees a
commitment not only to compatibility in the U.S. market, but worldwide," says
Bernard Collard, Marketing and Sales Manager EVS Digital Cinema.
"We felt that interoperability, providing options for customers, was one of the
keys to a successful Digital Cinema rollout for manufacturers and customers
alike," says Beth Bonness, Director of Digital Cinema for the Grass Valley
While features and methodologies vary among the Interop members, common ground
was established and demonstrated for the studio and industry representatives who
"Today's demonstration of multiple manufacturer compatibility was a significant
step in the development of Digital Cinema," says Rick McCallum, Producer of Star
Wars Episode I and Episode II, Lucasfilm.
"If we are going to get Digital Cinema out, this is the type of initiative that
has to happen," says Shannon McIntosh, Senior Vice President Broadcast and Video
Production and Post Production, Miramax Films.
"The future adoption of Digital Cinema requires that the same movie can be
played on many systems, just like 35mm film," says Jerry Pierce, Senior Vice
President, Technologies for Universal Pictures. "The demonstration today and
formation of the Interoperability Initiative is an important move toward
achieving this goal."
"Even more encouraging is the recognition that the hardware platforms of the
three companies will accommodate the ongoing development of international
Digital Cinema standards," says Dave Schnuelle, Director of Technology for THX.
About Avica Technology Corporation :
Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit http://www.avicatech.com.
Avica Technology Corporation Directory page
About EVS Broadcast Equipment sa:
EVS Broadcast Equipment designs media servers, with the associated control software and production networks, for the international television and motion picture communities.
EVS Broadcast Equipment sa Directory page
About Grass Valley Group:
Grass Valley™ brand products are part of the Digital Media Solutions strategic business unit of Thomson.
Grass Valley Group Directory page
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