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Milano—Dec 11, 2013

Cinemeccanica Introduces “Immersive Cinema”: Laser Driven Projection and Multidimensional Sound in A Unique Auditorium

Cinemeccanica is glad to announce the cooperation with IMG Cinemas Multiplex, to introduce the most extraordinary and innovative urban center of Italy. The Multiplex, besides  modern and futuristic design, will be endowed of the most advanced digital technologies for film screening and sound reproduction, it will become the first cinema in the world where people, seeing a movie, will make a unique emotional experience never made before.

Cinemeccanica, worldwide leading company for consulting and realization of cinemas, will provide equipment to realize the first Immersive Cinema in Italy. “Immersive Cinema” identifies a type of cinema of next generation  in which the spectator is totally surrounded and caught by images and sounds and receives sight and sound incitements in a completely new modality different from usual cinemas.
 
Cinecloud™ Lux, the laser driven projector, allows to get such a brightness and screen range of colors never seen before, making images more vivid and clear, with also the possibility to see 3D films with a higher quality than any other cinema.
 
Dolby® Atmos™, the innovative audio system and the speakers hanging on ceiling and on walls allow you to listen to the film as if you were in the scene, with sounds and voices that move from one part to the other of the cinema, from the top to the bottom, to recreate the multidimensional sound experience that director lives in making the movie.
 
Pier Carlo Ottoni, Sales & Marketing Director of Cinemeccanica says: “ To be the firsts to start the Immersive Cinema age, introducing laser driven projection and multidimensional sound in a unique auditorium, make us proud for the constant capacity to innovate and also because the first cinema of this type will be exactly in Italy”.
 
Cinemeccanica and IMG Cinemas open the “Immersive Cinema” on 11th December, 2013 in Venezia Mestre, Italy.

About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
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