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Leawood, Kan., and San Francisco—Apr 9, 2015
AMC Theatres and Dolby Laboratories to Launch Dolby Cinema at AMC Prime
AMC and Dolby to deliver total premium cinema experience with laser projection, lifelike sound, and ultimate comfort in up to 100 sites
AMC Theatres (NYSE: AMC) and Dolby Laboratories, Inc. (NYSE: DLB) today announced Dolby Cinema™ at AMC Prime®, a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision™ laser projection and Dolby Atmos® sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen.
By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC Prime in up to four AMC locations in major cities across the United States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018 in additional cities, including San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle, and up to 100 Dolby Cinema at AMC Prime locations by December 2024.
“Dolby Cinema delivers a unique moviegoing experience with rich and vivid imagery and lifelike sound,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema at AMC Prime will transport audiences across America into the ultimate moviegoing experience.”
“Guests should prepare to be blown away when we launch this amazing theatre experience,” said Gerry Lopez, CEO and President, AMC. “Moviegoers are already demonstrating they’ll drive past other theatres to see a movie in AMC Prime, so combined with Dolby’s pioneering technology, this next-generation Premium Large Format experience will leave them impressed, thrilled, and excited by what they see, hear, and feel—all from the comfort of their reclining chairs.”
The addition of Dolby Cinema at AMC Prime bolsters AMC as the Premium Large Format leader in the movie exhibition industry. As part of the agreement, AMC will renovate its existing Premium experiences—ETX and AMC Prime–into Dolby Cinema at AMC Prime. Renovated AMC auditoriums will feature newly installed Dolby Cinema, which incorporates Dolby Atmos audio technology and the Dolby Vision projection system.
The Dolby Vision laser projection system delivers high dynamic range with enhanced color technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie’s world. Dolby Atmos, the award-winning Dolby® sound technology, moves audio around the theatre, even overhead, with amazing richness and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience.
The inspiration for the design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC Prime locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC Prime plush recliners with seat transducers, guests will feel closer than ever to the action on screen.
About AMC Prime
AMC Prime—AMC’s branded Premium Large Format, and the highest-rated experience offered by AMC according to guest feedback—launched at AMC BarryWoods 24 in Kansas City, Mo., in 2013 and now spans nine locations in major markets around the country. AMC Prime features power reclining seats with seat transducers, Dolby Atmos sound, and an unbelievably crisp and luminous picture to deliver the “wow” of sight, sound, and sense.
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive on screen. Outfitted with Dolby Atmos, Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. For more information, please visit the Dolby Cinema web page.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
About AMC Entertainment:
AMC is the largest movie exhibition company in the U.S., Europe and the world with approximately 900 theatres and more than 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by deploying more plush power-recliner seats, delivering enhanced food and beverage choices, generating greater guest engagement through its loyalty program, web site and smart phone apps, offering premium large format experiences and playing a wide variety of content including independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary, AMC operates in seven European countries and is the # 1 theatre chain in the UK & Ireland, Italy and Spain.
AMC Entertainment Directory page
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More AMC Press Releases:
Jan 10, 2017
Dolby Cinema at AMC Opens Its 50th Location
Aug 8, 2016
AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Jun 22, 2016
IMAX and AMC Theatres® Sign 25-Theatre Deal
May 5, 2015
AMC Theatres® and Movio Partner to Enhance Moviegoing and Guest Engagement at AMC
Nov 15, 2011
Barco Completes First U.S. Auro-3D Installations for Cinemark, Regal Entertainment Group and AMC Entertainment
Apr 8, 2011
AMC Theatres®: Company Statement Regarding Premium Video-On-Demand
Mar 30, 2009
AMC Entertainment to Convert Entire Circuit to Digital Cinema Projection with Sony 4K Systems
Mar 26, 2009
AMC Entertainment® and RealD Announce 3D Partnership
Mar 31, 2008
AMC Entertainment® Opens All-Digital AMC Orchard 12 on April 4
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