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develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades
has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.
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Leawood, Kan., and San Francisco—Apr 9, 2015
AMC Theatres and Dolby Laboratories to Launch Dolby Cinema at AMC Prime
AMC and Dolby to deliver total premium cinema experience with laser projection, lifelike sound, and ultimate comfort in up to 100 sites
MC Theatres (NYSE: AMC) and Dolby Laboratories, Inc. (NYSE: DLB) today announced Dolby Cinema
at AMC Prime
, a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision™ laser projection and Dolby Atmos
sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen.
By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC Prime in up to four AMC locations in major cities across the United States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018 in additional cities, including San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle, and up to 100 Dolby Cinema at AMC Prime locations by December 2024.
“Dolby Cinema delivers a unique moviegoing experience with rich and vivid imagery and lifelike sound,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema at AMC Prime will transport audiences across America into the ultimate moviegoing experience.”
“Guests should prepare to be blown away when we launch this amazing theatre experience,” said Gerry Lopez, CEO and President, AMC. “Moviegoers are already demonstrating they’ll drive past other theatres to see a movie in AMC Prime, so combined with Dolby’s pioneering technology, this next-generation Premium Large Format experience will leave them impressed, thrilled, and excited by what they see, hear, and feel—all from the comfort of their reclining chairs.”
The addition of Dolby Cinema at AMC Prime bolsters AMC as the Premium Large Format leader in the movie exhibition industry. As part of the agreement, AMC will renovate its existing Premium experiences—ETX and AMC Prime–into Dolby Cinema at AMC Prime. Renovated AMC auditoriums will feature newly installed Dolby Cinema, which incorporates Dolby Atmos audio technology and the Dolby Vision projection system.
The Dolby Vision laser projection system delivers high dynamic range with enhanced color technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie’s world. Dolby Atmos, the award-winning Dolby
sound technology, moves audio around the theatre, even overhead, with amazing richness and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience.
The inspiration for the design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC Prime locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC Prime plush recliners with seat transducers, guests will feel closer than ever to the action on screen.
About AMC Prime
AMC Prime—AMC’s branded Premium Large Format, and the highest-rated experience offered by AMC according to guest feedback—launched at AMC BarryWoods 24 in Kansas City, Mo., in 2013 and now spans nine locations in major markets around the country. AMC Prime features power reclining seats with seat transducers, Dolby Atmos sound, and an unbelievably crisp and luminous picture to deliver the “wow” of sight, sound, and sense.
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive on screen. Outfitted with Dolby Atmos, Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. For more information, please visit the
Dolby Audio Solutions for Cinema
Dolby Imaging Solutions for Cinema
Dolby Content Management for Cinema
Dolby Accessibility Solutions
About Dolby Laboratories, Inc.:
(NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby
, and Dolby
– revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
About AMC Entertainment:
AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in UK & Ireland, Italy, Spain, Sweden, Finland and the Baltic States.
AMC Entertainment Directory page
AMC Entertainment (Kansas City)
Dolby Laboratories, Inc. (San Francisco)
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Dolby Cinema at AMC Opens Its 50th Location
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AMC Theatres® and Movio Partner to Enhance Moviegoing and Guest Engagement at AMC
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Barco Completes First U.S. Auro-3D Installations for Cinemark, Regal Entertainment Group and AMC Entertainment
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