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Los Angeles, CA—Apr 9, 2015

4DX to Introduce New Effects at CinemaCon 2015

New Effects - Snow, Rainstorm and Warm Air - on Display at Booth #2003 in the Augustus Ballroom
In the company’s third appearance at CinemaCon, CJ 4DPLEX, the world’s first 4D cinema company for feature films, will be showcasing its three newest effects – snow, rainstorm and warm air – for the first time to a public audience.  4DX’s catalogue of standard effects include: motion, water, rain, fog, wind, air, lightning, bubbles, ticklers, scents and vibration.  The three add-on effects can be installed by 4DX auditoriums around the world to bring their audiences an even more immersive experience when watching realistic scenes involving, for example, floods, explosions, earthquakes, tornados and fires.  
 
At CinemaCon, 4DX will be located in the Augustus Ballroom in Booth #2003.  At the booth, convention-goers will be able to experience a mini demo exhibiting all 4DX effects including 3 new add-on effects. 4DX – which is nominated for an Edison Award, to be handed out on April 24 – made a splash in at CinemaCon 2014, announcing its first U.S. theater roll-out via a partnership with AEG to add a 4DX experience to the Regal L.A. LIVE in Los Angeles.  Since that installation opened to the public on June 26, Hollywood’s biggest blockbuster hits have been enjoyed by American moviegoers in 4DX, including the latest blockbuster Furious 7. More than 30,000 moviegoers visited 4DX auditorium to experience this movie over Easter Weekend, breaking the cinema’s day-after-day records.
 
Upcoming titles to be screened in 2015 include Avengers: Age of Ultron, Mad Max: Fury Road, San Andreas,with clips from each to be demoed at the 4DX CinemaCon booth.
 
4DX executives will be also participating in the below CinemaCon activities:
 
Monday, April 20: 11:20am – 12:30pm
Panel discussion: “The Three S’s of Immersive Cinema Experience: Sight, Sound and Seats”
Venue: Palace Ballroom III, Emperors Level
 
Thursday, April 23: 12:30pm - 2:15pm
Luncheon sponsored by 4DX and Variety: “The ‘Independent’ Game: Based on a True Story”
Venue: Octavius Ballroom, Promenade Level
 
4DX’s presence at the convention will be hand-in-hand with CJ Group’s other futuristic theater technology, ScreenX (Booth #2002A).  ScreenX will also be holding demonstration screenings at the AMC Town Square 18.  A shuttle from CinemaCon will be provided with a reservation, which can be made here: 
http://www.eventbrite.com/e/the-most-immersive-cinematic-experience-screenx-tickets-15968504226
 
4DX currently operates in 170 auditoriums in 33 countries worldwide in partnership with top global exhibitors.  Including the first site in the United States at the Regal LA Live Stadium 14 in Los Angeles, 4DX theaters can be found in Mexico, China, Korea, Japan, Russia, Chile, Brazil, Thailand, Indonesia, UAE, Colombia, Ukraine, Taiwan, Vietnam, Venezuela, Guatemala, Bulgaria, Israel, Czech Rep, Croatia, Peru, Poland, Hungary, Philippines, Cambodia, Costa Rica, India, Hong Kong, United Kingdom, Switzerland, Romania, and Turkey with more sites planned. 
 



About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Since 2009, more than 420 Hollywood titles have been screened in 4DX. As of May 2017, more than 46,000 4DX seats operate in 375 auditoriums spanning 48 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. CJ 4DPLEX Directory page About CJ Group: CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture. CJ Group Directory page
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