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Los Angeles, CA—May 21, 2015

CJ 4DPLEX Opened its First Romanian Auditorium

CJ 4DPLEX and Cinema City opened its first 4DX movie theatre in Mega Mall, Romania this past Tuesday. Cinema City is the largest multiplex operator in Central and Eastern Europe, operating 99 multiplexes across borders. Through its solid and robust partnership with Cinema City, 4DX has taken an important first step in its successful launch in the Romanian market.
 
With its strong performance over the years throughout the European countries – England, Switzerland, Hungary, Poland, and the Czech Republic – 4DX  will lead the global cinema industry by providing a whole new level of movie-going experience in the region – raising the standard of viewing from “watching” to “experiencing.”
 
The first Romanian 4DX theater held its inaugural film screening last Friday, prior to theater’s Grand Opening, which was May 19th with the opening title Mad Max: Fury Road, a dystopian action film. A large number of Romanian moviegoers came to see 4DX for the first time, which resulted in more than 90% of average seat occupancy rate on Sunday. The audiences said that the rumbling, shaking and heavy movement of the motion seats, combined with various multisensory effects were perfectly choreographed for a so-called ‘crazy immersion’ into the scenes onscreen.
 
4DX is now operating 170 auditoriums in 34 countries, and plans to continue successfully expanding its business globally by reaching a target 300 auditoriums by the first half of 2016. The company is scheduled to meet potential European exhibitors at Cine Europe 2015, which will be held in Barcelona from June 22 to 25, and 4DX will also make a presentation of ‘4DX, path to the future of cinema’ at the ICTA seminar session on June 21-22, prior to the trade show.
 

 


About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX Directory page About CJ Group: CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture. CJ Group Directory page
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