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Manila/The Philippines—Dec 21, 2015

SM Cinema Expands Laser Projection with Deployment of Five New Christie 6P Laser Projectors

Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest movie theater operator in the Philippines, the SM Group, will be deploying an additional five units of Christie’s revolutionary 6-Primary (6P) dual-head laser projection system to expand its laser projection footprint in the Philippines.
 
With this latest acquisition, SM Cinema will have a total of six Christie CP42LH 3DLP® 4K RGB laser projectors in its possession, making it the cinema operator with the largest fleet of Christie 6P laser projectors in Asia. SM Cinema recently installed Southeast Asia’s first Christie 6P laser projection system in its latest cinema complex located in SM Seaside City Cebu. Known as the “Large Screen Format” auditorium, it is equipped with a giant screen 30% bigger than standard cinemas, complemented by more than 350 luxury seats.
 
Besides using Christie’s groundbreaking laser projection, the auditorium has also been fitted with the innovative Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution, which has been configured to meet the requirements of Dolby® Atmos
 
The five newly acquired laser projection systems will be installed by Christie’s valued partner, Arraystech Digital Systems, Inc. in “Large Screen Format” auditoriums located at SM Megamall in Metro Manila, SM Mall of Asia in Pasay, and SM City North EDSA in Quezon City.
 
“Having experienced the bright and stunning 3D visuals at our newest cinema complex situated within our latest shopping mall in Cebu, we are convinced that Christie’s 6P laser projection system is the best and most advanced laser projection system on the market,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “Our imminent deployment of another five Christie 6P laser projector systems will provide the ultimate visuals and movie-viewing experience to our movie-goers, and elevate SM Cinema to become one of the most cutting-edge cinema chains in the world.”
 
Aaron Del Poso, Vice President, Arraystech Digital Systems, commented, “We are thrilled to be involved in these highly significant projects that brings the world’s most advanced laser projection system to audiences in the Philippines. Installing Christie’s 6P laser projection system with Christie’s technical team in SM Seaside City Cebu had been very exciting as we observed first-hand how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion had been vastly improved to deliver absolutely stunning visuals. We look forward to install the five new Christie CP42LH  projectors and their associated hardware and software in SM Cinema’s large screen cinema so that more people can enjoy this extraordinary visual experience.”
 
“We are honored and proud that SM Cinema has acquired more of our leading-edge laser cinema projectors to be installed in its premium format theaters in the Philippines,” said Lin Yu, vice president, Christie Asia Pacific. “SM Cinema and Christie have enjoyed a longstanding relationship that spans decades since the film age, and we are delighted to once again collaborate with our esteemed partner Arraystech to equip SM Cinema with our most advanced laser projection solutions. I’m confident that our 6P laser cinema projectors will provide SM Cinema’s large screen format auditoriums with the best performance, reliability, scalability and upgradability both now and in the future.”
 
Based on the Christie Freedom® laser illumination system, the Christie CP42LH RGB laser projector delivers 4K resolution, replicates the Rec. 2020 color space for the best color reproduction in the industry, and consists of rack-mounted laser modules where each module can produce up to 5,000 lumens of white light. Due to the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on the brightness requirements, providing up to 60,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability.
 
Since its rollout last year, Christie’s 6P laser projection system has become the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world. In Asia, theaters equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing, the iconic Shanghai Film Art Center, and Korea’s CGV Starium in Seoul. More 6P laser installations are scheduled in China, Korea, Australia and the Philippines in the coming months.

Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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